Though it doesn’t have the usual slate of regular series to tout at the Upfronts, YouTube showcased a sizzling one-off to promote the NFL’s first Friday game coming to the streamer and new products for driving ad engagement. A new tool called Peak Points leverages Google Gemini to serve ads to viewers when the AI finds them most receptive. Masthead on CTV reimagines the YouTube homepage as “an edge-to-edge canvas for ads,” while Cultural Moments Sponsorships involves selling placements “with a high share of voice and brand integrations within content.” Continue reading YouTube Promotes New Ad Tools, AI Tech at Brandcast Event

YouTube is testing a new AI Overviews feature for search and discovery powered by Gemini. A “small number” of YouTube Premium subscribers in the U.S. will notice a video results carousel popping up for some English-language search queries. The feature taps AI to highlight clips from videos deemed most helpful for a particular search. Initially, the feature will appear in response to practical inquiries, aiming for a more helpful response to things like product inquiries and requests for information about a place or activity. The idea is to provide quick highlights from several videos. Continue reading YouTube Testing Gemini-Powered AI Overviews for Searches

Instagram has released a standalone video editing tool called Edits that is being described as a full-fledged suite that also has camera capabilities. The resulting content can be released on any social platform, not just those from Meta Platforms, though an Instagram account is required to access Edits. Available worldwide for iOS and Android, Edits is positioned as a way for social videographers to level-up their Instagram or Facebook Reels, but also as a tool for professionals who want a simple mobile solution for short-form videos. Edits also offers analytics so creators can see how their work is performing. Continue reading Instagram ‘Edits’ Video App Is Released for iOS and Android

Meta Platforms has introduced a new Instagram Reels feature called Blend that lets users customize a video feed for themselves and friends. The invite-only Blends can be built for a single friend or within a group chat. Once created, the feed is refreshed each day with new content, with all members able to add material. The idea is to let friends explore and discover content together while adding a new interactive element that harkens back to social media’s roots, cutting through the recent trend of viral influencer content and ads. Earlier this year it was reported that the new feature was being developed. Continue reading Meta Brings ‘Blend’ Custom Video Feed Feature to Instagram

Neptune is a new social video app aiming to compete in the short-form space against stalwarts like TikTok, YouTube Shorts and Instagram Reels. Currently in beta with a test base of about 1,000 users, Neptune has amassed a waitlist of 400,000, according to the company. The app’s noteworthy features include the ability to hide likes and follower counts, in furtherance of a desire to prioritize creativity over competition. That goal stems from founder Ashley Darling’s past experience working as a talent director at the beauty and wellness agency OPTYX, where her focus was “underestimated influencers.” Continue reading TikTok Challenger Neptune Lets Users Hide Likes, Followers

YouTube is rolling out a new tool called Music Assistant to its Creator Music marketplace. Music Assistant uses generative AI to automatically add royalty-free instrumental background music to long-form videos. Accessed via a dedicated tab in Creator Music, Music Assistant provides more control over things like the style, mood and instruments of the desired music, which is requested via text prompts. Creator Music is available in the U.S. to creators enrolled in the YouTube Partner Program. YouTube is also experimenting with a Shorts feature that automatically synchronizes audio for short-form video creators. Continue reading YouTube Brings Generative Music Assistant to Video Creation

Google’s YouTube is rolling out new tools to make YouTube Shorts even more competitive with social-video platform TikTok. The new publishing suite includes an improved video editor, a tool for generating AI stickers, enhanced templates, and a feature that can synchronize content to a musical beat. YouTube says the upgraded editing feature will provide users with the ability to make more precise adjustments, fine-tuning the timing of each clip. Users can “move or remove clips to create a rough version, add music or timed text, and preview their Short to make sure it tells the story the way they want it to,” according to YouTube. Continue reading YouTube Shorts Updates Video Tools to Compete with TikTok

YouTube has been testing a low-priced version of its ad-free Premium tier being referred to as “Premium Lite” that is limited to podcasts and how-to clips presented largely without ads. The package is reportedly poised to launch in the United States, Australia, Germany and Thailand, with an aim toward attracting subscribers interested in content other than music videos. Pricing for the new tier has yet to be revealed. YouTube Premium currently costs $14 per month in the U.S. for ad-free viewing of all native YouTube content, including music videos. Continue reading YouTube Tests ‘Premium Lite’ Tier for Podcasts and How-To

Facebook is downsizing data storage expenditures by deleting old live video feeds. Meta Platforms announced that beginning this week “new live broadcasts can be replayed, downloaded or shared from Facebook Pages or profiles for 30 days, after which they will be automatically removed from Facebook.” Prior to removing the content, users will be notified they have 90 days to download or transfer the material to other storage or convert it to a new reel. Previously, such content was stored indefinitely. Facebook stores more than 100 petabytes of material with an estimated 500 terabytes added each day. Continue reading Facebook’s New Storage Policy Limits Live Video to 30 Days

TVs have become the primary viewing platform for YouTube in the U.S., surpassing mobile and desktop by watch time. The platform, which turns 20 this year, has gone from people “filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Content creators are “becoming the startups of Hollywood,” wrote CEO Neal Mohan in his annual letter to the YouTube user base. Mohan emphasized the company’s role in the entertainment ecosystem as 2024 marked the second consecutive year that YouTube was the most-watched streaming platform in the U.S., according to Nielsen. Continue reading TV Surpasses Mobile as YouTube’s Primary Viewing Platform

YouTube is rolling out new experimental features for Premium users and letting those paid plan subscribers access more than one test feature at a time. Among the exploratory features now available to YouTube Premium users is high-quality 256kbps audio on music videos and the ability to “jump ahead” on the web, something previously available only on mobile devices. For iOS users, picture-in-picture and smart downloads for YouTube Shorts are also among the new features. In addition, the company announced bundled pricing for those users who subscribe to both YouTube Premium and Google One Premium. Continue reading YouTube Premium Offers Speed Controls and Improved Audio

Social platforms Bluesky and X are rolling out new features timed to take advantage over confusion as to the fate of TikTok. Positioning their video feeds with dedicated tabs and optimization for vertical display are among the updates. Meanwhile, Instagram has debuted an editing feature that rivals CapCut, the popular program owned by TikTok parent ByteDance. Bluesky’s newly customizable video feeds let users swipe up or down and also allow curation using hashtags like #BookSky, a challenge to BookTok. A timeline of trending videos prominently placed under its search tab is another Bluesky addition. Continue reading Amidst TikTok Uncertainty, X and Bluesky Add New Features

Hundreds of thousands more YouTube channels are gaining access to its AI-powered auto-dubbing feature, which generates audio translation tracks for YouTube videos, helping to make the platform’s content more accessible to viewers around the world. The expanded rollout targets informational channels in the Partner Program, such as tutorials on cooking, sewing, tourism and home improvement. Availability “will expand to other types of content soon,” according to video streamer, which began testing the feature with select creators last year. Based on technology developed by Aloud, YouTube’s auto-dubbing emerged from the Area 120 internal incubator program. Continue reading YouTube Expands Access to Improved AI-Powered Dubbing

YouTube has added a new feature to its Dream Track toolset, which lets select U.S. creators use AI to generate songs using the vocals of artists including John Legend, Demi Lovato, Charli XCX, Charlie Puth and others. Now users can remix Dream Track songs using natural language to describe the changes they would like, stylistic and otherwise. Selecting the “restyle a track” option will steer users to creating a 30-second generative snippet for use in YouTube Shorts. The remixed snippets will credit the original song with “clear attribution” through the Short itself and the Shorts audio pivot page. It will also clearly indicate that the track was restyled with AI, according to Google. Continue reading YouTube Dream Track Toolset Introduces an AI Remix Feature

The government of Canada has ordered social video app TikTok to shut down its business operations in the country, following a national security review under the Investment Canada Act. and potential risks posed by TikTok and parent ByteDance. “The government is not blocking Canadians’ access to the TikTok application or their ability to create content,” explains François-Philippe Champagne, minister of innovation, science and industry. “The decision to use a social media application or platform is a personal choice.” Canada previously banned the TikTok app from official government devices, while the U.S. passed a law that could also ban the app. Continue reading Canada Orders TikTok to Shut Down Its Business Operations