Facebook Opposes Apple Plan to Limit Targeted Advertising

Apple plans to limit the ability of Facebook and other companies to target ads via its identifier for advertisers (IDFA) by giving iPhone users the option to block tracking when opening an app. Meant to protect users’ privacy, the change was originally slated to be part of iOS 14, introduced last month. But Apple postponed the change until 2021 “to give developers time to make necessary changes.” In response, Facebook chief revenue officer David Fischer stated that the change will “hurt developers and businesses the most.” Continue reading Facebook Opposes Apple Plan to Limit Targeted Advertising

Facebook Argues Breakup Would Be Costly, Weaken Security

Facebook’s lawyers, relying on research by the law firm Sidley Austin LLP, prepared a 14-page document that lays out its defenses against government threats to force a break from its messaging service WhatsApp and photo- and video-sharing platform Instagram. Congress and other federal antitrust regulators continue to investigate Facebook, as well as Google, Amazon and Apple, and the House Antitrust Subcommittee is expected to release its findings this month. Facebook’s acquisitions of Instagram in 2012 and WhatsApp in 2014 were vetted by the Federal Trade Commission. Continue reading Facebook Argues Breakup Would Be Costly, Weaken Security

Facebook Detects Malware That Was Being Used for Ad Fraud

Facebook shut down malware out of China that stole user credentials to serve ads for diet pills, sexual health products and counterfeit goods including designer handbags, shoes and sunglasses. The hackers used the consumer’s associated payment method to purchase the ads, at the cost to victims of $4 million. The social media company first exposed these attacks in 2018 and traced them to ILikeAd Media International, filing a civil suit against the firm and the two Chinese nationals who allegedly developed the malware. Continue reading Facebook Detects Malware That Was Being Used for Ad Fraud

Big Tech Faces Scrutiny by Regulators in the U.S and Abroad

The House Antitrust Subcommittee is about to release a report of its 15-month investigation of Google, Apple, Amazon and Facebook. The lawmakers gathered 1+ million documents from the companies in question and their rivals. The subcommittee, chaired by Congressman David Cicilline (D-Rhode Island), also met with the four companies’ chief executives. Meanwhile, the European Union plans to ban tech companies from “preferencing” their own services and apps, and China is planning its own antitrust investigation of Google. Continue reading Big Tech Faces Scrutiny by Regulators in the U.S and Abroad

Social Media Firms, Marketers Ink Deal to Limit Hate Speech

Facebook, YouTube and Twitter struck a deal with the World Federation of Advertisers to take steps to dampen hate speech and other harmful content on their platforms. In addition to establishing common definitions of such content, the platforms agreed to adopt coordinated reporting standards. Three months ago, many big advertisers boycotted Facebook in the wake of the death of George Floyd and subsequent protests. Facebook also revealed its Oversight Board will begin to hear cases as soon as mid-October. Continue reading Social Media Firms, Marketers Ink Deal to Limit Hate Speech

Proposed Legislation Would Weaken Shields for Social Media

The Justice Department sent Congress draft legislation to weaken Section 230 of the Communications Decency Act, leaving Facebook, YouTube and other social media platforms vulnerable to legal action for content posted by users. The proposed changes would create liability for platforms that allow “known criminal content” to remain once they are aware of it. President Trump claims that social media companies are biased against conservatives. The platforms have not been protected against some civil suits. Continue reading Proposed Legislation Would Weaken Shields for Social Media

Pinterest Debuts Story Pins, Other Tools Aimed at Influencers

Pinterest is debuting two features intended for lifestyle influencers: Story Pins, which is similar to the increasingly popular stories feature available on Snapchat, Instagram and other platforms; and “creator profiles,” which allow influencers to show off their work. For Story Pins, which is already available to a select group of influencers, the creator can post photos and vertical videos with overlaid text and voice-over narration but doesn’t need to link to an outside website. Story Pins are not ephemeral, and followers can comment and react to them. Creator Profiles highlight projects via Story Pins. Continue reading Pinterest Debuts Story Pins, Other Tools Aimed at Influencers

Facebook Pushes Back Against Regulators on Data Transfer

Facebook has upped the ante in its showdown with European regulators, stating that an unfavorable decision by Ireland’s Data Protection Commission (DPC) would leave the company no choice but to leave the region. Facebook Ireland’s head of data protection/associate general counsel Yvonne Cunnane is referring to the DPC’s preliminary order to stop the transfer of its European users’ data to servers in the U.S., citing fears of government surveillance. In response, Facebook filed a lawsuit challenging DPC’s ban. Continue reading Facebook Pushes Back Against Regulators on Data Transfer

Facebook Unveils Business Suite Tools for Small Companies

In response to COVID-19, Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg debuted the Facebook Business Suite aimed at small businesses, which are bearing much of the brunt of the pandemic. Yelp data revealed that business closures from mid-July to end of August rose 23 percent; since March, 60 percent of the business closures have been permanent. According to Facebook, the Business Suite is initially available to small businesses but will expand to larger businesses next year. Continue reading Facebook Unveils Business Suite Tools for Small Companies

Social Media Platforms Struggle to Subdue Conspiracy Groups

Facebook vowed to stop QAnon, a conspiracy theory group claiming that a satanic cult, led by Democratic politicians and entertainers, engages in trafficking of children and cannibalism. Instead, QAnon’s Facebook group has grown by hundreds of new followers, as have the Facebook pages of a violent militia movement. More disturbing is that a study showed Facebook’s own recommendation engine drove users towards these groups. YouTube is another social platform that reportedly recommends the content of fringe groups. Continue reading Social Media Platforms Struggle to Subdue Conspiracy Groups

Government Considering Lawsuits Against Facebook, Google

According to sources, the Federal Trade Commission — after investigating concerns about Facebook’s efforts to stifle competition — may be readying an antitrust lawsuit by the end of the year. The same sources said, however, that the FTC doesn’t always bring a case after making preparations to do so and that no final decision has been made. Meanwhile, a bipartisan group of senators has put Google in the crosshairs regarding its dominance in the chain of technologies connecting digital publishers with advertisers. Continue reading Government Considering Lawsuits Against Facebook, Google

Facebook Rolls Out New Messenger Feature, Watch Together

Facebook launched Watch Together, a feature for Messenger and videoconferencing platform Messenger Rooms, to allow users to watch videos in real time with family and friends on Apple and Android mobile devices. Users choose videos to view through Facebook’s video hub, Facebook Watch. The push to promote yet more video comes at a time when, due largely to COVID-19, more people than ever are at home watching content. Facebook Messenger allows up to eight people on a video call, and Messenger Rooms tops out at 50 people. Continue reading Facebook Rolls Out New Messenger Feature, Watch Together

Ex-Facebook Scientist Reveals Slow Action on Fake Accounts

A recently fired Facebook data scientist, Sophie Zhang, sent a 6,600-word memo giving specific examples of how the social media company ignored or was slow to act on solid information on fake accounts undermining global politics and elections. That included her proof that, in Azerbaijan and Honduras, government leaders and political parties used fake accounts to shift public opinion. She found similar evidence of coordinated campaigns to impact candidates or elections in Bolivia, Brazil, Ecuador, India, Spain and Ukraine. Continue reading Ex-Facebook Scientist Reveals Slow Action on Fake Accounts

More Details on Oracle’s Bid to Be TikTok’s Trusted Partner

Although Microsoft and Walmart’s joint bid was considered the leader to become the “trusted partner” of the U.S. operations of ByteDance’s social video app TikTok, cloud and platform services company Oracle has come out on top. The structure of the Oracle deal is still unknown, but one source said it will not be an “outright sale.” The White House and the Committee on Foreign Investment in the United States (CFIUS) still have to approve the proposal. President Trump stated he would ban TikTok if it isn’t sold by September 20. TikTok has about 100 million monthly users in the U.S. Continue reading More Details on Oracle’s Bid to Be TikTok’s Trusted Partner

Oracle-TikTok Deal Is Under Review by Federal Government

In an effort to avoid a ban in the U.S., popular social video platform TikTok aims to partner with cloud services company Oracle. TikTok parent ByteDance proposed a deal in which Oracle would serve as tech provider in the U.S., although details have not been revealed regarding any potential changes to TikTok’s ownership structure. ByteDance submitted the proposal to the U.S. Treasury Department and Secretary Steve Mnuchin announced plans to review it this week with a particular emphasis on security issues. If approved, the deal could make Oracle a major advertising player that is more relevant to younger audiences. Continue reading Oracle-TikTok Deal Is Under Review by Federal Government