TikTok is introducing a new feature called “Series” that lets eligible creators post collections of premium content behind a paywall. One Series can include up to 80 videos, each up to 20 minutes long, and creators can charge anywhere from $0.99 to $189.99 for access. Creators will set pricing for their Series, which can be purchased via in-video links or via the creator’s profile. Series participation is currently limited to “select creators,” who TikTok is reportedly allowing to keep all revenue, after applicable fees. However, that is expected to change as the program expands in the coming months. Continue reading TikTok Adding Paywall for ‘Series’ Videos of Up to 20 Minutes

Reddit is introducing changes designed to make it easier for users to browse and navigate its communities. Currently testing is a concept that separates text and video into separate streams, dubbed “Read” and “Watch.” Users can toggle between the split-view feeds. In the current format, both “Read” and “Watch” will include recommendations as well as posts that users subscribe to. “In 2023, the product and design improvements you’ll see from us will simplify and streamline how people discover, join, and contribute (post, vote, comment) to communities and bring new ways to engage in conversations and content,” Reddit explains. Continue reading Reddit Tests Split-View Text and Video Feeds, Other Updates

TikTok is debuting new editing tools and one of them, Photo Mode, is drawing comparisons to Meta’s popular Instagram app. “For when you’d prefer to express yourself in formats other than video, we released Photo Mode, a new carousel format available on mobile for photo content that’s ideal for sharing high quality images on TikTok,” the company writes. The launch occurs just as Instagram has begun shifting its emphasis to video, to the consternation of many users, disapproval TikTok may have noticed as it seeks to pick up market share. Continue reading TikTok’s New Toolkit Adds Photo Carousel, Allows More Text

Twitter is the latest social media company to emulate TikTok by introducing an infinite video scroll. Tapping a video will expand it to full screen, which Twitter is calling its “immersive media viewer.” Once opened, users can then scroll up to start browsing. Tapping the back arrow exits the viewer and takes you back to the original tweet. And Twitter is making it easier to find “some of the most popular videos on Twitter” by adding a video carousel in the Explore tab “alongside Tweets and Trends.” The updates are rolling out beginning now, starting on iOS in English-speaking countries. Continue reading Twitter Emulating TikTok with Its New Scrolling Video Viewer

Photo- and video-sharing social app Instagram is introducing the option for users to upload longer uninterrupted Stories of up to 60 seconds in duration, without automatically converting the video content into 15-second mini-clips as was previously the norm. The Meta Platforms-owned network began testing the update with select users in December 2021 and just announced that the feature is rolling out to all global users. Allowing content creators to share 60-second Stories in one slide is expected to be a welcome change for both users and viewers. Continue reading Instagram Enables Its Users to Upload Longer Video Stories

Instagram is opening its wallet to media companies that can generate viral Reels, even as it cuts back on personalization. The step is the latest development as the Meta Platforms social app continues to experiment with its configuration, including algorithms and UI. On Thursday, the company said it will discontinue the full-screen feed it has been beta testing and will also be scaling down plans to increase force-fed recommendations. This rather abrupt reversal is said to be in response to the public criticisms of potential updates by users and notable influencers. Continue reading Instagram Paying Media Companies to Create Popular Reels

Streaming is expected to overtake linear TV viewing by the end of the year, according to a study by research firm Omdia. The Gauge, Nielsen’s latest media analysis report, found that streaming claimed 34 percent of total TV time in June for a fourth consecutive monthly record. That’s what cable claimed in June 2021, only to decline to 35 percent in June 2022. Nielsen SVP of product strategy and thought leadership Brian Fuhrer says what is unusual is “the extraordinary breakout that a number of the streamers had,” with Netflix jumping the most, a full share point. Continue reading Streaming Viewership to Surpass Cable TV Before Year’s End

Meta Platforms announced new features for Reels on Facebook and Instagram, including the ability to import audio, new templates to assist in video creation, a Suggested Reels feature, the ability to generate short-form Reels directly from Live content, upcoming editing and scheduling tools and more. These updates — in addition to a Sound Sync feature for Facebook Reels and Instagram Reels of up to 90-seconds — should help Meta keep up with ByteDance’s TikTok on the social media front, even as it has one foot planted in the metaverse. Continue reading Meta Takes on TikTok with Updated Video Features for Reels

TikTok is looking to take on Amazon’s Twitch, launching a subscription tier on TikTok Live that offers fans special access to content from their favorite creators for a monthly fee. Currently in beta, access to the new program is at the moment by invitation only, though the company says it will be rolling it out more broadly in the coming weeks. The Live Subscription monetization program is designed to let people “show their appreciation for their favorite Live creators,” TikTok says. Participants will get profile badges, custom emotes and private chat. Continue reading TikTok Rolls Out a Subscription Tier for the App’s Live Feature

YouTube is amplifying shopping features, adding an effect that lets creators use other backgrounds for shorts and offers a new monetization opportunity through gifting subscriptions. YouTube teased upcoming features that it claimed would make it easier for viewers to discover and buy from brands. At its Brandcast event in New York City, the Google unit touted new ways to engage shoppers, users and advertisers. One new feature allows two creators to simultaneously go live and co-host a single shopping stream, the idea being to double the audience for such events by drawing the fanbase of both creators. Continue reading YouTube Adds ‘Green Screen,’ Most-Played, Gifting Features

In the wake of criticism for its response time with regard to takedowns of videos of the mass shooting in Buffalo, New York, Meta Platforms has released metrics that show it removed 21.7 million pieces of violent or incitement content from Facebook in Q1 2022, nearly doubling the number from the previous quarter. The Buffalo gunman used a helmet-mounted camera to live-stream his killing spree to Twitch, owned by Amazon, and recordings circulated on platforms including Facebook, Twitter, Reddit and Google’s YouTube. Platforms were challenged by the speed of downloads and reposts even after the footage was removed. Continue reading Social Media Rapid Response Tested in the Wake of Violence

In an effort to expand payment opportunities for creators of popular original video content, Meta Platforms is updating its Reels Play bonus program, adding Facebook Challenges and rolling out new insights for Reels Play creators. Successful Facebook Challenge videos will enable creators to earn “up to $4,000 in a given month,” according to Meta, which says it will “also explore the ability for eligible creators to earn a share of revenue on crossposted Reels via overlay ads” from videos that appear on both Facebook and Instagram. Continue reading Meta Adds Facebook Challenges and Expands Monetization

Apple’s iMovie 3.0 includes new features that make it easier for social users to create edited videos on the iPhone and iPad. Magic Movie will instantly generate videos from user-selected clips and photos, automatically adding transitions, effects and music, while Storyboards offer pre-made templates on which to build. The tools are designed to help “aspiring content creators and moviemakers learn to edit and improve their video storytelling skills,” Apple says, explaining that makers of DIY videos, tutorials, product reviews and the like are the targeted audience. Continue reading iMovie 3.0 Automates Social Video Editing on iPhones, iPads

YouTube is beginning a phased rollout for a new YouTube Shorts feature that, much like TikTok Stitches, allows users to remix videos using content created by others. The new feature will automatically opt-in videos across the platform, with IP owners able to opt-out if they don’t want their content used in remixes, the company says, explaining that it will function as a discovery feature. “Any time a Short is created from your own channel’s content, it will be attributed back to your original video with a link in the Shorts player,” notes YouTube. Continue reading Audio Remix Function Expanded to Video for YouTube Shorts

TikTok has officially gone live with Effect House, the augmented reality tool that allows users to create AR filters and share them with the community. The ByteDance company has been testing the feature since last summer. Since then, at least 450 creators have used Effect House to create more than 1.5 billion videos that generated over 600 billion global views, according to TikTok. “Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan,” Effect House empowers expression “through a wide array of engaging and immersive formats.” Continue reading TikTok Launches Effect House for User-Generated AR Filters