By
Rob ScottApril 17, 2020
Tech companies are stepping up to offer much-needed resources and financial support during the global coronavirus pandemic. TikTok recently announced three funds with plans to provide $250 million for COVID-19 relief efforts in addition to $125 million in advertising credits for health organizations and small businesses. Apple and Google have joined forces to introduce contact-tracing apps for COVID-19, while both tech giants are using a number of their apps and services to help share valuable information with the public and assist with relief efforts. Other tech companies are also offering financial help, donating medical supplies and leveraging their popularity and services to provide support. Continue reading Big Tech Offers Financial Aid, More to Help During Pandemic
By
Debra KaufmanApril 17, 2020
Instagram noted that, “small businesses are an important part of our community, and many are facing immense challenges during the COVID‑19 crisis.” The social media platform is now making it easier for small businesses to share gift card, food order and fundraiser stickers in their profiles and Stories. Aimed at increasing user engagement, Instagram is also trying out a new “Challenge” sticker for Stories which, when applied, would allow users to tag connections and invite them to partake in visual competitions. Continue reading Instagram’s New Stickers to Help Support Small Businesses
By
Debra KaufmanApril 17, 2020
Zoom has gotten a lot of attention as the popular video chat platform that’s soared in usage since the COVID-19 shutdown. But Houseparty is another video chat platform with free mobile and desktop apps that’s gaining traction. Originally targeting teens, Houseparty offers features designed to encourage interaction, such as jumping into a conversation or playing trivia games remotely. In the last month, Houseparty has had 50 million signups, about 70 times its typical number in some markets, said cofounder and chief executive Sima Sistani. Continue reading Houseparty Chat Expands Beyond Teens to Wider Audience
By
Debra KaufmanApril 16, 2020
Facebook and Google’s ad businesses appeared to be unstoppable, tripling over the last five years and accounting for more than half of online advertising expenditure. That long run appears to be over with the coronavirus pandemic and its impact on the global economy. Wall Street is now projecting that annual revenues for the two companies will decline for the first time in their histories, due in part to record low prices for advertising. Even so, prospects are even more dire for the overall digital advertising industry. Continue reading In Grim Ad Market, Even Facebook and Google See Declines
By
Debra KaufmanApril 15, 2020
Millions of people are watching YouTube for news on the coronavirus. Chief product officer Neal Mohan reported viewership rose 75 percent compared to a year earlier. YouTube reaches more than two billion global viewers every month. But, even as viewership ticks upward, digital advertising has dramatically slowed and advertising rates are plummeting, leaving anyone who makes their living on YouTube in a financially vulnerable position. “Everyone is pausing their campaigns on YouTube,” said YouTube advisor Carlos Pacheco. Continue reading YouTube Sees Leap in Viewership, Yet Decline in Advertising
By
Debra KaufmanApril 13, 2020
One conspiracy theory making the rounds on the Internet connects the coronavirus outbreak to 5G technology. Although actors Woody Harrelson and John Cusack are among those endorsing the misinformation, researchers indicate the majority of online activity around this theory is coordinated and possibly state sponsored. That’s the conclusion of Marc Owen Jones, a researcher at Qatar’s Hamad bin Khalifa University, who analyzed 22,000 Twitter interactions and found a large number displaying “inauthentic activity.” Continue reading Social Media Campaign Aims to Link Coronavirus to 5G Tech
By
Debra KaufmanApril 9, 2020
Facebook Gaming is introducing worldwide early access to tournaments for eSports amateurs. Though the feature had been in development for some time, said Facebook Gaming head engineer Mina Abouseif, the company released it early to help people shut-in due to the coronavirus pandemic cope better with the isolation. The tournaments feature was originally designed for live gaming events, but Facebook shifted it to one that will help people stay connected to friends, family and communities via “friendly competition.” Continue reading Facebook Provides Early Global Access to eSports Feature
By
Debra KaufmanMarch 26, 2020
Despite growing usage of social media platforms during the coronavirus pandemic, the platforms’ ad businesses are plummeting. Twitter, for example, saw its daily usage skyrocket 23 percent this year, but its revenue may have dropped as much as 20 percent in March. As businesses have slowed down or shuttered, marketers are decreasing or even stopping advertising, which is the core support of media companies. In difficult economic times, advertising spending on the media sector is often the first to be cut. Continue reading Advertising Sales Plummet Even as Social Media Usage Soars
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Debra KaufmanMarch 26, 2020
Facebook’s Instagram recently debuted Co-Watching, a feature that makes it possible for users to video chat while they browse the app. With Co-Watching, users can engage in direct-message video-chat conversations to look at saved, liked and suggested photos and videos together. Co-Watching is just one example of ways that Facebook and Instagram are shifting to accommodate users and communities during the coronavirus pandemic, when many are confined to home. Instagram first began testing Co-Watching a year ago. Continue reading Instagram Unveils Co-Watching Feature for Group Video Chat
By
Debra KaufmanMarch 25, 2020
With millions of Americans stuck at home, Facebook’s usage — especially messaging and video calls — has skyrocketed, and driven traffic to purveyors of coronavirus news. So much so that, as of a week ago, more than 50 percent of the articles being read on Facebook in the U.S. were coronavirus-related, and U.S. traffic from Facebook to other sites also soared 50+ percent due “almost entirely” to the coronavirus. But the social media companies aren’t spared the economic impact of the virus: a decrease in marketing dollars. Continue reading Coronavirus Transforms Facebook into Major News Hub Again
By
Rob ScottMarch 24, 2020
Florida- and New York-based FaceBank Group, Inc. — developer of hyper-realistic digital humans for use in artificial intelligence, entertainment, productivity and social media — is merging with OTT live TV streaming service fuboTV, which currently touts “more top Nielsen-ranked sports, news and entertainment channels for cord cutters than any other live platform.” The combined digital entertainment company, to be led by fuboTV CEO and co-founder David Gandler, will be named fuboTV, Inc. with plans to offer a premium viewing experience across a global distribution network. Continue reading FaceBank Group and fuboTV Announce a Merger Agreement
By
Debra KaufmanMarch 23, 2020
European carriers such as Vodafone are experiencing a spike in data traffic due to increased usage by home-bound consumers. The European Commission, which has net neutrality regulations in place, warned the telcos to avoid blocking, slowing down or prioritizing traffic as they attempt to avoid gridlock. At the same time, the Commission is concerned that crucial services including healthcare and online learning might be impeded. Netflix, Disney+, Facebook, Instagram, YouTube and Amazon Prime are among the companies cooperating with the European Union to curtail bandwidth usage for the time being. Continue reading Europe Attempts to Ease Strain From Increased Internet Traffic
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Debra KaufmanMarch 19, 2020
Starting three years ago, Stanford University researchers began the Human Screenome Project to create a digital map with detailed information about how people use their phones. Stanford School of Medicine professor of pediatrics Thomas Robinson, one of the lead researchers on the project, is focused on the portion of the project on adolescents. Although the iPhone first debuted over ten years ago, said the researchers, we have very little information about how such screens impact this cohort’s well-being. Continue reading Stanford Project Studies Phone Use, Aims to Identify Patterns
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Debra KaufmanMarch 11, 2020
Twitter and activist investor Elliott Management have come to an agreement to keep chief executive Jack Dorsey in his position, at least for now. Elliott Management, a $40 billion hedge fund that has a 4 percent stake in Twitter, sought to oust Dorsey from his position, claiming that, by splitting his attention between Twitter and Square, the chief executive let the former company lose its competitive edge and slip behind rivals. On February 21, Elliott nominated four candidates for Twitter’s board to add to the pressure. Continue reading Twitter Settles with Activist Investor, Dorsey Keeps Position
By
Debra KaufmanMarch 6, 2020
Facebook debuted a powerful tool against spammers that uses Deep Entity Classification (DEC), a machine-learning technology. The company’s data science manager Bochra Gharbaoui reported the tool has already taken down 6.6 billion fake accounts last year and blocked millions of attempts to create new ones. DEC analyzes “deep features” of each individual profile, which refers to its behavioral patterns rather than its direct characteristics and includes the profile’s properties and groups/pages the user has contacted. Continue reading Facebook’s Anti-Spam Tool Takes Down 6.6B Fake Accounts