Facebook just announced that its PC gaming platform, Gameroom (formerly dubbed Facebook Games Arcade), is now open for all developers. The app is also available to users, for Windows 7 and up. Developers using the upcoming Unity 5.6 game engine will be able to export their games directly to the Gameroom platform. The new platform most closely resembles Valve’s Steam, which boasts 125 million active users. But Facebook is counting on its 1.71 billion monthly active users to intrigue developers and gamers alike. Continue reading Facebook Opens Gameroom to Unity Developers, PC Gamers

After acquiring the face-tracking and 3D face replacement company MSQRD, Facebook integrated its augmented reality selfie lenses, dubbed Masks, starting with a Halloween skeleton, witch and pumpkin. Users in the U.S., U.K. and New Zealand, and public figures, will be able to use the iOS version of Masks on Facebook Mentions. The company says it will rollout masks to Android and other countries in coming months. Facebook also demonstrated stylized filters, which will be a real-time processing option for Live Video. Continue reading Facebook Shows Off AR Masks, Stylized Filters for Live Video

Despite announcing a better-than-expected Q3 earnings report with revenue of $616 million, up 8 percent year-over-year, Twitter confirmed that it plans to lay off 9 percent of its employees, reports Recode. In a blog post that surprised many, the company also announced that it would discontinue its Vine mobile app for sharing short videos. (The website will remain online so fans can watch the Vines already created.) Vine has recently experienced a mass exodus as influencers have transitioned to Snapchat, Facebook and YouTube. Meanwhile, rumors continue to circulate that Twitter could be up for sale sometime soon. Continue reading Twitter Struggles with Financial Stability, Shutters Vine Videos

On the heels of NBA Digital’s announcement that it would stream one live game optimized for VR per week, on Tuesday, the NBA will introduce another feature: “Mobile View,” which offers a tighter zoom on the action for better viewing on phones and tablets. Games will be shot with different cameras to enable Mobile View, which will be available to subscribers of NBA League Pass, Team Pass, and even those who stream single games. Mobile View will be in preview for a week during League Pass’ trial period. Continue reading For NBA Digital, the Television Set is Now the Second Screen

To encourage users to publish videos on Facebook Live, Facebook is developing new filters, currently in prototype, that will help users create compelling looks for video. Video’s importance to Facebook — and, indeed, all social media platforms — is growing, expected to account for 71 percent of all Facebook mobile traffic by 2021. With the new filters, videos look as if Monet or Rembrandt painted them. The company reiterated it’s “not a media company” even as it grapples with issues that news organizations face. Continue reading Facebook Develops Video Filters, Retools Publishing Policies

Facebook is now promoting Live — via advertising campaigns in the U.S. and U.K. on TV, Internet, billboards, and buses — as an ideal way for the ordinary user to show off a talent or express an opinion. Currently, Live streams, which have grown four-fold since May, have come from all seven continents and even outer space, and boasted three-times longer view times and ten-times the number of comments as ordinary videos. With increased Live content, Facebook competes with YouTube Live and Periscope. Meanwhile, Instagram is also getting into the game. Continue reading Facebook Makes Live Video Push, Instagram Also Goes Live

Facebook is debuting Live video scheduling, scheduled broadcast sharing, and pre-broadcast lobbies to verified Pages, with the goal of expanding these features to all Pages in the next weeks and eventually to developers of third-party Live API tools. With this new move, creators will be able to create a link a week in advance, which should spur bigger audiences for Live streams. Elsewhere, Facebook is introducing a new feature on Messenger that suggests “conversation topics” for friends. Continue reading Facebook Debuts Live Video Scheduling, Conversation Topics

Facebook has a strategy to become more useful in everyday life, combining and improving on the services similar to those from Yelp, Foursquare and others. The added value, says Facebook, would be its network of social connections and businesses. That idea is behind the updates the company is now unveiling, which will allow users to order food from a restaurant’s Facebook page or make an appointment at the beauty salon. Retailers must use third-party services such as Delivery.com, Slice, HomeAdvisory or MyTime for it to work. Continue reading Facebook Integrates Social and Utilitarian with New Features

Snapchat just changed how it compensates the companies that supply content for its Discover section. Rather than share ad revenue, Snapchat plans to pay content partners a flat licensing fee — similar to what traditional TV networks do. When Discover launched in 2015, Snapchat shared ad revenue, with the terms varying depending on the specifics of the partnership and sales team. The new plan is a win-win: Snapchat will fully control its ad inventory and publishers will have a guaranteed and reliable compensation for content. Continue reading Snapchat Swaps Shared Ad Dollars with New Licensing Deals

Facebook is sharing more technology, announcing that the Open Compute Project (OCP) — formed by the Silicon Valley company — has accepted its contribution of the Wedge 100 top-of-rack Ethernet switch that transmits data at 100 gigabits per second (Gbps). The company has already utilized many such switches in production inside its data centers, and the announcement signals that Facebook is committed to sharing the infrastructure that lets it handle large-scale data-heavy applications at an economic price point. Continue reading Facebook Adds Its Ethernet Switch to Open Compute Project

Salesforce has been rumored for some time to be contemplating the purchase of Twitter. But now, Salesforce — like Google and Disney before it — has decided not to buy the digital platform, leading to a 5 percent drop in the value of the company’s stock. With Salesforce no longer interested, some have reported Twitter’s “suitor pool has apparently winnowed to zero.” Now, some believe that Japan’s SoftBank — which has previously expressed interest — could be next in line to make an offer to the social media platform. Continue reading Salesforce Passes on Twitter, SoftBank Could Be Next in Line

To expand its social media presence, Discovery Communications invested $100 million in Group Nine Media, a new holding company composed of NowThis, The DoDo, Thrillist, Discovery’s digital network Seeker and digital production company SourceFed Studios. In two years, Discovery will be able to buy a controlling stake in Group Nine. German media company Axel Springer will continue to be the second-largest shareholder. NowThis, The DoDo and Thrillist are said to be valued at $400 million, for a total deal value of $550 million. Continue reading Discovery Invests $100 Million in Digital Content Conglomerate

Twitter is unveiling Periscope Producer, a new feature that gives video creators a URL that they can stream to from professional gear, including cameras, editing systems, satellite trucks, VR headsets, drones, games, desktop streaming software and, eventually, 360 cameras. With its new capabilities, Periscope Producer, currently an iOS app, directly competes with Facebook’s Live API, which newsrooms, Web celebrities and others have been using to livestream content to mobile and Internet audiences. Continue reading Twitter Rolls Out Periscope Producer, Takes On Facebook Live

During a keynote address at Pubcon in Las Vegas last week, Google’s Gary Illyes explained that the company is planning to create a separate mobile index soon that will serve as the primary index the engine uses for responding to search queries. There will also be a separate, less up-to-date desktop index maintained. The plan was first announced at last year’s SMX East. “It’s unclear exactly how the mobile index will work,” reports Search Engine Land. “For example, since the mobile index is the ‘primary’ index, will it really not be used for any desktop queries? Will it only contain ‘mobile-friendly’ content? How out-of-date will the desktop index be?” Continue reading Google to Divide its Index, Enabling Improved Mobile Searches

WebVR development, VR content, 3D audio, user interfaces, codecs, file formats and standardization will be among the many topics addressed at this week’s W3C Workshop on Web & Virtual Reality (October 19-20) in San Jose, California. The goal “will be to establish the overall roadmap to standardization to make the Web a robust platform for Virtual Reality,” explains organizer Dominique Hazaël-Massieux. Through presentations and breakout sessions, the workshop plans “to bring together practitioners of Web and Virtual Reality technologies to make the Open Web Platform a better delivery mechanism for VR experiences,” notes the event page. Continue reading W3C to Host Workshop This Week on Web and Virtual Reality