President Biden revoked former President Trump’s executive order banning social-networking services TikTok and WeChat — developed by Chinese companies ByteDance and Tencent Holdings, respectively — but didn’t let Chinese companies off the hook. Instead, he replaced the previous order with another that establishes a broader review of the potential security risks found in numerous foreign-controlled apps. Biden officials said the new order would create “clear intelligible criteria” to evaluate those risks. Trump’s executive order was immediately challenged in court, and Biden’s move, said analysts, is intended to withstand such a test. Continue reading Biden Introduces Broader Review of Foreign-Controlled Apps

At the first Instagram and Facebook Creator Week event, chief executive Mark Zuckerberg introduced a way for Instagram influencers to earn commissions for recommending or promoting products that lead to online sales. Zuckerberg had announced the previous day that Facebook would not take a cut from creator revenues until 2023, at which point its share would be less than 30 percent, the amount Apple and other platforms collect. “Our goal is to be the best platform for creators like you to make a living,” he said. Continue reading Facebook Adds Ways for Instagram Creators to Earn Revenue

Facebook revealed that former President Donald Trump’s suspension from its platform would last for at least two years. Trump will be eligible for reinstatement on the social network in January 2023, before the next U.S. presidential election. At that time, experts will decide “whether the risk to public safety has receded.” Further violations would trigger “rapidly escalating sanctions” and potentially a permanent suspension. The company also announced that it would end its policy of treating the posts of world leaders and other politicians differently than those of other Facebook users. Continue reading Facebook Will No Longer Offer Politicians Special Treatment

LinkedIn added a “Boost” option that brands can use to maximize the reach of their posts. Any high-performing organic Page update can be turned into paid ads in this manner, explained LinkedIn, adding that if the brand sees “early traction” to an organic update, it can “capitalize on that, without having to create a new ad.” “With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach,” the company added. Boost is touted as an ideal tool for content related to industry thought leadership, customer spotlights, and new product launches or special events. Continue reading LinkedIn Offers Feature for Brands to ‘Boost’ Organic Pages

Florida just passed a new law, signed by Governor Ron DeSantis, that makes it illegal for Facebook, YouTube, Twitter and other social media platforms to permanently bar political candidates from their sites. The law, which was crafted in response to Facebook’s and Twitter’s ban of former President Donald Trump in January, will impose a $250,000 per day fine. The law also makes it illegal to prevent posts in response to stories on their platforms. The law will likely face a constitutional challenge in the courts. Continue reading Florida Passes Legislation to Restrict Social Media Platforms

COVID-19 drove consumers to online shopping, with eMarketer reporting that global e-commerce sales grew to $4.28 trillion in 2020, from $3.35 trillion the previous year. Many advertisers shifted spending to social media platforms, according to the Interactive Advertising Bureau, which said that such ad revenue grew 16.3 percent to $41.5 billion last year and represented almost one-third of all digital advertising. Now Snap, Facebook, Pinterest and TikTok have debuted ads that use augmented reality to market products. Continue reading Snap Unveils New AR Features for Advertisers, Pushing Trend

Pinterest allows users to “pin” photos and videos onto boards, helping them to “discover ideas through images,” especially those pinned by people or companies that they follow. It uses neural networks, which make millions of calculations quickly, to surface and suggest the images that people will like. According to Pinterest senior vice president of engineering Jeremy King, this tool is responsible for “nearly 100 percent” of the company’s growth. In Q1, Pinterest’s AI-powered formula drew in almost 480 million people. Continue reading Pinterest: Neural Networks Boost Ad Sales and User Growth

Pinterest has been moving away from its identity as a social network and making moves toward e-commerce. Now, the company is introducing Idea Pins, which it calls “an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories.” Similar to the Stories feature common with other apps, Idea Pins consist of video clips up to 60 seconds that users can tap through. New publishing tools to create Idea Pins include video-first features, editing tools and updates. Continue reading Pinterest Rolls Out Idea Pins, Like Stories But Not Ephemeral

Ireland’s High Court dismissed Facebook’s procedural efforts to block a draft decision of the country’s Data Protection Commission to suspend its data flow between the European Union and the United States. The European Union decision was intended to protect the privacy of European users, whose data was being sent to U.S. computer servers, and Facebook contended that the Data Protection Commission, which issued its preliminary decision in August, gave it too little time to respond. The court originally stayed the decision in September. Continue reading Facebook Is Rebuffed in Bid to Block Irish High Court Ruling

To kick off ETC@USC’s five-part Spring 2021 Executive Coffee with… series, Serhad Doken, executive, innovation and product realization at Verizon, led a Zoom discussion on March 15. “Expectations for the Future of Entertainment and UI/UX design” was the framing question for a wide-ranging discussion. Six students from USC’s School of Cinematic Arts, Viterbi School of Engineering, and the Iovine and Young Academy participated. Topics included user experience expectations, VR and 5G, “gaming” the algorithm, recommendations versus serendipity, artists earning a living, and what experiences have yet to be adopted. Continue reading ETC Executive Coffee: Verizon on the Future of Entertainment

The U.S. Defense Department removed Xiaomi from a blacklist preventing U.S. investment in the Chinese tech company, an action taken during the Trump administration that alleged the company had ties with the Chinese military. Two months ago, in a Washington D.C. court, a judge criticized the rationale behind the blacklisting and ordered a temporary halt against its enforcement. Xiaomi shares rose 6.1 percent in Hong Kong following the news. TikTok and WeChat also found redress against Trump-era actions against them. Continue reading U.S. Will Remove Chinese Phone Maker Xiaomi From Blacklist

In Europe, TikTok is working with streetwear label Hype and other brands to test in-app sales, a first step towards competing with Facebook in the e-commerce arena. Parent company ByteDance’s China-only app Douyin did $26 billion in e-commerce in its first year of operation. Sources reported that TikTok is already working with vendors in various European markets including the United Kingdom. TikTok is also working on another pilot program to connect people hunting for jobs with companies looking for employees. Continue reading ByteDance’s TikTok Tests E-Commerce and Job Search Tools

More than 60 percent of eligible Instagram users have enabled interoperability between that platform and Facebook Messenger, said Facebook vice president and head of Messenger Stan Chudnovsky, who added the rate is “beating our expectations in terms of how fast and how many people are upgrading.” “People are definitely buying into the convenience,” he noted. The cross-app communication began rolling out in September 2020. Facebook plans to add end-to-end encryption but neither app is expected to be encrypted until next year. Continue reading Sixty Percent of Instagram Users Link Accounts to Messenger

The Facebook and Instagram accounts of Donald Trump will remain indefinitely suspended. Facebook’s independent Oversight Board, launched in October 2020, ruled this morning to uphold the social media giant’s January decision to suspend the accounts of then-President Trump in the wake of the U.S. Capitol insurrection. However, suggesting that an indefinite suspension “was not appropriate,” the Board “insists” that Facebook review the matter within six months, “to determine and justify a proportionate response that is consistent with the rules that are applied to other users of its platform.” Continue reading Facebook Oversight Board Upholds Ban on Trump Accounts

TikTok announced that Shouzi Chew — chief financial officer of parent company ByteDance — has been named chief executive of TikTok, replacing interim chief executive Vanessa Pappas. Pappas, who took on that role last year when then-chief executive Kevin Mayer departed, has been named global chief operating officer. Previous to his role at ByteDance, Chew was chief financial officer and international business president at Xiaomi, where he led the company’s initial public offering on the Hong Kong Stock Exchange. Chew is fluent in English and Chinese. Continue reading ByteDance Executive Shouzi Chew Is New TikTok Chief Exec