Facebook, in preparation for a news section due to launch later this year, has offered news outlets as much as $3 million to license headlines and article previews. According to sources, Facebook has pitched Disney’s ABC News, Wall Street Journal parent Dow Jones, The Washington Post and Bloomberg, for deals that would last for three years. Google already offers AMP (Accelerated Mobile Pages) allowing articles to load quickly on smartphones, and Snapchat has revenue-sharing deals with publishers on its “Discover” tab. Continue reading Latest Facebook Pitch to Publishers Offers Licensing Fees

Facebook will launch a small-scale test in the U.S. over the coming weeks to sell video subscriptions directly to its users for BritBox from BBC Studios and ITV, Dropout by CollegeHumor, Motor Trend On Demand and Tastemade Plus. Facebook will initially test the waters with these four smaller services. While no major streaming video services are scheduled to be part of the test, Facebook has contacted networks such as HBO and Showtime about selling their OTT services on the social platform and has reportedly talked with Disney, Hulu and Netflix about offering their streaming services via a new TV chat device rumored to be launching this fall. Continue reading Facebook Plans to Test Selling VOD Subs Directly to Users

In a subtle swipe against Netflix’s algorithm-based TV/movie recommendations, HBO unveiled “Recommended by Humans,” a new marketing site featuring 36 video and 150 Twitter recommendations from HBO fans enthusing over new series “Chernobyl,” “Game of Thrones” and “Succession,” as well as older shows such as “Sex and the City,” “The Sopranos,” “The Wire” and “Curb Your Enthusiasm.” HBO put out a call for viewers willing to go on camera to recommend their favorite shows. “The best recommendations come from real people,” said HBO. Continue reading New HBO Campaign Offers Recommendations by Humans

Facebook is adding its name to Instagram and WhatsApp as part of a decision to unify its apps by branding them with the parent company’s name. The Facebook moniker will be visible on marketing and within the apps. Some Facebook employees purportedly oppose the move. The rebranding will bring the two popular apps in line with the naming conventions of Oculus, Portal and Workplace. The move to rebrand the two apps was first discovered in March, but at the time Facebook said it was just “testing the change” on a handful of users. Continue reading Some Execs Oppose Rebranding of Popular Facebook Apps

The Federal Trade Commission is investigating whether Facebook and its chief executive Mark Zuckerberg purchased startups to forestall the competition they might pose. Sources said that the FTC is already reaching out to the founders of some of these startups. S&P Global estimates that Facebook has purchased about 90 companies over the past 15 years. Facebook isn’t alone in this behavior. A U.K. antitrust panel reported that the top five tech companies have acquired more than 400 companies over the last decade. Continue reading FTC Looks into Facebook Purchases of Promising Startups

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming with Social Media Influencers on the Rise

Twitter has inked a deal with Olympics rights holder NBCUniversal to show coverage of the Olympic Games in Tokyo next summer. While most of the Olympic coverage will still be exclusive to NBC’s TV networks and streaming platforms, Twitter will offer limited live event coverage, regular highlights and a daily 20-minute studio show produced from Tokyo by NBC. According to Twitter, some social platforms experience a drop in activity during major sporting events, while Twitter can commonly tout a double-digit jump in traffic as users actively tweet about what they are watching. Continue reading Twitter Signs a Deal with NBC For Live Olympic Coverage

In addition to fining Facebook $5 billion for violating a 2011 privacy settlement, the Federal Trade Commission ordered Facebook to create an independent privacy committee on its board and appoint compliance officers and an outside assessor to oversee how data is handled. Further, chief executive Mark Zuckerberg and other Facebook executives must submit to regular privacy audits. The FTC commissioners approved the measures in a 3-2 vote; the fine is the largest ever levied by the federal government against a tech company. Continue reading Facebook Agrees to Record FTC Fine, Extensive Oversight

The Securities and Exchange Commission fined Facebook $100 million to settle a case related to Cambridge Analytica, which in 2014-2015 collected Facebook data — including names, genders, locations, birthdays and “page likes” — of about 30 million Americans to create “personality scores” and ultimately use it for Donald Trump’s presidential election campaign. When Facebook discovered this misuse of data in 2015, it didn’t reveal what had happened for two years, during which time it presented the issue of data misuse as hypothetical. Continue reading SEC Fines Facebook $100 Million Over Misuse of User Data

The impact of social media and the Internet on today’s political arena is undeniable, but how will the emerging world of deep fakes, virtual influencers and augmented technologies tip the scales in 2020? During an AWE Nite LA meetup this week at the Phase Two co-working space in Los Angeles, the ETC’s Phil Lelyveld moderated a panel on the impact of emerging technologies on the 2020 presidential election. Panelists included machine learning expert Stanley Bishop, journalism professor Robert Hernandez, filmmaker and Artie founder Armando Kirwin, and bot creator Sally Slade. Continue reading AWE Nite LA: Immersive Technologies & the 2020 Election

In its push for more video content, Twitter is launching a new tool named LiveCut to replace its SnappyTV third-party live video-editing tool. LiveCut, two years in development and now integrated within content management platform Twitter Media Studio, is designed to help marketers and brands easily create video clips of live broadcasts, distribute them via Twitter, and monetize them through Twitter Amplify, the platform’s video ad product. SnappyTV, which Twitter acquired in 2014, will shut down December 31. Continue reading Twitter LiveCut Helps Publishers Create, Share Video Clips

Facebook’s Instagram began testing a new approach with users in Canada two months ago and this week expanded its efforts to include users in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The experiment removes emphasis on the “Like” feature to minimize the pressure to compete, while hopefully creating a more personal and enjoyable experience. Users are still able to see who liked other people’s posts or watched their videos, but there is no longer a running tally of the number of likes and views (however, users can still privately see the counts for their own posts). Continue reading Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Twitter’s desktop interface hadn’t been tweaked in seven years and its technology was woefully out of date. The company began working on a redesign of the site in 2017 and started beta-testing it in September 2018. After showing it to more users in January, Twitter finally released it widely this week. The new three-column design is faster, but other changes are subtle. According to Twitter senior director of product design Mike Kruzeniski, much of the design changes focus on “simplification.” Continue reading Twitter Releases Web Redesign That Highlights Community

The Federal Trade Commission fined Facebook about $5 billion for privacy violations, but the sum is considered a slap on the wrist since it neither hurt the company’s bottom line nor limited its ability to collect data. But, since 2016, 43+ countries have passed or introduced laws regulating social media and the spread of fake news, and U.S., European and Canadian regulators have initiated investigations and proposed regulations that will likely be much more draconian. Congress is considering a federal privacy law. Continue reading Facebook in Global Crosshairs for Privacy, Antitrust Issues

YouTube and Facebook are looking to compete with other social platforms by offering creators more direct monetization tools. At VidCon in Anaheim, YouTube chief product officer Neal Mohan revealed that the number of YouTube personalities earning five to six figures annually has jumped 40 percent year-over-year. YouTube’s new tools will help these YouTubers earn money directly from their followers. Ahead of VidCon, Facebook hosted its “Facebook Creator Day” in Malibu, during which it showcased monetization tools, including virtual stars that can be gifted to creators and a program that enables fans to pay creators for exclusive content. Continue reading YouTube, Facebook Lure Creators with Monetization Tools