News Corp and Facebook inked a deal that will let the social media platform license headlines from The Wall Street Journal and other Dow Jones media outlets including the New York Post for its ad-free news section. The Washington Post, BuzzFeed News and Business Insider are other publications that have reached similar arrangements with Facebook. The New York Times is in talks with Facebook, but has not revealed whether it is close to a deal. News Corp’s deal was complicated by WSJ’s digital subscription business model. Continue reading Facebook to License News From Dow Jones Media Outlets

Facebook revealed that it found and took down four disinformation campaigns, three of which originated in Iran and one in Russia, all of them aimed at users in the United States, Latin America and North Africa. The posts, which crossed ideological lines and covered multiple categories, touched on Middle Eastern conflict and racial strife and mentioned New York’s Democratic congresswoman Alexandria Ocasio-Cortez. The Russian campaign, comprised of 50 accounts, focused on the 2020 U.S. presidential election. Continue reading Disinformation From Iran and Russia Deleted by Facebook

Companies that have been paying social media influencers billions of dollars to promote their brands are thinking twice about the practice given there is no practical way to measure its impact. Some influencers have also alienated brands by deliberately inflating their number of followers or angered consumers by promoting products they don’t actually use. Early adopter Ipsy, an online cosmetic brand, for example, has recently pulled back on using online influencers, whose posts have been compared to 30-second TV ads. Continue reading Brands Rethink Use of Influencers Given Widespread Fraud

In Interbrand’s latest Best Global Brands report, Facebook fell out of the top ten, dropping to 14th due to an estimated declined value of 12 percent. Amazon moved up to 3rd and The Walt Disney Company moved up to 10th. Apple remains in the top spot, with Google right behind. Previously, Facebook had grown in value each year of its existence up until 2017, when it came in 8th place on the list. But with incidents like the Cambridge Analytica scandal on its heels, the company’s value has dipped. 

Continue reading Facebook Falls, Amazon Rises, and Apple Holds Top Spot

According to a fall 2019 survey by Piper Jaffray, Google-owned YouTube is now a more popular video platform than Netflix for teen consumers. The research found that 37 percent of today’s teens stream video on YouTube, followed closely at 35 percent by longtime leader Netflix. Piper Jaffray credits YouTube’s diversified content library, including a wide array of areas favored by younger audiences, such as music videos, how-to tutorials, social influencer content, and video game play-throughs. Continue reading Piper Jaffray Research: Teens Prefer YouTube Over Netflix

Facebook agreed to pay a $40 million penalty for providing incorrect metrics for average viewing time of ads on its platform. In 2016, Facebook admitted to the problem, and a group of small advertisers sued in California federal court, in part claiming that Facebook knew about the problem long before it admitted and fixed it. Facebook countered the impact was minimal because it doesn’t bill advertisers based on watch-time; plaintiffs disagreed, saying it is a “common indirect barometer to guide ad-buying decisions.” Continue reading Facebook Agrees to $40 Million Fine for Incorrect Ad Metrics

Gaming company Activision Blizzard suspended an eSports player who, during a live broadcast, expressed his support for the pro-democracy protest movement in Hong Kong. Professional “Hearthstone” player Chung Ng Wai has been suspended for a year and forced to give up $10,000 in prize money. The move led to a significant backlash from gamers and politicians via social media and online forums. The public relations dilemma is similar to what played out this week following NBA commissioner Adam Silver’s support of free speech, which led to the decision by China’s state-run television not to broadcast two NBA games. Continue reading Blizzard Suspends Pro eSports Player for His Political Stance

PayPal just pulled out of Facebook’s cryptocurrency initiative Libra, introduced in June. At the time of release, Facebook partnered with 27 companies, including Mastercard, Uber and Visa, as well as PayPal. Libra is designed to be used internationally within Facebook’s own properties, such as Messenger and WhatsApp. Apple chief executive Tim Cook described Libra as a “blatant power grab,” saying that currencies should be the domain of countries and added that Apple had no plans to launch its own digital currency. Continue reading Facebook’s Libra Hit by PayPal Pullout, Apple Chief’s Roast

The European Court of Justice ruled that its national court could force Facebook to globally remove a post ruled to be illegal or defamatory. The ruling arose from a suit filed by Austrian politician Eva Glawischnig-Piesczek, who objected to online comments that she was a “lousy traitor,” “corrupt oaf” and member of a “fascist party.” An Austrian court ruled the comments were defamatory, and she demanded that Facebook remove the comments and equivalent ones, not just in Austria but worldwide. Continue reading EU Court Rules Facebook Can Be Forced to Delete Content

In March, Senator Elizabeth Warren debuted her plan to break up big tech companies, from Amazon to Facebook. Her campaign paid for a billboard in San Francisco with the message in capital letters. Now, almost seven months later, leaked audiotapes reveal what Facebook chief executive Mark Zuckerberg thinks about her plans. In the tapes, Zuckerberg tells employees that, “if she gets elected president, then I would bet that we will have a legal challenge, and I would bet that we will win the legal challenge.” Continue reading Audiotapes Reveal Zuckerberg’s Take on Big Tech Breakup

Facebook is slated to launch a News Tab as early as the end of October, but according to sources only a few of the publishers whose headlines appear there will get paid. The News Tab, which will appear on the toolbar at the bottom of the Facebook mobile app, will feature links for up to 200 publications, but sources say the social media giant never intended to pay all those news outlets. Sources note that it is similar to how Facebook built its Watch section, which includes videos it doesn’t pay for. Continue reading More Details Emerge About Facebook’s Upcoming News Tab

After Facebook vice president Nick Clegg said that the social media company would not fact-check politicians’ speech and allow them more latitude with using offensive speech, the company’s former head of content standards Dave Willner called the move “foolish, wrong, and a significant betrayal of the original democratizing ideals of Facebook.” He noted that hate speech is not acceptable from anyone. Facebook will also permit opinion pieces or satires found to be inaccurate by fact-checkers to remain online. Continue reading Facebook Pressured Over Fact-Checking and Hate Speech

BitTorrent introduced a public beta test of its Live Android app (also known as BLive), described as a live streaming app that offers social networking and instant messaging as well as virtual gifting via BTT and TRX, two cryptocurrencies operated by BitTorrent and sister company TRON. BitTorrent will take a cut of 70 percent from these gifts. The company explained that it is initially releasing BitTorrent Live with server-based architecture, but plans to replace it in the future with P2P-based live streaming. Continue reading BitTorrent Rolls Out Beta Test of Live Mobile Streaming App

Facebook announced plans to release three new ad units under the banner Advertising You Can Play With: polls, playable ads (both in the mobile News Feed), and, last, AR ads that will debut in beta in the fall. Playable ads, first shown at the ChinaJoy gaming conference in August 2018, allow users to install and try apps before buying them. AR ads have been in a test phase, with select advertisers, since Facebook revealed them at its F8 developer conference in 2018. All three products emphasize interactivity. Continue reading Facebook Unveils Three New Ad Units: Polls, Playable, AR

Last Friday, Facebook suspended 69,000 apps, stating that they had harvested users’ personal data. The investigation began in March 2018, after the Cambridge Analytica scandal, leading to the suspensions of those apps, associated with 400 developers. The Massachusetts attorney general Maura Healey investigated and found that 10,000 of the 69,000 apps were found to have “potentially misappropriated” personal data, often as a way to add new users. The Justice Department and the FBI are still investigating Cambridge Analytica. Continue reading Facebook Freezes 69,000 Apps for Collecting Personal Data