Meta is launching a generative AI video editing tool, available in the Meta AI app, via the Meta.AI website and in the Edits app for Facebook and Instagram. Users are now able to transform 10 seconds of video using preset AI prompts that can change an outfit, location, style and more. The company says the feature is “inspired by” its Movie Gen models and promises it is the “first step toward our goal of bringing you AI video generation and editing across our apps and products,” with Meta AI video editing able to handle individualized text prompts later this year. The free tool is now available in the U.S. and about a dozen countries around the world. Continue reading Meta Rolls Out AI Video Editor Available via App and the Web

Bytedance-owned social video platform TikTok is improving ways in which users can customize their For You feed, letting them increase emphasis on subjects of interest with Manage Topics and adding AI-powered Smart Keyword Filters to suppress content they don’t want to see. While the social platform has featured keyword filters for some time, the new filters are smart enough to catch a broader range of unwanted content. Users can now include up to 200 filtering keywords and let AI do the rest “to capture additional videos featuring similar words, synonyms and slang variations” that reduce unwanted content in the For You feed. Continue reading TikTok Adds Features Letting Users Fine-Tune ‘For You’ Feed

ByteDance-owned TikTok is officially launching its TikTok for Artists music insights tool two months after reports surfaced that the service was testing the resource in select countries. Billed as an “all-in-one” analytics platform, the company says TikTok for Artists provides detailed data about the performance of an artist’s music and posts on TikTok, as well as insights into how the community is engaging with the performer’s content. In addition to providing actionable marketing support, the tool is designed to help artists boost fan engagement and inform content creation. TikTok is also launching a new Pre-Release tool designed to help artists promote upcoming material. Continue reading TikTok for Artists: New Analytics Platform Gets Official Launch

YouTube is integrating Google Lens, allowing viewers to search elements of what they see while watching YouTube Shorts. The visual search enhancement aims to provide more ways to unearth information and discover content in an interactive, intuitive way. YouTube provides an example involving a Short filmed on location that features landmarks a viewer may be interested in visiting. In this example, users could ask Google Lens for related information to learn the name of the destination and helpful details regarding its culture and history, results that would appear over the video content as a visual overlay. YouTube began rolling out the Lens feature in beta to all viewers last week. Continue reading YouTube Shorts Powers New Visual Search with Google Lens

Though it doesn’t have the usual slate of regular series to tout at the Upfronts, YouTube showcased a sizzling one-off to promote the NFL’s first Friday game coming to the streamer and new products for driving ad engagement. A new tool called Peak Points leverages Google Gemini to serve ads to viewers when the AI finds them most receptive. Masthead on CTV reimagines the YouTube homepage as “an edge-to-edge canvas for ads,” while Cultural Moments Sponsorships involves selling placements “with a high share of voice and brand integrations within content.” Continue reading YouTube Promotes New Ad Tools, AI Tech at Brandcast Event

YouTube is testing a new AI Overviews feature for search and discovery powered by Gemini. A “small number” of YouTube Premium subscribers in the U.S. will notice a video results carousel popping up for some English-language search queries. The feature taps AI to highlight clips from videos deemed most helpful for a particular search. Initially, the feature will appear in response to practical inquiries, aiming for a more helpful response to things like product inquiries and requests for information about a place or activity. The idea is to provide quick highlights from several videos. Continue reading YouTube Testing Gemini-Powered AI Overviews for Searches

Instagram has released a standalone video editing tool called Edits that is being described as a full-fledged suite that also has camera capabilities. The resulting content can be released on any social platform, not just those from Meta Platforms, though an Instagram account is required to access Edits. Available worldwide for iOS and Android, Edits is positioned as a way for social videographers to level-up their Instagram or Facebook Reels, but also as a tool for professionals who want a simple mobile solution for short-form videos. Edits also offers analytics so creators can see how their work is performing. Continue reading Instagram ‘Edits’ Video App Is Released for iOS and Android

Meta Platforms has introduced a new Instagram Reels feature called Blend that lets users customize a video feed for themselves and friends. The invite-only Blends can be built for a single friend or within a group chat. Once created, the feed is refreshed each day with new content, with all members able to add material. The idea is to let friends explore and discover content together while adding a new interactive element that harkens back to social media’s roots, cutting through the recent trend of viral influencer content and ads. Earlier this year it was reported that the new feature was being developed. Continue reading Meta Brings ‘Blend’ Custom Video Feed Feature to Instagram

Neptune is a new social video app aiming to compete in the short-form space against stalwarts like TikTok, YouTube Shorts and Instagram Reels. Currently in beta with a test base of about 1,000 users, Neptune has amassed a waitlist of 400,000, according to the company. The app’s noteworthy features include the ability to hide likes and follower counts, in furtherance of a desire to prioritize creativity over competition. That goal stems from founder Ashley Darling’s past experience working as a talent director at the beauty and wellness agency OPTYX, where her focus was “underestimated influencers.” Continue reading TikTok Challenger Neptune Lets Users Hide Likes, Followers

YouTube is rolling out a new tool called Music Assistant to its Creator Music marketplace. Music Assistant uses generative AI to automatically add royalty-free instrumental background music to long-form videos. Accessed via a dedicated tab in Creator Music, Music Assistant provides more control over things like the style, mood and instruments of the desired music, which is requested via text prompts. Creator Music is available in the U.S. to creators enrolled in the YouTube Partner Program. YouTube is also experimenting with a Shorts feature that automatically synchronizes audio for short-form video creators. Continue reading YouTube Brings Generative Music Assistant to Video Creation

Google’s YouTube is rolling out new tools to make YouTube Shorts even more competitive with social-video platform TikTok. The new publishing suite includes an improved video editor, a tool for generating AI stickers, enhanced templates, and a feature that can synchronize content to a musical beat. YouTube says the upgraded editing feature will provide users with the ability to make more precise adjustments, fine-tuning the timing of each clip. Users can “move or remove clips to create a rough version, add music or timed text, and preview their Short to make sure it tells the story the way they want it to,” according to YouTube. Continue reading YouTube Shorts Updates Video Tools to Compete with TikTok

YouTube has been testing a low-priced version of its ad-free Premium tier being referred to as “Premium Lite” that is limited to podcasts and how-to clips presented largely without ads. The package is reportedly poised to launch in the United States, Australia, Germany and Thailand, with an aim toward attracting subscribers interested in content other than music videos. Pricing for the new tier has yet to be revealed. YouTube Premium currently costs $14 per month in the U.S. for ad-free viewing of all native YouTube content, including music videos. Continue reading YouTube Tests ‘Premium Lite’ Tier for Podcasts and How-To

Facebook is downsizing data storage expenditures by deleting old live video feeds. Meta Platforms announced that beginning this week “new live broadcasts can be replayed, downloaded or shared from Facebook Pages or profiles for 30 days, after which they will be automatically removed from Facebook.” Prior to removing the content, users will be notified they have 90 days to download or transfer the material to other storage or convert it to a new reel. Previously, such content was stored indefinitely. Facebook stores more than 100 petabytes of material with an estimated 500 terabytes added each day. Continue reading Facebook’s New Storage Policy Limits Live Video to 30 Days

TVs have become the primary viewing platform for YouTube in the U.S., surpassing mobile and desktop by watch time. The platform, which turns 20 this year, has gone from people “filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Content creators are “becoming the startups of Hollywood,” wrote CEO Neal Mohan in his annual letter to the YouTube user base. Mohan emphasized the company’s role in the entertainment ecosystem as 2024 marked the second consecutive year that YouTube was the most-watched streaming platform in the U.S., according to Nielsen. Continue reading TV Surpasses Mobile as YouTube’s Primary Viewing Platform

YouTube is rolling out new experimental features for Premium users and letting those paid plan subscribers access more than one test feature at a time. Among the exploratory features now available to YouTube Premium users is high-quality 256kbps audio on music videos and the ability to “jump ahead” on the web, something previously available only on mobile devices. For iOS users, picture-in-picture and smart downloads for YouTube Shorts are also among the new features. In addition, the company announced bundled pricing for those users who subscribe to both YouTube Premium and Google One Premium. Continue reading YouTube Premium Offers Speed Controls and Improved Audio