Although image-sharing service Pinterest has been less reliant upon influencer culture than Instagram and other social media platforms, that began to change when it introduced Story Pins and creator profiles. These features were intended to make it easier for high-profile users to build a following and showcase their projects. Now, Pinterest is unveiling a $500,000 Creator Fund to pay a small group of influencers to create content for the platform. With this initiative, it joins TikTok and Snapchat in paying creators. Continue reading Pinterest to Foster Influencer Content with New Creator Fund

A new report from the Pew Research Center found that 72 percent of U.S. adults use social media, a number that has been stable over the past five years. The survey drilled down into use of a variety of individual sites and apps, finding that YouTube and Facebook still are dominant, with 81 percent and 69 percent respectively of those surveyed reporting using those sites. YouTube and Reddit were the only platforms that saw “statistically significant” growth since 2019. Forty percent said they ever use Instagram. Continue reading Pew Research Study Finds Social Media Use Remains Stable

U.S. Supreme Court Justice Clarence Thomas suggested that tech platforms be regulated like utilities, in a concurrence he wrote to a decision to vacate a lower court’s ruling about former President Trump’s Twitter account. “There is a fair argument that some digital platforms are sufficiently akin to common carriers or places of accommodation to be regulated in this manner,” he wrote. Regulating such platforms like utilities could force them to make changes to current moderation policies against hate speech and harassment. Continue reading Justice Thomas Argues Big Tech Be Regulated Like Utilities

Spotify acquired Clubhouse rival Betty Labs, which produces live sports audio app Locker Room, for an undisclosed amount of money. Although Locker Room will stay live in the App Store, Spotify will rebrand it with a new name and broaden its focus to include music and culture as well as sports. In addition to the iOS version, Spotify will eventually add an Android version. LinkedIn and Facebook are also developing live audio features as the trend continues to gain traction. These apps would compete with existing platforms Clubhouse, Twitter Spaces and Discord. Continue reading Spotify, LinkedIn, Facebook to Compete in Live Audio Space

Euromonitor International conducted a study in October on the rise of e-commerce during the COVID-19 pandemic and found that 74 percent of worldwide retail and consumer brand experts believe the trend will become permanent. The study projected that between 2020 and 2025 half of the absolute value growth for the global retail sector will be digital, equating to $1.4 trillion. Of that, the United States and China will be responsible for 55 percent of the value growth. Latin America also experienced significant e-commerce growth in 2020. Continue reading Forecast: Global E-Commerce to Reach $1.4 Trillion by 2025

Prior to a House hearing on social media’s role in extremism and disinformation, Facebook chief executive Mark Zuckerberg submitted written testimony on Section 230, suggesting that “platforms should be required to demonstrate that they have systems in place for identifying unlawful content and removing it.” Section 230 of the 1996 Communications Decency Act holds that platforms are not liable for content posted by their users. In a bipartisan effort, lawmakers are pushing for change. “Our nation is drowning in disinformation driven by social media,” suggested Rep. Mike Doyle (D-Pennsylvania). “We will legislate to stop this.” Continue reading Congress Grills Big Tech Executives on Accountability Issues

A coalition of 30+ privacy, consumer and anti-monopoly groups launched this week with one purpose in mind: to stop targeted and behavioral advertising, a practice the coalition describes as “surveillance advertising.” In a letter, the coalition said that, “social media giants are eroding our consensus reality and threatening public safety in service of a toxic, extractive business model.” Further, it said, Big Tech acts “to stoke discrimination, division, and delusion.” Facebook and Google are the dominant digital advertising behemoths. Continue reading Coalition of Privacy, Consumer Groups Attacks Targeted Ads

University of Toronto’s cybersecurity group The Citizen Lab just released a report with the finding that TikTok’s underlying code does not pose a threat to U.S. national security. Former president Donald Trump and leaders in other countries accused ByteDance’s TikTok of spying for China but The Citizen Lab, which reports on censorship and surveillance by Chinese social media apps, found no evidence of “overtly malicious behavior.” However, they added that there could be undiscovered security issues. Continue reading New Report Finds TikTok Does Not Pose a U.S. Security Risk

YouTube Shorts, intended to rival video-sharing social media platform TikTok, rolled out in beta to a small group of U.S. users, after debuting first in India last fall. Shorts project lead Todd Sherman said the company plans to experiment with advertising and monetization features for creators “later this year.” In beta, Shorts offers the ability to add text to points in the video and sample audio from other Shorts. Similar to TikTok, YouTube Shorts is focused on music. Shorts, however, integrates with the larger YouTube platform. Continue reading YouTube Debuts Would-Be TikTok Rival ‘Shorts’ in U.S. Beta

Beginning April 15, TikTok’s policy on personalized ads is changing. According to notices that TikTok users are seeing on their feeds, personalized ads will be mandatory — and users will no longer have the ability to opt out of such ads based on their actions — although the users will still be able to opt out of ads based on data TikTok gets from its advertising partners. Not included in this policy change are users in the European Union who are protected from personalized ads by the General Data Protection Regulation (GDPR) that requires user consent for such ads. Continue reading New TikTok Personalized Ad Policy Ends Choice to Opt Out

Twitter will debut Spaces, a rival to audio-chat app Clubhouse, in April according to a tweet in a public Twitter Space audio room by host Alex (@akkhosh). Twitter will also soon allow anyone to host a Twitter Spaces room. Twitter Spaces was released in beta on the Android platform late in 2020. The product will roll out for Android and iOS; Twitter is also considering support for using music and allowing tweeting in Spaces. In addition, Twitter is working on a Spaces “Tip Jar” to let users donate to content creators with donations. Continue reading Twitter to Launch Chat Alternative to Clubhouse Next Month

Facebook inked a multi-year agreement with News Corp in Australia, resolving a standoff on paying publishers for content. The News Corp content will include the national newspaper The Australian, The Daily Telegraph in New South Wales, the Herald Sun in Victoria and The Courier-Mail in Queensland. News Corp’s cable channel Sky News Australia reached a separate deal with Facebook. Now, 17 million Facebook users in Australia will be able to access News Corp publications’ breaking news and news articles behind a paywall. Continue reading Facebook and News Corp Sign a Multi-Year Deal in Australia

Arizona, Maryland and Virginia are just three states pushing legislation to limit Big Tech companies such as Google and Apple on issues including digital advertisements, app-store fees and online privacy. Their actions appear to highlight a growing trend: that state capitals are emerging at the forefront of potentially regulating Silicon Valley behemoths. While the federal government is holding hearings and suing some Big Tech companies, states may beat them to passing laws that will become de facto national standards. Continue reading States Lead the Way in Proposing Laws to Regulate Big Tech

Clubhouse, the popular audio chat app, has inspired other social media platforms to follow in its footsteps. In the process, the nascent audio creation space now has its own influencers. In response, 40 audio creators have established the Audio Collective to serve this cohort. The Collective has positioned itself as a one-stop shop for event planning, brand consulting, support and community. The founders also plan to ask Clubhouse for better moderation policies, insights and performance metrics as well as monetization tools. Continue reading Creators Launch Audio Collective to Support New Community

Facebook, Twitter and Snap have built successful online hangouts and monetized them via targeted ads. Discord, a chat app that got its start in 2015 as a way for videogamers to talk, however, doesn’t carry ads but has tripled its revenue by selling subscription access to exclusive content. Discord co-founder and chief executive Jason Citron said the company avoided advertising because it would be “too intrusive” and consumers don’t like it. He also stressed that people use Discord to hold real-time conversations, which has numerous personal and business applications. Continue reading Discord Stands Out Among Chat Apps for Lack of Advertising