Apple’s iMovie 3.0 includes new features that make it easier for social users to create edited videos on the iPhone and iPad. Magic Movie will instantly generate videos from user-selected clips and photos, automatically adding transitions, effects and music, while Storyboards offer pre-made templates on which to build. The tools are designed to help “aspiring content creators and moviemakers learn to edit and improve their video storytelling skills,” Apple says, explaining that makers of DIY videos, tutorials, product reviews and the like are the targeted audience. Continue reading iMovie 3.0 Automates Social Video Editing on iPhones, iPads

YouTube is beginning a phased rollout for a new YouTube Shorts feature that, much like TikTok Stitches, allows users to remix videos using content created by others. The new feature will automatically opt-in videos across the platform, with IP owners able to opt-out if they don’t want their content used in remixes, the company says, explaining that it will function as a discovery feature. “Any time a Short is created from your own channel’s content, it will be attributed back to your original video with a link in the Shorts player,” notes YouTube. Continue reading Audio Remix Function Expanded to Video for YouTube Shorts

TikTok has officially gone live with Effect House, the augmented reality tool that allows users to create AR filters and share them with the community. The ByteDance company has been testing the feature since last summer. Since then, at least 450 creators have used Effect House to create more than 1.5 billion videos that generated over 600 billion global views, according to TikTok. “Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan,” Effect House empowers expression “through a wide array of engaging and immersive formats.” Continue reading TikTok Launches Effect House for User-Generated AR Filters

TikTok is introducing a new feature, the TikTok Library, aimed at making it easier for creators to augment entertainment content and jump on trends. The TikTok Library will initially be populated with content from Giphy, including the audio-enhanced GIFs known as Giphy Clips. Companies ranging from TV and movie studios to game makers, record labels, sports leagues and media outlets have been sharing licensed content using Giphy Clips. Giphy was founded in 2013, and was in 2020 purchased for $400 million by Facebook, now Meta Platforms.  Continue reading TikTok Library Taps Giphy to Add New Video Creation Tools

Young people who made TikTok a top destination for dance-craze videos and makeup tutorials are now making it a news destination as they seek information about the Russian invasion of Ukraine, but now it’s revealed that some users are doctoring video game images of tanks rolling in and presenting it as footage from the war. Since the conflict erupted, hundreds of thousands of videos about the ongoing saga have been uploaded to TikTok. The war has put the social video platform in the uncharacteristic role of news moderator for material that is often unverified. Continue reading TikTok Halts Russia Live Streams, Battles War Disinformation

TikTok is launching an Agency Center to help creators connect with talent firms for guidance and support. Creators who toggle the “agency invitation” button to “on” in the TikTok LIVE center will allow their profiles to “be searched and invited by any agency.” Eventually, LIVE Agencies can invite creators to join their network for coaching and connection with a community of experienced LIVE talent. The move is the latest effort to help creators earn on TikTok as the app strives to fend off competitors who have added short-form videos but indicate longer-form videos are more ad-friendly. Continue reading TikTok’s ‘Agency Center’ Connects Creators with Talent Pros

Popular messaging app Snapchat has added a new way for its top creators to earn money on the platform, introducing mid-roll ads in public Stories. The feature is in U.S. beta testing now with an early set of Snap Stars, who will receive a share of the revenue generated from ads within their public Stories. “Stories lower the barrier to content creation and engagement, and we believe placing ads within a Snap Star’s public Story will allow an easier path to financial success,” Snap says of the program, which it plans to roll out commercially later this year. Continue reading Snapchat Debuts Mid-Roll Ads with Revenue-Share for Stars

Meta and Snap both appear to have re-focused their social media strategies on video, leading to speculation they’re chasing TikTok, famously the U.S.’s “most downloaded app of 2021,” which at 94 million handily topped the 64 million of the second most popular, Meta’s Instagram. Meta CEO Mark Zuckerberg told analysts last week that even though Instagram’s Reels is the company’s most rapidly growing format, “we also have a competitor that is compounding at a pretty quick rate, too.” ByteDance’s TikTok, Zuckerberg said, “continues to grow at quite a fast rate off of a very large base.” Continue reading Video Emerges as Killer Social App, Everyone Chasing TikTok

New videos uploaded to Twitter will now have the ability to automatically generate captions and subtitles. This new feature is available on Android, iOS and the web version of the popular social platform. In the mobile app, auto-generated captions will appear when the videos are on mute; meanwhile, users can turn the captions on or off with the CC button in the web version. Further, mobile users can keep the captions in unmuted mode by adjusting the accessibility setting in their smartphones. However, Twitter is not allowing users to correct or change the captions before posting the clips. Continue reading Twitter Offers New Auto Generate Caption Feature for Videos

TikTok has launched features that offer new ways for content creators to get direct support from their fans, rewards for their creativity, and possible business collaborations. The Creator Next portal enables eligible creators to monetize their content by receiving Video Gifts for their short videos and Tips processed by Stripe. The social platform has also decided to open its TikTok Creator Marketplace (TTCM), launched in 2019, to more creators. Now, TikTok creators with more than 10,000 followers can register in TTCM “to collaborate with brands on opportunities that fit their interests and creative style, opening up new ways to get paid.” Continue reading TikTok Debuts New Tools, Opportunities for Content Creators

Reddit is shutting down its short-form video platform, Dubsmash, on February 22, 2022. As a result, Dubsmash will no longer be available to download from Apple’s App Store or the Google Play Store, and the downloaded app will cease to function. After acquiring Dubsmash in 2020, Reddit has been working on integrating its own video-sharing functions with Dubsmash. The integrated version will add several new features, including creative video editing, voice-over, and multiple filters for users to apply to their short clips. In addition, a new video streaming feature was added to the app exclusively for iOS users back in August. Continue reading Reddit Integrates Dubsmash Video Features into Its Own App

TikTok has added a Safety Center to its platform, simultaneously releasing a 38-page summary of the months-long global research project on the impact its challenges and hoaxes have on adolescent users. The study — which queried more than 10,000 teens, their parents, and teachers across Asia, Europe and the Americas — was written by independent agency Praesidio Safeguarding. The move is a response to negative attention TikTok has received from media and lawmakers involving allegations of “blackout challenges” and slap-a-teacher dares. Critics are saying the social video platform’s new safety features do not go far enough. Continue reading TikTok Debuts Safety Center Following Survey on Teen Users

Facebook is rolling out its short-form video feature, Reels, to all iOS and Android users in the U.S. Intended to counter the increasingly popular TikTok, creators can use Reels to generate within Facebook content of up to 30 seconds using in-app editing tools for music, audio, AR filters and other effects. The feature was deployed in beta last month. Instagram introduced its own version of Reels last year, allowing videos of up to 60 seconds. Facebook also debuted a bonus program to pay creators for Reels views as part of its previously announced initiative to pay creators $1 billion through 2022. Continue reading Facebook Rolls Out Its ‘Reels’ Video Format for Mobile Users

Microsoft announced it is acquiring Clipchamp, an in-browser video creation and editing app that can be used on everything from social clips destined for YouTube to promos and business presentations. Combining “the simplicity of a web app with the full computing power of a PC with graphics processing unit acceleration,” Microsoft says Clipchamp is a “natural fit” with the existing cloud-based productivity suite of Microsoft 365 for families, students and business. With a template-driven approach and wide variety of filters, Clipchamp is a prosumer tool that has garnered more than 17 million registered users since launching in 2013. Continue reading Microsoft Acquires Clipchamp as New Tool for Video Creators

Last year, Microsoft’s LinkedIn added Stories as “a fun and casual way to share quick video updates.” According to senior director of product Liz Li, the company is now going back to the drawing board to create a “reimagined video experience across LinkedIn that’s even richer and more conversational.” In the meantime, LinkedIn announced it is shutting down its Stories feature, having received feedback that users did not want disappearing videos but rather lasting videos that showcase their expertise and personality. Continue reading LinkedIn to Swap Fleeting Stories for Creative Video Feature