By
Paula ParisiNovember 11, 2021
YouTube announced it plans to expand into e-tailing with the launch of Holiday Stream and Shop, a week-long live-streaming event in which hand-picked social media stars will use the video platform to offer their own merchandise as well as branded goods. YouTube, which is part of Alphabet’s Google, has for years teased the idea of introducing online shopping, but the concept gained momentum when the COVID-19 pandemic triggered explosive growth in e-commerce. Meanwhile, NBCUniversal also plans an interactive live-streamed shopping experience. Continue reading YouTube Tests Shoppable Video, Holiday Live-Stream Events
By
Paula ParisiNovember 10, 2021
Facebook whistleblower Frances Haugen’s meetings with European Union officials have accelerated the lawmakers’ plans to tamp down Big Tech. Officials are calling for quick action to strengthen and enact measures of a 2020 bill that would impose strict obligations on social media companies. As currently drafted the bill would require technology platforms to monitor and mitigate risks from illegal content or suffer stiff fines. Likening Europe to “a digital Wild West,” EU digital commissioner Thierry Breton said, “Speed is everything” and EU members must pass the new tech legislation in the first half of 2022. Continue reading FB Whistleblower Testimony Accelerates EU Regulatory Push
By
Paula ParisiNovember 9, 2021
A Facebook team researching user well-being found that 1 in 8 users engage in compulsive social media habits that impact work, sleep, parenting or relationships, an analysis of recently released company documents suggests. The potentially harmful behavior, said to be categorized as “problematic use,” is comparable to what is also known as “Internet addiction.” Researchers said while some users lack control over disengaging from Facebook, the behavior isn’t considered “clinical addiction” because it doesn’t impact the brain the same way as habits like gambling or substance abuse. The research also referenced compulsive behavior among users of other social media apps. Continue reading Research Highlights Effects of Social Media on Mental Health
By
Paula ParisiNovember 8, 2021
Meta is offering new tools for Facebook Groups to help admins further develop and engage the communities they manage. New features introduced at last week’s Facebook Communities Summit include subgroups, fee-based subscription groups, real-time chat for moderators, personalization tools and community fundraiser enhancements. Group admins will be able to customize the look and feel of groups, including greetings, colors, fonts and backgrounds, as well as the emoji available for content reactions. Facebook said the changes combine “the best of Pages and Groups into one place,” while making it easier, safer and more fun to collaborate. Continue reading Facebook Groups Launches New Tools to Empower Creators
By
Paula ParisiNovember 4, 2021
Facebook parent Meta has announced it is shutting down the social network’s facial recognition technology program, deleting more than a billion individual face templates. Even users who have opted in will no longer be automatically recognized in photos and videos, according to the company. Meta vice president of artificial intelligence Jerome Pesenti emphasized the technology’s helpfulness in auto-generated image descriptions for the blind and visually impaired, conceding it was necessary to weigh “the positive use cases for facial recognition against growing societal concerns, especially as regulators have yet to provide clear rules.” Continue reading Meta Halts Face Recognition Opt-In, Continues Development
By
Paula ParisiNovember 4, 2021
Pinterest is advancing its objective of becoming more than an image-sharing site by adding live shopping through an app called Pinterest TV that the company believes will help it become a creator destination. Pinterest TV will offer “a series of live, original and shoppable episodes featuring creators” streaming weekdays beginning November 8 on iOS and Android. Topics will span food, home, fashion and beauty. As part of the initiative, Pinterest is launching a virtual studio complete with producers who will help creators develop content, provide A/V support and become ready for live streaming. Continue reading Pinterest TV Launch Focuses on Live Shopping with Creators
By
Paula ParisiOctober 28, 2021
Executives from Snap, TikTok and YouTube tried to distance themselves from Facebook and one another in a Tuesday Senate hearing about online safety for young users. In a combative exchange lasting nearly four hours, the participating social platforms tried to make the case they are already taking steps to protect minors, while lawmakers countered that their staff was able to find posts featuring inappropriate content on their sites, sometimes while logged in as teens. “Being different from Facebook is not a defense,” said Senator Richard Blumenthal (D-Connecticut). Continue reading Social Platforms Face Government Questions on Teen Safety
By
Paula ParisiOctober 27, 2021
Financial tech company PayPal clarified that it is not currently pursuing a deal to acquire image-sharing social platform Pinterest, shelving reports that surfaced last week, at least for the time being. PayPal stock rose approximately 3 percent while Pinterest shares fell 12 percent on news that the digital pinboard site was not being wooed to the tune of $70 per share, largely in stock, for a deal valued at roughly $45 billion. Assuming discussions were taking place, it’s hard to know if PayPal got cold feet, caving to a mostly negative market response, or decided now may not be the time to grow. Continue reading PayPal Not Planning to Acquire Image-Sharing App Pinterest
By
Paula ParisiOctober 22, 2021
PayPal is on an expansion path according to media reports of an offer to purchase of Pinterest at $70 per share in a $45 billion deal, mostly in stock. PayPal as of its most recent quarterly report, issued July 28, had $311 billion in receipts for Q2. PayPal’s share price fell 5 percent on the news, ending at $258.36 per share Wednesday. The move marks a decisive interest by PayPal to stake its claim in the space where content meets e-commerce. Pinterest, meanwhile, has launched a $20 million Creator Rewards fund and added more video features to its site. Continue reading Fintech Giant PayPal Explores $45B Acquisition of Pinterest
By
Paula ParisiOctober 22, 2021
In the wake of a Congressional inquiry regarding the safety of minors using online platforms, Snapchat is preparing to debut “family engagement” tools, according to Snap CEO Evan Spiegel. Speaking at WSJ Tech Live, Spiegel said the features will allow parents greater control as to how children use the service. Spiegel emphasized privacy as built-in to Snapchat, noting “we never market our service to people under the age of 13.” Keen to market to millennials and Gen Zers, Snap also announced this week it’s launching Arcadia, a global creative studio focused on developing augmented reality advertising and experiences for brands. Continue reading Snapchat Offers Tools for Parents, AR Studio for Advertisers
By
Paula ParisiOctober 21, 2021
Riding the momentum of Washington hearings and media criticism, legislators are pushing forward various bills to regulate Big Tech. Amy Klobuchar (D-Minnesota) and Chuck Grassley (R-Iowa) led fellow Senators in pushing legislation that would prevent tech platforms from favoring their own products and services, lending weight to efforts already progressing in the House. House Energy and Commerce Committee leaders have put forward their own proposal to prevent social-media companies from boosting circulation of harmful content. At the forefront are initiatives to limit the collection of personal info from minors, as well as restrictions on marketing to children. Continue reading Bipartisan Congressional Effort Afoot for Tougher Tech Laws
By
Paula ParisiOctober 20, 2021
Although Facebook leadership has suggested that artificial intelligence will solve the company’s challenge to keep hate speech and violent content at bay, AI may not be a thoroughly effective near-term solution. That evaluation comes as part of a new examination of internal Facebook documents that allegedly indicate the social media company removes only a small percentage — quantified as low-single-digits — of posts deemed to violate its hate-speech rules. Algorithmic uncertainty as to whether content violates the rules results only in that it is fed to users less frequently, rather than flagged for further scrutiny. Continue reading Facebook Said to Inflate AI Takedown Rates for Hate Speech
By
Phil LelyveldOctober 19, 2021
University of Southern California students were invited to participate in the second of two scheduled Metaverse Experience Challenges, hosted by ETC@USC. Making use of current and emerging tools, students were tasked with developing original ideas for compelling metaverse experiences. Ten teams started work at 1:00 pm on Friday, October 8 and presented their ideas to judges from Epic Games, Universal Pictures, Disney Studios, Microsoft Azure and Google Cloud at 3:00 pm on Saturday, October 9. Each member of the winning teams — MetaversEdu and MetaMall — received a Nintendo Switch “Fortnite” Edition, courtesy of Epic Games. Continue reading USC Students Compete in Second ETC Metaverse Challenge
By
Paula ParisiOctober 19, 2021
Introduced in select markets a little more than a year ago and rolled out globally in July, YouTube Shorts generated more than 15 billion daily views worldwide by late September (up from 6.5 billion daily views worldwide in March), according to YouTube parent Google. The format caps videos at 60-seconds and is designed to rival TikTok, which claims 1 billion active monthly users, putting it among the most rapid-growth platforms ever. Even with YouTube Shorts’ healthy growth, the company has just begun testing advertising and monetization approaches for the short-form video experience. Continue reading Google Imagines Future Business Model for YouTube Shorts
By
Paula ParisiOctober 18, 2021
An international move to eliminate digital-service taxes has gained momentum on news of an agreement between the U.S. and five European countries with whom it was polarized in its fight to retire the digital tax. Such taxes affect Big Tech companies like Amazon, Apple, Facebook and Google. In all, 136 countries agreed to retool international corporate taxation at last week’s Fourth G20 Finance Ministers and Central Bank Governors meeting in Washington, D.C. The deal immediately bans adding any new digital taxes, although the timing to implement reversal of existing taxes remains unclear. Continue reading U.S. and Five European Nations Strike Deal on Digital Taxes