At Facebook’s F8 conference, chief executive Mark Zuckerberg unveiled the company’s new “Clear History” tool that gives users the ability to clear their browsing history on the social media platform. The tool is still under construction — Zuckerberg said it will take a few months to build — so there were no further details about its user interface, but Facebook said that, in addition to clearing browsing history, users will also “be able to turn off having this information stored with your account.” Continue reading Facebook Aims to Balance New Services with Protecting Data

In the wake of the Facebook privacy scandal, London-based data consulting firm Cambridge Analytica and parent company SCL Elections announced yesterday that they will be shutting down and filing for bankruptcy. Cambridge Analytica, which is accused of mining the data of up to 87 million Facebook users without their consent, has defended its actions while blaming the media for damaging its reputation and driving away clients. The company said it was “vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas.” Continue reading Cambridge Analytica to Cease Operations, File for Bankruptcy

Snapchat fans have loudly complained about the company’s redesign of its app, with more than 1.25 million people signing a Change.org petition and Kylie Jenner tweeting that the changes were “sad.” Parent company Snap announced that it would redesign the redesign (at least part of it), in response to the complaints and slowed business. The company reported a 54 percent revenue increase to $231 million and a rise in daily users to 191 million, both below analyst expectations, causing stock to fall more than 15 percent. Continue reading In Response to User Outcry, Snap Retreats on Chat Redesign

Google reports that AI-powered machines, not humans, detected about 80 percent of the 8.28 million videos taken off of YouTube in Q4 2017. This revelation underscores the importance of AI-enabled computers in removing unwanted content — and just how aggressively YouTube is pursuing their removal. At Stanford University’s Global Digital Policy Incubator, executive director Eileen Donahoe noted that balancing free speech with the removal of undesirable videos will be YouTube’s major challenge going forward. Continue reading YouTube, Facebook Use AI Tools to Curb Unwanted Content

Facebook founder Mark Zuckerberg’s testimony in front of Congress made it clear that U.S. legislators are concerned about the power wielded by big technology companies, and believe that such companies may need to be reined in with regulations. Now, according to a survey from market research firm HarrisX, we learn that about 53 percent of Americans think the federal government should regulate big technology companies — even though only 31 percent believe the government is capable of doing so. Continue reading Consumers Support the Regulation of Technology Companies

Pioneering online photo-sharing community Flickr, created in 2004 and sold to Yahoo in 2005, has now been sold again. As first reported by USA Today, Verizon’s Oath, Flickr’s owner since 2017, just sold the company to SmugMug, a Silicon Valley photo-sharing and image-hosting service. Chief executive Don MacAskill, who founded the company with Chris MacAskill in 2002, has vowed to “move heaven and earth to thrill … photographers everywhere.” Flickr reportedly has more than 100 million unique users. Continue reading SmugMug Acquires Photo Service Flickr From Verizon’s Oath

At F8 2018 on May 1, Facebook plans to reveal more details of a new playable ad format that it just started testing with a few game developers. The ad allows players to preview a game before installing it, with the goal of driving more “high-intent” installs. Later this year, Facebook plans to roll out the new ad format across its News Feed, and to all advertisers. Facebook is also testing Premiere, which lets content creators debut pre-recorded videos, with real-time chats, as Facebook Live moments. Continue reading Facebook Is Testing Playable Ad Format With Game Previews

As part of the company’s recent push to develop new hardware, Facebook is reportedly working toward designing its own custom chips to be used in its consumer devices, data centers and AI software. The social media giant is currently developing devices such as smart speakers and VR headsets, and building its own chips could provide more control over design and development of these projects. Facebook’s strategy follows similar approaches by other tech giants, including Google and Apple. Continue reading Facebook Said to Be in Early Stages of Developing Own Chips

The recently developed Playa Vista neighborhood on Los Angeles’ Westside near Marina del Rey is now home to numerous technology companies including Electronic Arts, Facebook, IMAX, Microsoft, Yahoo and YouTube. In fall 2018, Alphabet’s Google will move into a 319,000-square foot office space, adjacent to 12 acres of land the company bought in 2014. Playa Vista is also adjacent to the 600-acre Ballona Wetlands, home to hundreds of bird species, and against the Westchester Bluffs. Currently 5,000 to 6,000 people work there. Continue reading Southern California’s Silicon Beach Expanding into Playa Vista

Testifying before Congress, Facebook chief executive Mark Zuckerberg listed all the ways his company has erred, from fake news to hate speech and data privacy — and then apologized for not taking “a broad enough view of our responsibility.” He isn’t the only Silicon Valley leader to take stock of the state of the Internet and worry about its future. Facebook’s first president, Sean Parker, has warned about what social media is “doing to our children’s brains,” calling it a “dangerous form of psychological manipulation.” Continue reading Silicon Valley Pioneers Question Today’s Dysfunctional Internet

In a keynote address at NAB in Las Vegas, ETC data & analytics project director Yves Bergquist described how the changing economics of media audiences require new measurement methods and metrics. For the first time, he said, the media and entertainment industry can leverage behavioral psychology, computational neuroscience and machine learning to understand the deep cognitive relationship between audiences and content. He pointed to director Alfred Hitchcock’s prescient statement that, “Creation is based on an exact science of audience reactions.” Continue reading NAB 2018: ETC Keynote on the Audience Genomics Revolution

Fabric Media chief executive/founder Jason Damata led a discussion at NAB with two experts in the field of social media intelligence. Dr. Indraneel Mukherjee founded LiftIgniter, which is “a machine learning personalization, recommendation and discovery engine” for websites and apps to have one-on-one conversations with users. Dr. John Kelly is chief executive at Graphika, which turns “network relationships into dynamic maps of social influence, enabling precision targeting and action to drive business results.” Continue reading NAB 2018: Analytics Scientists Look at Social Media and Bots

Adobe recently released its “2018 State of Digital Advertising” report, which indicates that 74 percent of marketers believe they are now serving consumers relevant ads. However, only 8 percent of today’s consumers agree that digital ads delivered to them are “always relevant,” and 27 percent find the online ads “often relevant.” Meanwhile, the report also suggests that new customers are three times as likely as existing customers to be driven by social media to visit a retailer. Adobe found that connected TV sites, on-demand streaming, and mobile retail are areas experiencing significant growth. Continue reading Adobe Experience Cloud Collects Data for Digital Ad Analysis

Call them Gen Z, or Plurals or Centennials. But whatever you do, don’t call these 14- to 19-year-olds millennials. During one of NAB’s Future of Cinema sessions, ETC Immersive Media Initiative lead Phil Lelyveld described Gen Z and what makes them distinct from the much more familiar millennials. For starters, he said, they spend only 13.2 hours a week watching TV, the lowest number of any preceding generation. Lelyveld also noted that the exact definition, by age, of Gen Z is undetermined, but behaviors are clear. Continue reading NAB 2018: Distinct Traits of Gen Z, The YouTube Generation

At NAB in Las Vegas, Pew Research Center research associate Mike Barthel looked at “tradition in transition,” or how television news is faring in an increasingly online digital environment. He pointed to a 2012 Pew Research article that predicted that, “in a changing news landscape, even television is vulnerable.” Yet, surprisingly, six years later, more people still get their news from local TV rather than the web. The gap continues to close, however, from 19 points in 2016 to a mere seven-point gap in 2017. Continue reading NAB 2018: Pew Examines Gap Between TV and Online News