After losing the Thursday Night Football deal to Amazon this time around, Twitter announced it now has plans to stream year-round football programming. Through a new multi-year agreement, Twitter will stream official NFL video and related content all year, in addition to a live half-hour digital show to air five nights a week during the season. The new show, hosted by talent from the NFL Network, will feature news, highlights, projections, rankings and more. Live pre-game content will offer fans behind-the-scenes access including warm-ups and interviews via Periscope. Continue reading Twitter Signs Deal for Streaming NFL-Related Video Content

Facebook just disclosed the meaning of the rocket ship icon next to the News Feed tab. According to the company’s News Feed head Adam Mosseri, the rocket ship is an experiment that connects a small number of users with people and pages they do not like or follow. At Variety’s Entertainment and Technology Summit, Mosseri said that the point is to expose people to stories they are interested in from sources they are not following. Facebook curates the information based on an algorithm that figures out a user’s interests. Continue reading Facebook’s Rocket Icon Revealed as News Feed Experiment

Facebook plans to debut two-dozen TV-like programs in mid-June. A few shows will be big-budget longer shows that cleave most closely to TV content; the rest will be lower-budget shows of five to 10 minutes that will refresh every 24 hours. According to sources, the social media company has already greenlit several shows. With scripted, high-quality programs, Facebook hopes to garner younger viewers. The move also puts it in competition with Amazon, YouTube and Snap among other platforms hoping to attract advertising dollars. Continue reading Facebook Likely to Launch Its TV-Like Programs in Mid-June

Twitch, the live streaming video and gaming site purchased by Amazon for $1 billion almost three years ago, is thinking about streaming original programming, says its chief operating officer Kevin Lin. But unlike all other new platforms streaming original content, Twitch is looking for its users to have input on the programs as they are written and produced. Twitch already lets its users comment on the videos in real time and Lin believes these comments can help guide a scripted show as it evolves from episode one onward. Continue reading Amazon’s Twitch Weighs Original Programs With Interactivity

Facebook reports that its Q1 profit leaped 76 percent to $3.06 billion, putting to rest concerns that video-ad performance or graphic content stymied growth. Alphabet enjoyed 29 percent growth in net profit in the same quarter, apparently undamaged by brands finding their content advertised against objectionable YouTube videos. The two tech titans currently account for 99 percent of the online ad industry’s revenue growth, says Pivotal Research, even as marketers express growing concern over fake news and live video issues. Meanwhile, Facebook continues to push new video content. Continue reading Facebook Benefits From Expanded Video Content, Digital Ads

To help advertisers better target millennial and Gen-Z audiences, The Walt Disney Company debuted the Disney Digital Network, a conglomeration of more than 300 social media channels and a wide range of content. Disney says the new Digital Network reaches an audience of more than one billion. The content includes everything from classic Disney characters to the new material emerging from Maker Studios. Disney Co/Op, an in-house branded content service, puts advertisers together with Disney digital creators for customized campaigns. Continue reading New Disney Digital Network Connects Advertisers, Millennials

The ETC@USC has produced a 10-minute highlights reel edited from a one-hour discussion with a panel of eight USC students that took place at the ETC’s April 6th All Members Meeting. The panel of undergraduates included students studying business, the arts, journalism and technology. The students discussed what motivates them to go to a movie theater, the role of big screen TVs in their lives, what they think of VR and AR, what they would buy if they were given $3,000 to spend on entertainment, and a number of other interesting topics. Visit the ETC website or YouTube channel to access the video.

Continue reading Students Discuss Their Media Habits at ETC Member Meeting

As part of its plan to stream video 24/7 in its apps and on the desktop, Twitter inked deals with BuzzFeed, Vox Media, MLB Advanced Media and Live Nation to produce or provide live-streaming content. The company has already produced more than 800 hours in Q1 2017. It did lose one video outlet: NFL Thursday Night Football games, which Twitter streamed last season but lost to Amazon this season. Among the new content, BuzzFeed will produce a news/current events program, to be streamed live on Twitter every morning. Continue reading Twitter Creates More Partnerships in Push for Live Streaming

Leading Internet platforms have announced separate plans to combat fake news, hoaxes and the spread of misinformation. A security team at Facebook acknowledged the social media giant was used as a platform for misinformation during the 2016 U.S. presidential election, and has debuted new measures to mitigate the threat. Google is tweaking its search engine to prevent fake news and hoaxes from appearing in its top results. Wikipedia founder Jimmy Wales has his own plan to counter the spread of fake news via a new website. Continue reading Facebook, Google, Wikipedia Take Steps to Fight Fake News

At last week’s NAB show in Las Vegas, numerous manufacturers offered tools related to streaming on various OTT platforms and social media. Telestream, which has provided file-based video transcoding and high-quality media exchange over IP networks since the late 1990s, has doubled down on such products for broadcasters. Although broadcasters have availed themselves of Telestream tools for some time, the upcoming ATSC 3.0 TV standard adds urgency to broadcasters’ need to adapt to the technologies behind IP networks and OTT platforms. Continue reading NAB 2017: Telestream Offers OTT Solutions for Broadcasters

At ETC’s conference on machine learning/AI at NAB, director of data and analytics Yves Bergquist talked about the work ETC@USC is doing to understand AI, storygraphics and audience intelligence. At the heart of the question, he said, is why we like or don’t like a movie or TV show. Getting an audience member to describe why she liked her favorite movie, he responded that the people who made that movie don’t know why she liked it. “Not because they’re stupid, but because it is a very complex, multi-faceted question,” he said. Continue reading NAB 2017: ETC Charts Path From Big Data to Big Knowledge

In his first appearance at NAB, FCC chair Ajit Pai got a warm welcome from broadcasters who liked what they heard. Pai promised to promote ATSC 3.0, also known as “next gen TV,” prune out regulations that are out-of-date or present obstacles to broadcasters, and tweak others. “Inertia is a powerful force in government,” declared Pai, who said he was “fundamentally optimistic” about broadcasting’s future. “There are close to 1,000 pages of broadcast rules, many of them decades old, and I’m trying to change that.” Continue reading NAB 2017: FCC Chair Ajit Pai Vows to Trim Dated Regulations

Headed by camera expert Brian Cabral, a team of Facebook engineers unveiled plans for two new orb-shaped cameras to capture 360-degree video. With an eye towards image fidelity, one of the cameras features 24 lenses and the other, less expensive one boasts six. Both feature six axes or “degrees of freedom,” meaning they have a great range of motion for capturing a more complete image. With the new cameras, Facebook aims to outfit professional filmmakers with the ability to capture 2D and 3D 360-degree video. Continue reading Facebook Advances its Plans for New Virtual Reality Cameras

MasterCard just added its digital wallet MasterPass to Facebook Messenger, which will let consumers easily place online orders on the service. MasterPass is already available with FreshDirect and Subway, but is in its early stages of rollout. In related news, PayPal Holdings, which last year said would unveil its payment services on Facebook Messenger, will now unveil it on Alphabet’s Android Pay. Visa and MasterCard are also focused on expanding the consumer and merchant use of their digital wallets. Continue reading MasterCard Introduces Digital Wallet to Facebook Messenger

For friends who want to share and watch YouTube or Twitch videos together, a new Apple iMessage app, called Let’s Watch It!, is the answer. Group chat in the iMessage App Store has proven to be a hit, with video chat app Fam raising $1.8 million and plans to expand to game-playing, interactive live masks, filters and watching videos with friends. But Let’s Watch It!, which debuted in March, may be beating Fam at its game, adding support for turning on the front-facing camera and microphone, making it even more social. Continue reading Friends Can Share, Watch Videos Together via iMessage App