Facebook Examines Content Policies, Removes Hate Groups

After weeks of demonstrations and unrest in the U.S. and abroad, Facebook chief executive Mark Zuckerberg said that, although the company has policies on handling content related to violence and civil unrest, “there may be additional policies or integrity measures to consider around discussion or threats of state use of force when a country is in this state.” The social giant will also review its policies with regard to countries with violent conflicts and civil unrest. Facebook removed almost 200 accounts linked to white supremacist groups. Continue reading Facebook Examines Content Policies, Removes Hate Groups

Aussie Court Rules Publishers Liable for Facebook Comments

An Australian court ruled that newspapers and TV stations that post articles on Facebook will be considered publishers of the comments that Facebook users post, and therefore liable for them. Defendants in the original lawsuit — among them News Corp. and the Sydney Morning Herald — are considering an appeal. These two outlets noted that, “today’s decision means the media cannot share any story via Facebook without fear of being sued for comments which they did not publish and have no control over.” Continue reading Aussie Court Rules Publishers Liable for Facebook Comments

Instagram Users Can Be Sued for Embedding Images in Posts

Instagram users have embedded images in their posts, believing that they were protected against copyright claims. Facebook now explains that, “while our terms allow us to grant a sub-license, we do not grant one for our embeds API.” In other words, a user who embeds someone’s Instagram post on her website has to ask the poster in advance for a separate license to the post’s images. Those who don’t could be subject to a lawsuit. Professional photographers will be able to better negotiate with publishers based on these terms. Continue reading Instagram Users Can Be Sued for Embedding Images in Posts

Pinterest Adds Today Tab for Topics, Shop Tab for Products

Pinterest, the website and mobile app that describes itself as a “visual discovery engine,” showcased “Today,” a tab on the user’s Pinterest home page that features topics and ideas curated by Pinterest staff and trending pins selected by algorithms. “Today” is a response to changing customer behavior during the coronavirus pandemic. The platform’s global monthly active users reached 367+ million, up from about 300 million last September. During the last few months, searches and boards have both leapt up 60 percent compared to last year. Continue reading Pinterest Adds Today Tab for Topics, Shop Tab for Products

YouTube Is Pursuing Upfront Ad Deals for Its Pay-TV Service

YouTube is pitching its pay-TV service to advertisers with the aim of getting them to spend money they ordinarily allocate to traditional and, increasingly, streaming TV platforms. Marketers, however, still think of YouTube as a mobile (and desktop) video platform with a lot of lower-quality user-generated content rather than a TV service such as Hulu. YouTube and YouTube TV garner 100 million U.S. viewers each month, with watch time up 80 percent year-over-year in March. Continue reading YouTube Is Pursuing Upfront Ad Deals for Its Pay-TV Service

Hulu Launches Watch Party Feature to Enable Social Viewing

Hulu is the first major streaming platform to launch a built-in Watch Party feature that allows its subscribers to watch a show in a group chat room. During COVID-19 shutdowns, watch parties have become increasingly popular, although most are enabled by third-party apps and services rather than built-in social viewing features. The Hulu Watch Party feature is now available to web users who subscribe to the platform’s ad-free plan. Plex also launched a Watch Together feature that works with the user’s own media and the company’s on-demand content. Continue reading Hulu Launches Watch Party Feature to Enable Social Viewing

TV Ad Budgets Dwindle, Productions Shut Down in Pandemic

With the presidential election and the Tokyo Summer Olympics, television networks expected robust advertising in 2020. But MoffettNathanson noted that, with the Olympics postponed and presidential campaigns muted due to the coronavirus pandemic, advertising revenue is expected to drop 12 percent; the WARC research group predicted that will pencil out to a $25.5 billion loss in spending. Although viewership has exploded during the shutdown, research firm Kantar said that companies have cut advertising budgets more than 40 percent. Continue reading TV Ad Budgets Dwindle, Productions Shut Down in Pandemic

Instagram, Alibaba Lure Creators with Revenue Opportunities

To help creators make more money, Instagram debuted advertising on IGTV videos, digital badges that fans can buy via Instagram Live, and merchandise sales through Instagram Shopping. It also expanded its Brand Collabs Manager, which enables sponsored campaigns between companies and creators. Last week, Instagram expanded shopping features on Instagram Live as well. In China, meanwhile, e-commerce giant Alibaba Group plans to sign up 100,000+ creators this year to its AliExpress marketplace for shoppers outside of China. Continue reading Instagram, Alibaba Lure Creators with Revenue Opportunities

Creative Artists Agency Signs Its First Virtual Influencer Client

Creative Artists Agency (CAA) signed Miquela, a 19-year old Brazilian-American model, pop singer and social influencer. Unlike CAA’s other clients, however, Miquela is a virtual character, created by California-based tech startup Brud in 2016. She first appeared on Instagram where, as “Lil Miquela” she garnered 2.2 million followers. She also has almost 550,000 TikTok followers. CAA plans to work with Miquela on “TV, film, and brand strategy and commercial endorsements, raising the prospect of a movie or show featuring the character.” Continue reading Creative Artists Agency Signs Its First Virtual Influencer Client

Clubhouse Becoming Elite Silicon Valley Virtual Meeting App

Marc Andreessen and other Silicon Valley venture capitalists are behind Clubhouse, an audio-based social media app that allows them to meet virtually. Still in beta, the invite-only app counts celebrity MC Hammer and activist DeRay Mckesson among its first members. According to sources, Andreessen Horowitz also beat out other venture firms to invest in Clubhouse, agreeing to infuse $10 million and pay $2 million to buy shares from the app’s existing shareholders. With the financing, Clubhouse is now valued at almost $100 million. Continue reading Clubhouse Becoming Elite Silicon Valley Virtual Meeting App

E-Commerce: Facebook Reveals AI-Powered Shops Feature

Facebook chief executive Mark Zuckerberg announced updates to Shops, a new version of an existing Facebook feature that lets retailers upload product catalogs to their Facebook page or Instagram profile. Users can access Shops on the retailer’s page or, by clicking on an ad, will land on the retailer’s Facebook-located Shop. Zuckerberg stated that Shops will eventually be available on Messenger and WhatsApp as well. The company relies on several AI systems, including GrokNet, which can “segment, detect and classify images.” Continue reading E-Commerce: Facebook Reveals AI-Powered Shops Feature

EU Commissioner Holds Facebook Liable For Disinformation

European commissioner for internal market Thierry Breton advised Facebook chief executive Mark Zuckerberg that, if he and his company do not redouble efforts to rid the platform of disinformation, they will be subject to tougher rules. “When you are the [chief executive], at the end of the day, you are the only one to be responsible, no one else,” said Breton at an online event organized by the Centre on Regulation in Europe (CERRE).  The two had a face-to-face meeting two months ago in Brussels. Continue reading EU Commissioner Holds Facebook Liable For Disinformation

Facebook’s Purchase of Giphy to Provide Valuable User Data

Facebook has acquired the GIF platform Giphy for $400 million. Giphy’s 100+ million active daily users send over 1 billion GIFs a day. Facebook stated that Giphy’s content database will be integrated into its apps including Instagram, although it didn’t state a timeframe. Since every social app offers at least some GIF integration, including many that rely on a GIF keyboard and Giphy’s database, Facebook’s purchase is both a competitive edge and another way to harvest the kind of data that attracts advertisers. Continue reading Facebook’s Purchase of Giphy to Provide Valuable User Data

French Law to Fine Social Media Platforms for Hate Speech

France’s National Assembly passed a law that will fine social media companies up to €1.25 million ($1.36 million) for failing to remove “manifestly illicit” hate-speech posts within 24 hours of notification. Companies can be fined up to 4 percent of their global annual revenue if the violations are “serious and repeated.” The law, which will take effect July 1, also gives France’s audiovisual regulator the right to audit these companies’ systems for removing content. Critics claim “pre-emptive censorship.” Continue reading French Law to Fine Social Media Platforms for Hate Speech

Facebook Leads Creation of Tech Industry Advocacy Group

Facebook is a founding member of American Edge, an emerging political advocacy group. Because it is registered as a non-profit, American Edge can raise money and publish ads without disclosing its donors. “We’re working with a diverse group of stakeholders to help build support for our industry, and while we’re leading an effort to start this coalition, it’s one of many we are contributing to and supporting,” said spokesperson Andy Stone. The group, however, has not yet officially launched. Continue reading Facebook Leads Creation of Tech Industry Advocacy Group