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Debra KaufmanDecember 11, 2020
After an 18+ month investigation, the Federal Trade Commission and regulators from 46 states have officially accused Facebook of anticompetitive behavior by purchasing rivals. The separate lawsuits were filed in the U.S. District Court for the District of Columbia. Facebook currently owns three major messaging apps and the suits call for the company’s purchase of Instagram (for $1 billion in 2012) and WhatsApp (for $19 billion in 2014) to be undone. Since the acquisitions, both messaging apps have exploded in popularity. Continue reading FTC and States File Lawsuits That Aim to Break Up Facebook
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Debra KaufmanDecember 11, 2020
Amazon-owned Twitch debuted tougher guidelines on sexual harassment and hateful conduct, broadening its definitions of both offenses and separating them into a new category that will be subject to more aggressive action. Under the new rules — its biggest update in almost three years — the live-streaming platform frequented by video-game players will ban unsolicited links to nudity, lewd or repeated comments about anyone’s physical appearance, comments about immigration status and displaying the Confederate flag. Continue reading Twitch Announces New Policies on Harassment, Hate Speech
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Debra KaufmanDecember 10, 2020
Nielsen will debut a new TV ratings system beginning in Q4 of 2022 that will incorporate digital viewing, including streaming TV, into its metrics of current traditional TV audiences. In 2021, it will preview the new data with existing ratings. Nielsen will need the approval of the TV networks and tech companies and hopes to gain ad seller and buyer support by the start of the fall 2024 TV season. Nielsen will also need to integrate its new metrics across platforms and data sources to ensure reliably comparable information. Continue reading Nielsen to Introduce New TV Ratings That Include Streaming
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Debra KaufmanDecember 3, 2020
Facebook disclosed plans to buy Kustomer, a customer relationship management startup, in a deal valued by sources at close to $1 billion. Crunchbase stated the New York-based Kustomer has raised about $170 million in venture capital funding. Kustomer would help Facebook provide customer support on its main platform and its services such as WhatsApp, Instagram and Facebook Messenger. The deal, subject to regulatory scrutiny, comes as Facebook is already being investigated for its acquisition of startups as anticompetitive behavior. Continue reading Facebook Plans to Buy Customer Service Startup Kustomer
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Debra KaufmanDecember 1, 2020
After Facebook’s “conversion lift” tool overestimated the effectiveness of advertising campaigns, impacting marketers total spend, the company is offering millions of dollars in credit. The error was undetected for a year beginning August 2019. Some of the advertisers said their confidence in Facebook’s metrics is now shaken, especially at a time of cutting costs and concern over ad spending. Small businesses are also seeing their accounts blocked without explanation and no recourse due to Facebook’s increased reliance on AI and automated filters. Continue reading Facebook Tech Problems Impact Ad Campaigns, Businesses
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Debra KaufmanNovember 30, 2020
Snap is introducing a video-sharing feature called Spotlight designed to help its Snapchat app better compete with TikTok and Instagram Reels. Spotlight allows the creation of content that could go viral, a marked difference from its long-time focus on communication between friends and curated posts. Snap will spend $1+ million a day to reward those who post the best content and highlight top snaps to its 249+ million daily users in a feed they can swipe or tap. With Spotlight, Snap hopes customers increase the time they spend on the app. It also opens the door to advertising. Continue reading Snap’s New Spotlight Feature Aims to Encourage Viral Videos
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Debra KaufmanNovember 23, 2020
Sources said that state and federal investigators plan to bring antitrust charges against Facebook, with a focus on whether its acquisitions of Instagram and WhatsApp created an anticompetitive environment. Investigators examined how Instagram and WhatsApp changed after they were acquired and whether customers had fewer privacy protections. When Facebook purchased WhatsApp in 2014, it vowed to customers and regulators to preserve its strong privacy protections, but later tried to integrate user data into its other services. Continue reading Lawsuits Against Facebook Likely Following Antitrust Probes
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Debra KaufmanNovember 19, 2020
At a Senate Judiciary Committee, Facebook chief executive Mark Zuckerberg and Twitter chief executive Jack Dorsey reported that their companies made improvements in blocking misinformation during the 2020 presidential election, compared to their inability to stop Russian meddling in the 2016 election. Judiciary chair Lindsey Graham (R-South Carolina) said both companies will face modifications to Section 230 of the Communications Decency Act, which protects them from liability for user-posted content, and the two chief execs expressed cautious support for the idea. Continue reading Facebook, Twitter Chief Execs Support Section 230 Changes
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Debra KaufmanNovember 19, 2020
Twitter is launching Fleets, a feature that allows users to post photos or text that will disappear after 24 hours. Snapchat pioneered the ephemeral post, followed by Instagram and Facebook. Rollout of the Stories-like feature is moving forward, but has been scaled back as Twitter addresses “some performance and stability problems.” The platform’s “global town square” continues to be its “marquee product” but, said Twitter director of design Joshua Harris, the Fleets feature creates a space with less pressure for users who lurk but don’t post. The company is also testing Spaces, a new audio feature similar to Clubhouse, a startup that debuted earlier this year. Continue reading Twitter Intros Ephemeral Tweets, Gathering Spaces for Audio
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Debra KaufmanNovember 16, 2020
Although ByteDance’s TikTok missed a Thursday deadline to complete its deal with Oracle and Walmart, the Commerce Department did not enforce the shutdown order, citing last month’s preliminary injunction from U.S. District Judge Wendy Beetlestone. That suit was brought by three TikTok stars who charged that the government exceeded its authority by threatening the “robust exchange of informational materials.” President Trump initiated the effort to get TikTok to divest itself of its U.S. operations based on national security concerns. Now the deadline has been extended to November 27. Continue reading Government Extends Deadline for ByteDance to Divest TikTok
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Debra KaufmanNovember 13, 2020
Last month, the Recording Industry Association of America, the Recording Academy, the National Music Publishers Association, the Music Managers Forum, the American Association of Independent Music and SAG-AFTRA chastised Amazon chief executive Jeff Bezos for his company Twitch’s copyright violations. Twitch finally conceded that it ignored the use of unlicensed recorded music by its video creators and issued a blog post urging them to no longer do so and to delete any older VODs and Clips with unlicensed music. Continue reading Twitch Responds to a Flood of Copyright Takedown Notices
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Debra KaufmanNovember 12, 2020
ByteDance, the Chinese parent company of TikTok, asked the U.S. Court of Appeals for the D.C. Circuit for more time to work out the preliminary deal to sell its U.S. operations to Oracle and Walmart. November 12 is the deadline for the deal to be completed. The company also stated it had been in discussions with the Committee on Foreign Investments in the United States (CFIUS), but “feedback had stopped” in recent weeks despite the approaching deadline. App Annie reports that TikTok’s substantial growth is expected to continue throughout 2021. Continue reading TikTok Popularity Surge Continues as U.S. Ultimatum Looms
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Debra KaufmanNovember 10, 2020
In response to the pressure for privacy on social media apps, Facebook-owned WhatsApp debuted a setting to automatically delete messages after seven days. This is intended to make users feel more secure in communicating one-on-one and in group chats. As WhatsApp product manager Zafir Khan noted, “records of most in-person conversations don’t exist forever, so conversations on WhatsApp shouldn’t have to either.” He added that, nowadays, people are “using WhatsApp messaging for very deep and intimate conversations.” Continue reading WhatsApp Debuts Disappearing Messages, Expands in India
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ETCentricNovember 6, 2020
The Future of Television is a 3-day event focused on streaming, digital video creation, monetization and distribution, connected entertainment and more. The event is designed for broadcasters, studios, cable networks, digital distribution networks, ad firms, VCs, social networks, tech providers and analysts. This year’s Future of Television is scheduled for November 10-12 and ETC members qualify for a 20 percent registration discount for access to all speaking sessions and panels. Click here to register with the discount. Continue reading ETC Members Receive 20% Discount to Future of Television
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Debra KaufmanOctober 30, 2020
Three years after Apple released its simple video creation app named Clips, the company is updating the app to Clips 3.0, now available in the App Store. Apple streamlined the interface with the intent of making it faster and easier to add effects. Also new are full-screen browsers on the iPhone to make it easier to record and include effects. Version 3.0 lets video creators access multiple aspect ratios, including vertical and horizontal, to accommodate Instagram Stories, Snapchat, YouTube and other popular platforms. Continue reading Apple Clips 3.0: New Interface, Multiple Aspect Ratios, HDR