The Binge TV Model and Its Impact on Advertising and Search

The metrics that define binge viewing of television are astounding. According to Deloitte Consulting’s U.S. media & entertainment leader Kevin Westcott, 70 percent of the population binge-views TV, watching an average of five episodes at a time of any given series. At a Digital Hollywood session at CES 2017, Westcott quizzed industry leaders on how binge viewing has impacted advertising, viewers and content creators. Also highlighted was the need for a new kind of EPG (electronic programming guide) to enable search and discovery in a binge TV environment. Continue reading The Binge TV Model and Its Impact on Advertising and Search

Snap Preps for IPO Roadshow, Touting Spiegel as a Visionary

This year Snap Inc. will go on a roadshow to market its expected IPO, and founder Evan Spiegel is expected to play an out-sized role, with the company’s IPO bankers and executives depicting him as a Steve Jobs-like visionary for millennial products. The goal is to portray Snap as a company that will become a media/content behemoth that can meet and exceed its hoped-for $20 billion to $25 billion IPO valuation, in a class with Apple and Facebook, rather than Twitter, which has deflated since its 2013 IPO. Continue reading Snap Preps for IPO Roadshow, Touting Spiegel as a Visionary

Zuckerberg Says Facebook ‘Not a Traditional Media Company’

Using Facebook Live for a year-end video chat, Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg discussed fake news and the company’s identity. Although Zuckerberg has steadfastly held that Facebook is not a media company, he changed the message just a bit: “Facebook is a new kind of platform,” he clarified. “It’s not a traditional technology company, it’s not a traditional media company. You know, we build technology and we feel responsible for how it’s used.” Continue reading Zuckerberg Says Facebook ‘Not a Traditional Media Company’

Twitter Scores Another Live Event: Golden Globes Red Carpet

Twitter is collaborating with the Hollywood Foreign Press to live-stream the Golden Globes’ red carpet pre-show event and source questions from fans’ tweets. “The HFPA Presents: Globes Red Carpet Live” will be live-streamed on Jan. 8 from 6:00 to 8:00 pm ET, and will include exclusive interviews with celebrities and other “celebrity content” from Twitter in addition to the live video feed. The interview hosts, who have not yet been determined, will ask celebrities some questions chosen from among those posted by Twitter users. Continue reading Twitter Scores Another Live Event: Golden Globes Red Carpet

Disney-ABC to Produce Short Form Video Series for Snapchat

Disney-ABC Television Group has signed an agreement with Snapchat to produce several original shows for the social media platform. The first production will be “Watch Party: The Bachelor,” an aftershow for ABC’s “The Bachelor” that will debut Jan. 3, the day after the premiere of that reality dating show’s 21st season. The original episodes will run three to five minutes each and be available for 24 hours on Snapchat, appearing in the Discover section. The season finale will be produced as a Snapchat Live Story. Continue reading Disney-ABC to Produce Short Form Video Series for Snapchat

Twitter Debuts Live Video From Mobile Apps, Pares Down Vine

With tighter integration between Twitter and Periscope, updated iOS and Android Twitter apps now feature a “LIVE” button on the screen that activates the camera and starts live video. Since Twitter acquired Periscope early last year, it enabled Periscope broadcasts within the Twitter stream, introduced a way to alert a Twitter user when someone you followed began live streaming, and debuted high-end tools for streaming to Twitter from professional cameras and VR headsets. The company is also introducing a pared down version of its previously shuttered Vine. Continue reading Twitter Debuts Live Video From Mobile Apps, Pares Down Vine

Facebook Debuts Live Audio with HarperCollins, BBC, Others

Facebook’s Live Audio, a complement to its Facebook Live video streaming, launched with a handful of publishers and authors testing out the ability to deliver news radio, podcasts and other audio-based services. BBC World Service, British talk radio LBC, publisher HarperCollins, and authors Adam Grant and Britt Bennett are the first to use the service, followed next year, says Facebook, by more “publishers and people.” Broadcasters have a limit of four hours, which will allow a wide range of content. Continue reading Facebook Debuts Live Audio with HarperCollins, BBC, Others

CES 2017: An Argument for Opacity in Our Next Technologies

As noted by Bolter and Grusin in their seminal work Remediation: Understanding New Media, there is a trend towards transparency of the supports that underlie media content. For example, consider the current obsession with grinding down smartphone bezels so that all that remains is a gleaming, five-inch window into the world of “Angry Birds.” Or, look to the excitement of panel manufacturers who boast of new color spaces, dynamic ranges, and resolutions. Virtual reality presents the possible apotheosis of this kind of mediation: a technology where content has no borders, instead utilizing the totality of one’s senses, the net cast by its content so wide that the machinery which deploys it becomes eclipsed. Continue reading CES 2017: An Argument for Opacity in Our Next Technologies

Snapchat’s Strategy Behind Rebuffing Influencers, Celebrities

Many social networks have thrived on creating relationships with celebrities and influencers, but Snapchat prefers to treat them like ordinary users — so much so that its terms of service prohibit users from getting paid to post. The aim is to provide users a more authentic, less product-promoting experience. It’s also Snapchat’s strategy for differentiating its platform, thus better attracting advertisers that prefer the credibility of an “authentic experience” to influencer endorsements of products. Continue reading Snapchat’s Strategy Behind Rebuffing Influencers, Celebrities

Facebook Amps Up Visuals with Group Video Chat and Masks

After adding a new camera to its messaging app Messenger, Facebook is now enabling group video chatting, with support for up to six different users at the same time. The move fits in with Facebook’s strategy of emphasizing videos and photos, and chief executive Mark Zuckerberg’s statement on the company’s November earnings call that, “soon, we believe a camera will be the main way we share.” That may be good for Messenger users, but a challenge to several video-messaging apps just receiving venture capital infusions. Continue reading Facebook Amps Up Visuals with Group Video Chat and Masks

Oculus and Facebook Aim to Make Virtual Reality More Social

Oculus debuted Parties and Rooms for the Samsung Gear VR mobile headset, a significant move in making virtual reality more social. Parties allows a multi-person conversation to take place on top of whatever else the individuals are doing in VR, and Rooms is a digital lounge where up to four people can gather to watch videos, play simple games or just relax. Facebook also just launched its “Coordinated App Launch API,” which will enable those friends hanging out in Rooms to launch a developer’s multiplayer game. Continue reading Oculus and Facebook Aim to Make Virtual Reality More Social

Facebook Takes Multiple Steps in Effort to Combat Fake News

After accepting some responsibility for the fake news plaguing Facebook, chief executive Mark Zuckerberg has begun to institute steps to get rid of the worst offenders. Facebook has identified sites that consistently peddle fake news and will demote their posts from news feeds. Fact-checking will be outsourced to groups affiliated with the Poynter Institute, including ABC News, Associated Press, Snopes, PolitiFact and FactCheck.org. Facebook users will also find it easier to flag stories they believe to be fake. Continue reading Facebook Takes Multiple Steps in Effort to Combat Fake News

Facebook Pursues Funding, Licensing Original Video Content

Facebook plans to fund original productions and license original video content from media companies and digital celebrities for its platform. To be led by Facebook head of global strategy Ricky Van Veen, the new initiative is still in its nascent stages; a spokesperson only says the company is reaching out to many potential partners. Chief executive Mark Zuckerberg has steadfastly insisted Facebook is not a media company, but given this decisive move towards content, that will be a difficult position to maintain. Continue reading Facebook Pursues Funding, Licensing Original Video Content

CES Will Showcase Differential Privacy for Autonomous Living

At CES 2017, Honda’s theme will be a “cooperative mobility ecosystem,” a confluence of last year’s two showstoppers: autonomous driving and the rise of artificial intelligence. These arenas could foster mass adoption of differential privacy. Data aggregation is critical to the success of autonomous driving, and the AI-centric, newly coined notion of autonomous living, but this collection requires user buy-in. With nearly half of all Internet users expressing that privacy and security concerns are limiting their use of the Internet, new means of protecting user data will be a key theme throughout CES. Continue reading CES Will Showcase Differential Privacy for Autonomous Living

Early Corporate Trials with Augmented Reality Prove its Value

Augmented reality has found a spot on the factory floor of AGCO Corp., a company that manufactures agricultural equipment in Jackson, Minnesota. Workers wear Google Glasses that display diagrams and instructions as an aid in conducting quality checks on tractors and chemical sprayers. The result is so successful that the Duluth, Georgia-based company plans to expand the program next year, using 3D computer-generated imagery to help workers weld 30-foot booms to chemical sprayers. Continue reading Early Corporate Trials with Augmented Reality Prove its Value