Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming with Social Media Influencers on the Rise

Twitter has inked a deal with Olympics rights holder NBCUniversal to show coverage of the Olympic Games in Tokyo next summer. While most of the Olympic coverage will still be exclusive to NBC’s TV networks and streaming platforms, Twitter will offer limited live event coverage, regular highlights and a daily 20-minute studio show produced from Tokyo by NBC. According to Twitter, some social platforms experience a drop in activity during major sporting events, while Twitter can commonly tout a double-digit jump in traffic as users actively tweet about what they are watching. Continue reading Twitter Signs a Deal with NBC For Live Olympic Coverage

In addition to fining Facebook $5 billion for violating a 2011 privacy settlement, the Federal Trade Commission ordered Facebook to create an independent privacy committee on its board and appoint compliance officers and an outside assessor to oversee how data is handled. Further, chief executive Mark Zuckerberg and other Facebook executives must submit to regular privacy audits. The FTC commissioners approved the measures in a 3-2 vote; the fine is the largest ever levied by the federal government against a tech company. Continue reading Facebook Agrees to Record FTC Fine, Extensive Oversight

The Securities and Exchange Commission fined Facebook $100 million to settle a case related to Cambridge Analytica, which in 2014-2015 collected Facebook data — including names, genders, locations, birthdays and “page likes” — of about 30 million Americans to create “personality scores” and ultimately use it for Donald Trump’s presidential election campaign. When Facebook discovered this misuse of data in 2015, it didn’t reveal what had happened for two years, during which time it presented the issue of data misuse as hypothetical. Continue reading SEC Fines Facebook $100 Million Over Misuse of User Data

The impact of social media and the Internet on today’s political arena is undeniable, but how will the emerging world of deep fakes, virtual influencers and augmented technologies tip the scales in 2020? During an AWE Nite LA meetup this week at the Phase Two co-working space in Los Angeles, the ETC’s Phil Lelyveld moderated a panel on the impact of emerging technologies on the 2020 presidential election. Panelists included machine learning expert Stanley Bishop, journalism professor Robert Hernandez, filmmaker and Artie founder Armando Kirwin, and bot creator Sally Slade. Continue reading AWE Nite LA: Immersive Technologies & the 2020 Election

In its push for more video content, Twitter is launching a new tool named LiveCut to replace its SnappyTV third-party live video-editing tool. LiveCut, two years in development and now integrated within content management platform Twitter Media Studio, is designed to help marketers and brands easily create video clips of live broadcasts, distribute them via Twitter, and monetize them through Twitter Amplify, the platform’s video ad product. SnappyTV, which Twitter acquired in 2014, will shut down December 31. Continue reading Twitter LiveCut Helps Publishers Create, Share Video Clips

Facebook’s Instagram began testing a new approach with users in Canada two months ago and this week expanded its efforts to include users in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The experiment removes emphasis on the “Like” feature to minimize the pressure to compete, while hopefully creating a more personal and enjoyable experience. Users are still able to see who liked other people’s posts or watched their videos, but there is no longer a running tally of the number of likes and views (however, users can still privately see the counts for their own posts). Continue reading Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Twitter’s desktop interface hadn’t been tweaked in seven years and its technology was woefully out of date. The company began working on a redesign of the site in 2017 and started beta-testing it in September 2018. After showing it to more users in January, Twitter finally released it widely this week. The new three-column design is faster, but other changes are subtle. According to Twitter senior director of product design Mike Kruzeniski, much of the design changes focus on “simplification.” Continue reading Twitter Releases Web Redesign That Highlights Community

The Federal Trade Commission fined Facebook about $5 billion for privacy violations, but the sum is considered a slap on the wrist since it neither hurt the company’s bottom line nor limited its ability to collect data. But, since 2016, 43+ countries have passed or introduced laws regulating social media and the spread of fake news, and U.S., European and Canadian regulators have initiated investigations and proposed regulations that will likely be much more draconian. Congress is considering a federal privacy law. Continue reading Facebook in Global Crosshairs for Privacy, Antitrust Issues

YouTube and Facebook are looking to compete with other social platforms by offering creators more direct monetization tools. At VidCon in Anaheim, YouTube chief product officer Neal Mohan revealed that the number of YouTube personalities earning five to six figures annually has jumped 40 percent year-over-year. YouTube’s new tools will help these YouTubers earn money directly from their followers. Ahead of VidCon, Facebook hosted its “Facebook Creator Day” in Malibu, during which it showcased monetization tools, including virtual stars that can be gifted to creators and a program that enables fans to pay creators for exclusive content. Continue reading YouTube, Facebook Lure Creators with Monetization Tools

Social networks, dating services, photo websites and surveillance cameras are just some of the sources of a growing number of databases compiling people’s faces. According to privacy advocates, Microsoft and Stanford University are among the many groups gathering images, with one such repository holding two million images. All these photos will be used to allow neural networks to build pattern recognition, in the quest to create cutting edge facial recognition platforms. Some companies have collected images for 10+ years. Continue reading Privacy Concerns Grow Over Facial Recognition Data Sets

President Trump convened a Social Media Summit without Facebook, Twitter, Alphabet or YouTube, which he has accused of stifling conservative voices. Instead, he invited supporters such as former White House advisor Sebastian Gorka, James O’Keefe from Project Veritas, and activist Ali Alexander. Speakers included Trump supporters Lynnette Hardaway and Rochelle Richardson, known as Diamond & Silk, who have a large Facebook following, House minority leader Kevin McCarthy (R-California) and Senator Josh Hawley (R-Missouri). Continue reading Social Media Summit Excludes Top Social Media Platforms

Although Amazon bypassed New York City for its second headquarters four months ago, the Big Apple has attracted numerous other high-tech companies that are renting office space and creating jobs. Google inked a deal to lease 1.3 million square feet in lower Manhattan, with plans to add 7,000 jobs over 10 years. Facebook is also in talks to lease one million square feet of office space on the far West Side. Now, actor Robert De Niro and his son are part of an investment team building a film and TV production studio in Queens. Continue reading Tech Expands its NYC Foothold, Investors Build Film Studio

Snapchat began streaming first-person ‘Creator Shows’ this week featuring celebrities and social influencers in the same vertical video approach of the platform’s collection of original series. Notable celebs such as Kevin Hart, Arnold Schwarzenegger and Serena Williams can now stream their short-form videos on Snapchat and monetize their efforts through an ad-revenue sharing model (specific terms have not been revealed, but sources note that Snap’s standard deal with media companies is typically a 50 percent split). Continue reading Snapchat Intros Celeb Creator Shows, Shares Ad Revenue

Almost a year ago, two of Twitter’s top executives decided that banning all speech considered “dehumanizing” would be a solution to making its site safer. This week Twitter unveiled its official guidelines of what constitutes dehumanizing speech — and they now solely focus on religious groups, representing a retreat from some of Twitter’s first unofficial rules. The company said the narrowing of its scope is due to unexpected obstacles in defining speech for its 350 million users who speak 43-plus languages. Continue reading Twitter Guidelines Narrow Scope of Dehumanizing Speech