By
Paula ParisiOctober 18, 2021
An international move to eliminate digital-service taxes has gained momentum on news of an agreement between the U.S. and five European countries with whom it was polarized in its fight to retire the digital tax. Such taxes affect Big Tech companies like Amazon, Apple, Facebook and Google. In all, 136 countries agreed to retool international corporate taxation at last week’s Fourth G20 Finance Ministers and Central Bank Governors meeting in Washington, D.C. The deal immediately bans adding any new digital taxes, although the timing to implement reversal of existing taxes remains unclear. Continue reading U.S. and Five European Nations Strike Deal on Digital Taxes
By
Paula ParisiOctober 18, 2021
LinkedIn will shut down its platform in China by the end of the year, the result of “a significantly more challenging operating environment and greater compliance requirements.” The Microsoft-owned company says it plans to offer a new app for China that focuses exclusively on job postings. Gone will be the social networking features that helped make LinkedIn a success in the U.S. and elsewhere. China’s Internet is monitored by a system of censorship filters called “the Great Firewall,” making it difficult for free expression platforms to do business there. Continue reading Microsoft Closing LinkedIn in China, Retooling for Jobs-Only
By
Paula ParisiOctober 12, 2021
Facebook vice president of global affairs Nick Clegg in a round of Sunday morning news appearances advocated his company’s position in the midst of senatorial attack, discussing new safety tools and emphasizing the company’s repeated requests for congressional guidelines. Means to deflect users from harmful content, curb political content and put programming power in the hands of parents were among the new measures by which to impede vulnerabilities. Instagram in particular will invite adult supervision over accounts belonging to minors. Clegg stressed Instagram Kids for 13-and-under as part of the solution. Continue reading Facebook Vies with Whistleblower to Spin Latest News Cycle
By
Phil LelyveldOctober 11, 2021
University of Southern California students were invited to participate in the first of two scheduled Metaverse Experience Challenges, hosted by ETC@USC. Making use of current and emerging tools, students were tasked with developing original ideas for compelling metaverse experiences. Six teams of randomly-grouped students started work at 1:00 pm on Friday, October 1 and presented their ideas to judges from Epic Games, Universal Pictures and Disney Research at 3:00 pm on Saturday, October 2. Each member of the winning teams — Meetaverse and Virtual Vinyl — received a Nintendo Switch “Fortnite” Edition, courtesy of Epic Games. Continue reading ETC Launches First of Two Metaverse Experience Challenges
By
Paula ParisiOctober 11, 2021
A voluntary hate-speech removal agreement among tech platforms in the European Union is trending in the opposite direction, according to the sixth evaluation report of the EU’s Code of Conduct, which produced a mixed picture. Social networks reviewing 81 percent of notifications within 24 hours removed an average of 62.5 percent of content flagged as hate speech, which is lower than the averages recorded in 2019 and 2020, according to the European Commission. The self-regulation policy was begun in 2016 with Facebook, Microsoft, Twitter and YouTube agreeing to remove speech that falls outside their community guidelines in under 24 hours. Continue reading EU Report Tracks Decline in Voluntary Hate-Speech Removal
By
Paula ParisiOctober 7, 2021
Facebook whistleblower Frances Haugen’s Senate testimony Tuesday appears to have fueled congressional desire to pass new regulations on Big Tech. At a hearing titled “Protecting Kids Online,” the inquiry expanded well beyond teens’ mental health, ranging from obsequious algorithms to Chinese surveillance of Uyghur populations, COVID-19 vaccine disinformation and speech leading to January’s Capitol insurrection. Calling Facebook “morally bankrupt,” Senator Richard Blumenthal (D-Connecticut) said “Big Tech is facing its Big Tobacco moment,” and urged Facebook CEO Mark Zuckerberg to testify. Continue reading Facebook Whistleblower Fuels Interest in Tougher Tech Laws
By
Paula ParisiOctober 6, 2021
Undeterred by lawsuits and demands to stop scraping social media, facial recognition firm Clearview AI is plowing ahead with efforts to expand its database and introduce new tools. Company co-founder and CEO Hoan Ton-That said Clearview has collected more than 10 billion images from social media and the Internet, while the company is adding new tools to help users, often law enforcement, obtain matches. Most recently, the company developed a deblur tool in addition to mask removal, which uses machine learning to recreate the covered part of a person’s face. However, use of such tools raises concerns that individuals could be wrongly identified or biases could result. Continue reading Clearview Facial Recognition Adds Deblur and Mask Removal
By
Paula ParisiOctober 6, 2021
China’s ByteDance is preparing to launch a global shopping platform to compete with Amazon and Alibaba’s AliExpress, according to Business Insider, which gleaned the plan through the company’s job postings. Unclear is whether the retail app would be rolled out as a separate service or integrated into ByteDance’s popular TikTok, which in August added integration with Shopify. It is speculated the new service will specialize in selling products made in China to international buyers. The move follows Amazon’s removal of thousands of third-party Chinese sellers it alleged were using fake reviews and violating its rules. Continue reading TikTok Parent ByteDance Planning Global Shopping Platform
By
Paula ParisiOctober 6, 2021
Facebook is rolling out its short-form video feature, Reels, to all iOS and Android users in the U.S. Intended to counter the increasingly popular TikTok, creators can use Reels to generate within Facebook content of up to 30 seconds using in-app editing tools for music, audio, AR filters and other effects. The feature was deployed in beta last month. Instagram introduced its own version of Reels last year, allowing videos of up to 60 seconds. Facebook also debuted a bonus program to pay creators for Reels views as part of its previously announced initiative to pay creators $1 billion through 2022. Continue reading Facebook Rolls Out Its ‘Reels’ Video Format for Mobile Users
By
Paula ParisiOctober 5, 2021
Whistleblower Frances Haugen said on “60 Minutes” Sunday night that Facebook was cognizant of problems with apps, including Instagram, that allowed misinformation to be spread and caused societal harm, especially among young girls. Haugen revealed on the CBS news show to be the source of documents leaked to The Wall Street Journal that led to congressional inquiry. She also filed eight complaints with the Securities and Exchange Commission alleging Facebook hid research from investors and the public. The former product manager worked for nearly two years on the civic integrity team before exiting the social network in May. Continue reading Whistleblower Contends Facebook Values Profits Over Safety
By
Paula ParisiOctober 4, 2021
TikTok feted brands and agencies with its premiere TikTok World event. The virtual presentation introduced new features designed to help advertisers become adept at leveraging TikTok’s creators, content and community. Despite its sizzle and viewership, TikTok lags behind other social media companies in terms of ad revenue. TikTok began accepting ads about a year ago and generates roughly $1.3 billion annually in U.S. ad sales. Compare that to the $5.5 billion Statista predicts for YouTube this year, or eMarketer’s $48 billion assessment for Facebook and Instagram, $2.6 billion for LinkedIn and $2.2 billion for Twitter. Continue reading TikTok Introduces New Strategies, Tools to Attract Advertisers
By
Paula ParisiOctober 1, 2021
A third of U.S. adults continue to get their news regularly from Facebook, though the number has declined from 36 percent in 2020 to 31 percent in 2021. This reduction marks an overall drop in the number of Americans who say they get their news from any social media source — a figure that dropped by 5 percentage points year-over-year (from 53 percent in 2020 to just under 48 percent this year). TikTok was the only major platform to gain during this period. The general decline comes as social media companies face criticism for not doing enough to stem the flow of misinformation on their platforms, Pew Research notes. Continue reading Top Social Platforms Losing Some Traction as News Sources
By
Rob ScottSeptember 30, 2021
The Federal Trade Commission is looking into establishing stronger online privacy protections that would hold businesses such as Facebook, Google and Twitter more responsible for how they handle consumer data. The early discussions, under the leadership of new chair and vocal Big Tech critic Lina Khan, are addressing the possibility of introducing FTC regulation due to what is perceived as gridlock in Congress in creating a federal law. Privacy and civil rights groups have advocated for a single federal law — similar to Europe’s General Data Protection Regulation (GDPR) — rather than state laws (or no regulation at all). Continue reading FTC Is Considering the Need for Stricter Online Privacy Rules
By
Paula ParisiSeptember 29, 2021
Facing a Congressional hearing on the potential harmful effects of Instagram on teenage girls, Facebook announced it is pausing work on Instagram Kids, intended for children 13 and under. Facebook says it still plans to build a more age-appropriate Instagram but is holding off in the face of what has become a public relations crisis for the company. “This will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today,” explained Instagram head Adam Mosseri. Continue reading Facebook Hits Pause on Instagram App for Users 13 & Under
By
Paula ParisiSeptember 28, 2021
After analyzing hundreds of social media ad campaigns by the top streaming ad platforms, BrandTotal has found that Disney+ is leading in paid share-of-voice, with 30 percent of all impressions. HBO Max is next with 23 percent, with Hulu in third place at 21 percent. The top-five included Peacock with 16 percent and Paramount+ at 7 percent. Meanwhile, the report found Apple TV+ and Netflix to be the least active social media advertisers, with 2 percent and 1 percent, respectively. BrandTotal’s report — Social Intelligence Competitive Snapshot: The Streaming Wars — analyzed paid social advertising campaigns over 90 days beginning June 23, 2021. Continue reading Disney+ Leverages Social Platforms to Draw Streaming Subs