YouTube Tests ‘Premium Lite’ Tier for Podcasts and How-To

YouTube has been testing a low-priced version of its ad-free Premium tier being referred to as “Premium Lite” that is limited to podcasts and how-to clips presented largely without ads. The package is reportedly poised to launch in the United States, Australia, Germany and Thailand, with an aim toward attracting subscribers interested in content other than music videos. Pricing for the new tier has yet to be revealed. YouTube Premium currently costs $14 per month in the U.S. for ad-free viewing of all native YouTube content, including music videos. Continue reading YouTube Tests ‘Premium Lite’ Tier for Podcasts and How-To

Facebook’s New Storage Policy Limits Live Video to 30 Days

Facebook is downsizing data storage expenditures by deleting old live video feeds. Meta Platforms announced that beginning this week “new live broadcasts can be replayed, downloaded or shared from Facebook Pages or profiles for 30 days, after which they will be automatically removed from Facebook.” Prior to removing the content, users will be notified they have 90 days to download or transfer the material to other storage or convert it to a new reel. Previously, such content was stored indefinitely. Facebook stores more than 100 petabytes of material with an estimated 500 terabytes added each day. Continue reading Facebook’s New Storage Policy Limits Live Video to 30 Days

TV Surpasses Mobile as YouTube’s Primary Viewing Platform

TVs have become the primary viewing platform for YouTube in the U.S., surpassing mobile and desktop by watch time. The platform, which turns 20 this year, has gone from people “filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Content creators are “becoming the startups of Hollywood,” wrote CEO Neal Mohan in his annual letter to the YouTube user base. Mohan emphasized the company’s role in the entertainment ecosystem as 2024 marked the second consecutive year that YouTube was the most-watched streaming platform in the U.S., according to Nielsen. Continue reading TV Surpasses Mobile as YouTube’s Primary Viewing Platform

YouTube Premium Offers Speed Controls and Improved Audio

YouTube is rolling out new experimental features for Premium users and letting those paid plan subscribers access more than one test feature at a time. Among the exploratory features now available to YouTube Premium users is high-quality 256kbps audio on music videos and the ability to “jump ahead” on the web, something previously available only on mobile devices. For iOS users, picture-in-picture and smart downloads for YouTube Shorts are also among the new features. In addition, the company announced bundled pricing for those users who subscribe to both YouTube Premium and Google One Premium. Continue reading YouTube Premium Offers Speed Controls and Improved Audio

Amidst TikTok Uncertainty, X and Bluesky Add New Features

Social platforms Bluesky and X are rolling out new features timed to take advantage over confusion as to the fate of TikTok. Positioning their video feeds with dedicated tabs and optimization for vertical display are among the updates. Meanwhile, Instagram has debuted an editing feature that rivals CapCut, the popular program owned by TikTok parent ByteDance. Bluesky’s newly customizable video feeds let users swipe up or down and also allow curation using hashtags like #BookSky, a challenge to BookTok. A timeline of trending videos prominently placed under its search tab is another Bluesky addition. Continue reading Amidst TikTok Uncertainty, X and Bluesky Add New Features

YouTube Expands Access to Improved AI-Powered Dubbing

Hundreds of thousands more YouTube channels are gaining access to its AI-powered auto-dubbing feature, which generates audio translation tracks for YouTube videos, helping to make the platform’s content more accessible to viewers around the world. The expanded rollout targets informational channels in the Partner Program, such as tutorials on cooking, sewing, tourism and home improvement. Availability “will expand to other types of content soon,” according to video streamer, which began testing the feature with select creators last year. Based on technology developed by Aloud, YouTube’s auto-dubbing emerged from the Area 120 internal incubator program. Continue reading YouTube Expands Access to Improved AI-Powered Dubbing

YouTube Dream Track Toolset Introduces an AI Remix Feature

YouTube has added a new feature to its Dream Track toolset, which lets select U.S. creators use AI to generate songs using the vocals of artists including John Legend, Demi Lovato, Charli XCX, Charlie Puth and others. Now users can remix Dream Track songs using natural language to describe the changes they would like, stylistic and otherwise. Selecting the “restyle a track” option will steer users to creating a 30-second generative snippet for use in YouTube Shorts. The remixed snippets will credit the original song with “clear attribution” through the Short itself and the Shorts audio pivot page. It will also clearly indicate that the track was restyled with AI, according to Google. Continue reading YouTube Dream Track Toolset Introduces an AI Remix Feature

Canada Orders TikTok to Shut Down Its Business Operations

The government of Canada has ordered social video app TikTok to shut down its business operations in the country, following a national security review under the Investment Canada Act. and potential risks posed by TikTok and parent ByteDance. “The government is not blocking Canadians’ access to the TikTok application or their ability to create content,” explains François-Philippe Champagne, minister of innovation, science and industry. “The decision to use a social media application or platform is a personal choice.” Canada previously banned the TikTok app from official government devices, while the U.S. passed a law that could also ban the app. Continue reading Canada Orders TikTok to Shut Down Its Business Operations

Netflix Enables Bookmarking, Sharing of Scenes with Moments

Netflix wants to make viewing a more memorable and interactive experience with Moments, a new mobile feature that makes it easy to save, relive and share favorite scenes from movies and series. Launching globally on iOS and coming soon to Android, Moments not only allows you to revisit pivotal plot points, but also lets you restart the film or episode right from that bookmark. Sharing Moments on Instagram, Facebook and other social platforms is reportedly just as easy. You can share a Moment as you create it or, from the My Netflix tab, you can select a scene and tap to share it across all of your platforms. Continue reading Netflix Enables Bookmarking, Sharing of Scenes with Moments

YouTube Unveils New AI-Powered Features at Creator Event

YouTube is going all in on generative AI with nine new generative features announced at the Made on YouTube creator event in New York. Google DeepMind’s AI video generation model, Veo, is coming to YouTube Shorts later this year, enabling “even more incredible video backgrounds, breathing life into concepts that were once impossible to visualize,” as well as six-second standalone AI segments that can be incorporated into short videos. “Imagine a BookTuber stepping into the pages of the classic novel ‘The Secret Garden,’” suggests YouTube Chief Product Officer Johanna Voolich in describing the new AI-powered features. Continue reading YouTube Unveils New AI-Powered Features at Creator Event

YouTube Adding Tools to Protect Against Unauthorized AI Use

YouTube is introducing AI detection tools designed to allow people to learn when their face and/or voice are copied and used in third-party videos. As part of the effort, YouTube’s existing Content ID program that protects copyrighted music will expand to include more broad-based voice simulation detection technology. The new tools aim to protect “people from a variety of industries — from creators and actors to musicians and athletes,” according to the company. The Google-owned platform is also coming up with a way to address unauthorized use of its content for training AI models. Continue reading YouTube Adding Tools to Protect Against Unauthorized AI Use

YouTube Adds Family Center, Parent Insights on Teen Viewing

YouTube is adding a Family Center hub along with a feature that allows parents to link their accounts to those of their teen children for insight on child use patterns. Linked parents will receive alerts with aggregated information about things like the number of new uploads, subscriptions and comments, or when a teen starts a live stream. What they won’t get are details about the content itself. YouTube calls it “a collaborative approach to teen supervision on YouTube.” The move comes as federal and state legislators get more aggressive about regulating online safety for minors. Continue reading YouTube Adds Family Center, Parent Insights on Teen Viewing

X Launches a Beta Version of Its Video Offering on App Stores

After teasing a big screen interface for months, social media company X has released the beta version of its new TV app called X TV, designed to provide “a massive leap forward in transforming X into a video-first platform,” while looking to compete with industry leaders such as Google’s YouTube. Importantly, the new presentation provides X with video-specific play for ad partners, which the Elon Musk-owned company has been attempting to lure back after loosened content moderation standards sent many fleeing. X CEO Linda Yaccarino said the X TV app is debuting ad-free, but reports indicate the company will introduce ad options in the future. Continue reading X Launches a Beta Version of Its Video Offering on App Stores

YouTube Expands Retail Relationship with Shopify in the U.S.

YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Continue reading YouTube Expands Retail Relationship with Shopify in the U.S.

YouTube Tests Expanded Community Fact-Checking for Video

YouTube, which began testing crowdsourced fact-checking in June, is now expanding the experiment by inviting users to try the feature. Likened to the Community Notes accountability method introduced by Twitter and continued under X, YouTube’s as yet unnamed feature lets users provide context and corrections to posts that might be misleading or false. “You can sign up to submit notes on videos you find inaccurate or unclear,” YouTube explains, adding that “after submission, your note is reviewed and rated by others.” Notes widely rated as helpful “may be published and appear below the video.” Continue reading YouTube Tests Expanded Community Fact-Checking for Video