Facebook purchased WhatsApp for $22 billion in 2014 but has not yet earned revenue from it. The encrypted messaging service, free to its 2+ billion global users, now has a plan to monetize services. Rather than storing and handling customer data on their own, businesses will soon be able to do so via Facebook’s servers. In addition to hosting, businesses will also be offered options to market products through WhatsApp catalogs and Facebook shops and checkout carts, all for small fees. Continue reading Facebook’s WhatsApp Will Offer Business-Focused Services

After beta-testing with 200,000 users, Facebook debuted a cloud gaming service for Android and the web, providing smaller free-to-play games such as “Asphalt 9: Legends,” “PGA TOUR Golf Shootout,” “Solitaire: Arthur’s Tale” and “Mobile Legends: Adventure.” Over time, the social media giant plans to add more games, which can be found in its Gaming section. In conjunction and to remind people about the new games, Facebook is also introducing “cloud playable ads,” derived from games’ native code. Continue reading Facebook Streams Free-to-Play Games via Its Cloud Service

Affirming the FCC’s authority over social media companies, chair Ajit Pai has launched an official effort to “clarify” how Section 230 of the Communications Decency Act applies to them. “Social media companies have a First Amendment right to free speech — but they do not have a First Amendment right to a special immunity denied to other media outlets, such as newspapers and broadcasters,” he said. President Trump has often called for social media companies to be stripped of Section 230 protections. Continue reading FCC Aims to Limit Section 230 Protections for Social Media

TikTok’s lawyers filed suit with U.S. District Judge Carl Nichols to prevent the federal government from imposing a shutdown of operations on November 12, when companies will be banned from providing Internet hosting to TikTok. An attorney stated that, “competitors have already taken advantage of the government’s highly-publicized intention to shut down the app to entice TikTok creators and users to switch platforms.” Cloud platform provider Fastly saw its shares plummet after ByteDance, owner of TikTok, spent less than predicted in Q3. Continue reading TikTok Takes Government to Court Over Potential Shutdown

On the heels of a cyberattack on Twitter this summer, the New York State Department of Financial Services (DFS) called for a dedicated regulator to oversee big social media platforms. In a 37-page report, the department described the July 15 attack in which accounts of Barack Obama, Joe Biden, Jeff Bezos, Elon Musk and others were hacked and used to promote a cryptocurrency scam. Three people have since been charged with posing as employees to launch that attack, which relied on relatively simple tactics. Continue reading New York State Calls for a Dedicated Social Media Regulator

In advance of the U.S. presidential election, Twitter will temporarily change some of its basic features as well as the site’s look on October 20. Users will get a timeout before they can retweet a post from another account and if a user tries to share content flagged as false, a notice will warn them that Twitter designated the content as inaccurate. Twitter will also “add a label” to any claims of election victory until it is called by election authorities. Twitter hasn’t accepted political advertisements for a year. Continue reading Twitter Makes Changes to Help Curb Election Disinformation

Small social video app Triller saw an opportunity to grow in July when news of a potential TikTok ban was brewing. Triller’s first “get” was the Sway Boys, a group of TikTok influencers who had been mulling over the idea of starting their own app but were convinced to join Triller by its majority owner, entertainment executive Ryan Kavanaugh. He offered them a juicy deal: In exchange for joining, he told them, he’d give them equity and roles within Triller. And they could still post on TikTok, just less frequently. Continue reading Triller Rolls Out the Red Carpet to Attract TikTok Influencers

After a 16-month investigation, the House Judiciary Committee presented a 449-page report stating that Big Tech companies Amazon, Apple, Facebook and Google abused their monopoly positions and calling for reform of the antitrust laws. Lawmakers stated the companies had evolved from startups to “the kinds of monopolies we last saw in the era of oil barons and railroad tycoons” and stated their breakup would restore competition. This marks the biggest antitrust effort since the government sued Microsoft in the 1990s. Continue reading Government Report Urges Breakup of Big Tech Monopolies

Apple plans to limit the ability of Facebook and other companies to target ads via its identifier for advertisers (IDFA) by giving iPhone users the option to block tracking when opening an app. Meant to protect users’ privacy, the change was originally slated to be part of iOS 14, introduced last month. But Apple postponed the change until 2021 “to give developers time to make necessary changes.” In response, Facebook chief revenue officer David Fischer stated that the change will “hurt developers and businesses the most.” Continue reading Facebook Opposes Apple Plan to Limit Targeted Advertising

Facebook’s lawyers, relying on research by the law firm Sidley Austin LLP, prepared a 14-page document that lays out its defenses against government threats to force a break from its messaging service WhatsApp and photo- and video-sharing platform Instagram. Congress and other federal antitrust regulators continue to investigate Facebook, as well as Google, Amazon and Apple, and the House Antitrust Subcommittee is expected to release its findings this month. Facebook’s acquisitions of Instagram in 2012 and WhatsApp in 2014 were vetted by the Federal Trade Commission. Continue reading Facebook Argues Breakup Would Be Costly, Weaken Security

Facebook shut down malware out of China that stole user credentials to serve ads for diet pills, sexual health products and counterfeit goods including designer handbags, shoes and sunglasses. The hackers used the consumer’s associated payment method to purchase the ads, at the cost to victims of $4 million. The social media company first exposed these attacks in 2018 and traced them to ILikeAd Media International, filing a civil suit against the firm and the two Chinese nationals who allegedly developed the malware. Continue reading Facebook Detects Malware That Was Being Used for Ad Fraud

The House Antitrust Subcommittee is about to release a report of its 15-month investigation of Google, Apple, Amazon and Facebook. The lawmakers gathered 1+ million documents from the companies in question and their rivals. The subcommittee, chaired by Congressman David Cicilline (D-Rhode Island), also met with the four companies’ chief executives. Meanwhile, the European Union plans to ban tech companies from “preferencing” their own services and apps, and China is planning its own antitrust investigation of Google. Continue reading Big Tech Faces Scrutiny by Regulators in the U.S and Abroad

Facebook, YouTube and Twitter struck a deal with the World Federation of Advertisers to take steps to dampen hate speech and other harmful content on their platforms. In addition to establishing common definitions of such content, the platforms agreed to adopt coordinated reporting standards. Three months ago, many big advertisers boycotted Facebook in the wake of the death of George Floyd and subsequent protests. Facebook also revealed its Oversight Board will begin to hear cases as soon as mid-October. Continue reading Social Media Firms, Marketers Ink Deal to Limit Hate Speech

The Justice Department sent Congress draft legislation to weaken Section 230 of the Communications Decency Act, leaving Facebook, YouTube and other social media platforms vulnerable to legal action for content posted by users. The proposed changes would create liability for platforms that allow “known criminal content” to remain once they are aware of it. President Trump claims that social media companies are biased against conservatives. The platforms have not been protected against some civil suits. Continue reading Proposed Legislation Would Weaken Shields for Social Media

Pinterest is debuting two features intended for lifestyle influencers: Story Pins, which is similar to the increasingly popular stories feature available on Snapchat, Instagram and other platforms; and “creator profiles,” which allow influencers to show off their work. For Story Pins, which is already available to a select group of influencers, the creator can post photos and vertical videos with overlaid text and voice-over narration but doesn’t need to link to an outside website. Story Pins are not ephemeral, and followers can comment and react to them. Creator Profiles highlight projects via Story Pins. Continue reading Pinterest Debuts Story Pins, Other Tools Aimed at Influencers