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Debra KaufmanMarch 8, 2021
Pinterest held a first-ever partner and advertiser summit to promote video, shopping, and making trend data actionable, all key agenda points for 2021 and beyond. In 2020, it added 100+ million monthly active users worldwide, reaching a total of 459 million, a 37 percent year-over-year increase. In Q4, revenue rose 76 percent year-over-year to $706 million, and 2020 revenue grew 48 percent to almost $1.7 billion. Video played a “meaningful” percentage of that revenue, said global head of sales Jon Kaplan. Continue reading Pinterest Focuses on Video Marketing, Trend Data, Shopping
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Debra KaufmanMarch 4, 2021
Video live-streaming service Twitch, which saw a 40 percent increase in channels in 2020, released its first transparency report featuring details on how it provides security for its 26 million daily users. The Amazon-owned company has always struggled to control harassment and hate speech but even more so during its meteoric growth spurt, especially since live content is harder to control. The new report acknowledges that challenge, noting it’s relied on volunteer moderators and user reports as well as its AutoMod tool, introduced in 2016. Continue reading Twitch Report Details the Challenges of Curbing Toxic Speech
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Debra KaufmanMarch 1, 2021
Since launching in 2006, popular social service Twitter has remained largely unchanged. The company is now planning a wide-ranging series of new products with the goal of attracting new users. They include ephemeral content, an audio chat service, a newsletter platform, moderation tools and, most recently, new options to pay for exclusive content from some users and to launch communities for specific interests. By 2023, the company hopes to double its user base from its 2019 level and its revenue from 2020 levels. Continue reading Twitter Innovates to Lure New Users, Double Revenue by 2023
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Debra KaufmanFebruary 17, 2021
At the very end of his presidency, Donald Trump tried to strike down Section 230 of the Communications Decency Act, which essentially provides online platforms with immunity from liability based on third-party content. He failed, but Congress has received 20 proposals to update or change the section. On February 5, three Democratic senators introduced a bill to make social media firms accountable for enabling cyberstalking, harassment and discrimination. More recently, Senators Brian Schatz (D-Hawaii) and John Thune (R-South Dakota) plan to reintroduce the PACT Act, a proposal to jumpstart change. Continue reading Section 230 Faces Bipartisan Scrutiny and Potential Updates
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Debra KaufmanFebruary 16, 2021
Social commerce platform Shopify is coming to Instagram and Facebook Shops, enabling users to complete purchases via Shop Pay, which has 60 million global users. Shop Pay stores credit card and shipping information to speed online checkout, Until now, it has only been available on Shopify clients’ e-commerce stores. Shop Pay also lets users track packages or pay in installments. Facebook currently also offers PayPal, which has 377 million active accounts, including 16 million added in the most recent quarter. Continue reading Shopify Shop Pay to Roll Out on Instagram, Facebook Shops
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Debra KaufmanFebruary 11, 2021
Since Twitter banned former president Trump, the company said daily users rose to 192 million from Q3’s 187 million, including one million in the U.S. In January, the social platform gained more daily users than the average month in the last four years. Twitter chief exec Jack Dorsey revealed that 80 percent of its user base is outside the U.S., adding that it is “not dependent upon just news and politics.” The company is looking to expand and continue development of a decentralized social network. With regard to banning Trump, chief finance officer Ned Segal said the decision was well received by advertisers. Continue reading Twitter Experiences Subscriber Growth and Plans Expansion
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Debra KaufmanFebruary 5, 2021
Canada has denounced facial recognition app Clearview AI and, despite the lack of legal authority, demanded that the company delete all Canadian faces from its database. Canada’s privacy commissioner Daniel Therrien stated that the company puts all of society “continually in a police lineup.” Clearview AI has scraped 3+ billion photos from social media networks and other public sites. Canada is the first country to take such a strong stand against the app that is currently in use by 2,400+ U.S. law enforcement agencies. Continue reading Canada Confronts Clearview AI Over Facial Recognition App
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Debra KaufmanFebruary 2, 2021
When Facebook launched Groups in 2019, it was intended to be, per chief executive Mark Zuckerberg, the “heart of the app.” This last August, however, its own data scientists warned about “blatant misinformation and calls to violence” in the site’s top “civic” Groups. Facebook was aware of the problems for years but accelerated plans to make actual changes after rioters broke into and vandalized the U.S. Capitol on January 6. The Groups in question, dedicated to politics, together reached “hundreds of millions of users.” Continue reading Facebook Plans Changes to Groups, Controls for Advertisers
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Debra KaufmanJanuary 26, 2021
At the recent CES 2021, Samsung showcased its Digital Cockpit, a 49-inch QLED screen with a sound system that can be pulled up in front of a car’s windshield to turn the vehicle into an office, gaming room or video recording studio. The concept was first introduced at CES 2018 and has been exhibited in an updated version every year since then. This year’s Digital Cockpit was developed with Harman. Samsung stated that the 2021 Cockpit aims to “focus on simplifying communication and delivering fun on-the-go experiences.” Continue reading CES: Samsung Intros New Version of Digital Cockpit for Cars
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Debra KaufmanJanuary 22, 2021
During CES 2021, Samsung showed upgrades to The Frame, a so-called “lifestyle TV lineup” first introduced in 2017. The Frame now offers a thinner frame and can rotate to landscape and portrait orientations. Last year, Samsung showcased The Sero, its first rotating television, that was social-media friendly and doubled as a smart art display. A more elegant and slimmer version, The Frame is a 43-inch, top-of-the-line model. Netgear’s popular Meural Canvas smart art frames also swivel to offer both landscape and portrait views. Continue reading CES: The Frame TV From Samsung Can Rotate Its Orientation
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Debra KaufmanJanuary 13, 2021
At a CES 2021 panel, Insider Inc. chief marketing officer Jenifer Berman described a surge of “consumers that put their purchasing power behind brands that represent their beliefs,” such as racial equity and sustainability. She noted that, with the advent of the COVID-19 pandemic, brands shifted their messaging so as not to appear tone deaf. Nissan U.S. vice president and chief marketing officer Allyson Witherspoon reported that her company, for the first time, wasn’t trying to sell cars but instead to how to support consumers. Continue reading CES: Consumers Follow Brands That Align with Their Beliefs
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Debra KaufmanJanuary 6, 2021
TikTok debuted in the U.S. in August 2018 and by April 2020 had amassed 2+ billion downloads. By fall of this year it racked up an estimated 850 million monthly active users. While many people still think of TikTok as an app for children and young people, it has become a “rich social and entertainment network” that has impacted online dance culture, the fashion and music industries, and much more. Thousands of TikTok creators recently recreated Pixar’s “Ratatouille” animated feature in 60-second contributions of songs, dances, set designs and puppets. Continue reading TikTok Evolved to Become Major Cultural Platform This Year
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Debra KaufmanDecember 21, 2020
Walmart and TikTok partnered to create a shoppable one-hour live-stream event let week — the Holiday Shop-Along Spectacular — that allowed TikTok creators to feature Walmart fashion items that users can buy without leaving the app. This is the first time that TikTok has hosted such a shoppable live stream in the U.S. Following the event, the items will continue to be featured and available for sale on Walmart’s TikTok page. Walmart is not sharing revenues with TikTok. Meanwhile, Instagram is also bringing shopping to Reels. Continue reading Walmart and TikTok Team Up for Shopping via Live Streaming
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Debra KaufmanDecember 16, 2020
Ireland’s Data Protection Commission fined Twitter €450,000 (about $546,000) for failing to notify the regulator or document a data breach within 72 hours. The breach, revealed in January 2019, exposed some Android users’ private tweets for over four years. Twitter chief privacy officer Damien Kieran said the company takes responsibility … and remains “fully committed to protecting the privacy and data of [its] customers.” This is the first time a U.S. tech company has been served with a GDPR fine in a cross-border case. Continue reading Ireland Fines Twitter for Privacy Breach in a First for U.S. Tech
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Debra KaufmanDecember 15, 2020
This week, the Federal Trade Commission and 46 state attorneys general filed lawsuits against Facebook for anticompetitive practices. But it is also looking at how Facebook leveraged user data to both lure and control third party developers, relying heavily on data sharing via application programming interfaces (APIs). MIT Initiative on the Digital Economy director Sinan Aral noted that the upcoming cases could set a precedent for any platform that shares data via an API and has conditions on that data sharing.
Continue reading Lawsuits Against Facebook Also Target Data Sharing via APIs