Google+ opened to the public this week, two days prior to the annual F8 developer’s conference of rival Facebook.
“Google+ lets people share comments, articles, photos and videos with various ‘circles’ of friends or contacts, or they can share content publicly with any user who wants to view their posts,” reports The Wall Street Journal.
Vic Gundotra, a Google senior vice president, explained via a post on the company’s blog that Google+ is still in its infancy, but that the latest features bring the total number of improvements to 100 since the site’s launch three months ago.
In addition to the ability to search for information on topics, see related posts from other Google+ users and relevant content from the Web, Android users with front-facing cameras on their mobile devices can now have a multi-person “hangout” (as compared to Apple’s Facetime which supports only two for face-to-face video chats).
According to the article: “Google+ lets as many as 10 people communicate simultaneously in a video ‘hangout.’ On Tuesday, Google said people can broadcast a ‘hangout’ to the public, similar to how Google’s YouTube video site lets some partners broadcast a live event.”
Focusing on video may give Google an advantage over Facebook. “Google+, which launched in late June and which up till now had only been open by invitation to users, is also putting a heavier emphasis on video, one of its main technology advantages over Facebook,” reports WSJ. “Facebook, which has more than 750 million active monthly users, recently inked a deal with Skype SA to allow its users to communicate with each other through their computer’s built-in video cameras.”
For those who may be interested in registering for Google+, simply follow the blue arrow prominently featured on the Google.com page.
Americans currently spend more than 22 percent of their online time engaged with some form of social media, indicates a new report from Nielsen.
According to the research company’s “State of the Media: The Social Media Report,” these networkers spent 53.5 billion minutes on Facebook in May of this year (following Facebook was Blogger, Tumblr, Twitter and LinkedIn).
With 70 percent of users now shopping online, social media has become a crucial tool for many companies, says Nielsen executive Radha Subramanyam. “Social media is becoming increasingly mainstream,” she notes, and as a result, “there’s a need for companies to engage even more strategically in the space” than they already do.
It is interesting to point out that in regards to the Facebook tracking, 62 percent of the visitors were females. Additionally, while more women than men were reported to watch video clips on blogs and social networks, men streamed more videos and spent more time actively watching them.
Facebook’s revenues have doubled the first half of 2011 to $1.6 billion, putting the social network on course to possibly earn $4 billion this year.
“It’s simply too late for anyone, perhaps even Google, to create a social network that can compete with Facebook,” writes Robert Hof in a related story.
Reuters suggests this news underscores the social networker’s appeal to advertisers. “We really see Facebook as becoming like the operating system for delivering ads on the Internet,” said Dave Williams, CEO of Blinq Media.
Williams added that Facebook’s “like” feature, that now helps endorse products and companies, provides valuable data that other online services can’t match.
“Companies like Yahoo are relying on third party user behavioral data based on things like cookies. On Facebook that’s data that users have revealed about themselves,” he said.
“The price that companies pay for every consumer that clicks on a Facebook ad increased 62 percent between the fourth quarter of 2010 and the second quarter of 2011, according to Efficient Frontier, another firm that helps companies deliver ad campaigns on Facebook,” reports Reuters.
Half of all adults in the United States said they use a social networking site, which is up from a mere 5 percent from six years ago when Pew Research Center conducted a similar survey.
Not surprising, 83 percent of younger people (from the 18-29 age bracket) indicate they use social networking sites, compared with 51 percent of those in the 50-64 bracket. The report lists women ages 18 to 29 as “the power users.”
Asked for one word to describe their social networking experience, the most common response was “good.”
However, one in five respondents sounded less upbeat: they used words like “boring,” “time-consuming” and “overrated” to describe their experience.