Short-form video app Clash, which debuted in August, just acquired Byte, another short-form video app released a year ago. Byte creator Dom Hofmann was a co-founder of Vine, the once-popular six-second video app that shut down operations in 2016. Clash CEO and co-founder Brendon McNerney, formerly a star on Vine, explained that it is “more of an IP acquisition where we’re going to be taking over the community.” Byte and Clash will debut “in a few short months” as one product with monetization tools for creators. Continue reading Short-Form Video App Clash Acquires and Merges with Byte

In its push for more video content, Twitter is launching a new tool named LiveCut to replace its SnappyTV third-party live video-editing tool. LiveCut, two years in development and now integrated within content management platform Twitter Media Studio, is designed to help marketers and brands easily create video clips of live broadcasts, distribute them via Twitter, and monetize them through Twitter Amplify, the platform’s video ad product. SnappyTV, which Twitter acquired in 2014, will shut down December 31. Continue reading Twitter LiveCut Helps Publishers Create, Share Video Clips

Social video startup TRASH aims to make it simple for users to create short videos to share with friends. CEO Hannah Donovan, previously general manager at Twitter’s now defunct Vine video app, co-founder of music-discovery site This Is My Jam, and former head of creative at Last.fm, points out that research shows most consumers carry powerful cameras with them, but don’t know much about editing video content. So she set out to leverage computer vision technology to analyze video and synthesize the content into an appealing sequence. The free TRASH app does just that, as explained by its simple tagline, “You shoot, we edit.” Continue reading Mobile App Uses AI Technology to Edit Short Social Videos

Instagram launched IGTV last year with plans to exclusively offer long-form vertical videos for mobile devices. Landscape video uploads would not be included. However, enthusiasm on the part of video creators failed to gain traction, and now IGTV is changing its vertical video policy. As of last week, users can upload horizontal landscape videos that can easily be viewed full-screen by turning a mobile device on its side. “Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want,” the company explained. Continue reading IGTV Shifts Model From Exclusively Offering Vertical Video

IAC-owned video platform Vimeo, which largely serves small businesses and individual creators, has acquired short-form video specialist Magisto for $200 million. The deal, Vimeo’s fifth in the field, is expected to help the platform grow its presence in social video, and will move Magisto’s employees based in Israel and California to Vimeo’s office in New York. “Magisto’s proprietary technology enables cutting edge mobile apps and AI-powered editing tools which, combined with Vimeo’s scale and unmatched creator community, will empower more people to tell compelling stories through video,” said Vimeo CEO Anjali Sud. Continue reading Vimeo Acquires Magisto, Makes Move Toward Social Video

Whether it involves movies, sports events or in-the-moment activities — sharing the experience with friends can make it more enjoyable. This is what Facebook is reportedly testing with its “Watch Videos Together” feature. This feature includes the ability to watch a video within a Messenger group chat while simultaneously commenting, discussing and joking about it. Earlier this year, Facebook launched its Watch Party. Facebook is now potentially expanding its concept of the Watch Party to Messenger, the popular instant messaging app and platform. Continue reading Facebook Messenger Tests ‘Watch Videos Together’ Feature

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

In January, Facebook debuted Watch Party, an experimental feature that allows shared simultaneous viewing of videos, to a select number of users. Now, the company is opening access of the feature to all groups on the site, in an attempt to make video viewing a social experience. Groups has become an important product for Facebook’s more than 1.4 billion monthly users, and Watch Party is intended to add another compelling reason for users to stick with those who share similar interests. Continue reading Facebook Launches Watch Party for Shared Viewing of Video

Instagram is launching IGTV, a standalone app that allows users to post vertically shot videos up to an hour long. The move puts the Facebook-owned platform in direct competition with Google-owned YouTube and its own parent company. Instagram has allowed one-minute videos to be posted since 2012, when Facebook acquired it for $1 billion. Instagram also aped Snapshot with disappearing posts dubbed Stories. The company says it now has one billion monthly users, compared to YouTube’s 1.9 billion and Facebook’s 2.2 billion. Continue reading Facebook’s Instagram Launches IGTV for Hour-Long Videos

After years of requests (and users experimenting with inefficient workarounds), Twitter is finally introducing a feature called Bookmarks that allows users to save tweets in a private area on the app for later viewing. The feature, which Twitter announced last fall was in development, should provide a convenient option for saving articles and videos. “In the scheme of things, Bookmarks is a small change,” notes Recode. “It’s not the kind of feature that’s going to have a notable impact on Twitter’s user growth or revenue. It’s not going to help with Twitter’s abuse problems. It’s just a simple way to make Twitter better.” Continue reading Save Tweets for Later With Twitter’s New Bookmark Feature

Twitter is following Snapchat’s lead by developing a new camera feature that will help users easily create and share video content via its app. People familiar with the matter say that a working demo has been created, but a final design and release date have yet to be confirmed. The tool, which could change significantly in the next few months, is designed to encourage users to share video footage of what’s happening around them. Facebook has also copied innovations from Snapchat, “a mobile app focused on ephemeral photos and videos that’s popular with younger audiences,” explains Bloomberg. “Twitter’s latest change suggests that chief executive officer Jack Dorsey is taking cues from the newer company as well.” Continue reading Twitter Is Reportedly Developing Snapchat-Like Video Feature

Vivendi’s Universal Music Group, the world’s largest record company, has licensed its music catalog to Facebook. The deal, which focuses on the music in user-generated videos, covers songs that will be used in the background on videos and so-called social experiences on Facebook, Instagram, Messenger and Oculus. For Facebook, the deal is aimed at encouraging users to post more videos, key to the company’s current video-centric strategy. A day before this deal was struck, Universal also reached an agreement with YouTube. Continue reading Facebook, Universal Music Ink Licensing Deal for User Videos

Twitter will begin to post how many views each video receives, a policy already enacted by Facebook, Instagram and YouTube. View counts will include videos that brands post organically and also run as ads, but not pre-roll ads. In 2014, when Facebook began publicly displaying view counts, brands and publishers saw that their videos had millions of views and thus increased the number of videos and video ads they ran. Twitter hopes for a similar response if their view counts are comparable. Continue reading Twitter Displays View Counts to Encourage More Video Posts

In an effort to foster growth of video communities, Facebook recently rolled out its Facebook Creator app, providing social influencers with tools for creating feature-rich content. Available to all on iOS (and soon on Android), the product is an update and rebrand of the Facebook Mentions app, originally only offered to verified public figures. The new app includes enhanced fan engagement tools to help influencers add intros and outros to their streaming video broadcasts, cross-posting to Instagram and Twitter, and a central inbox for Facebook, Instagam and Messenger. Creator also features expansive analytics. Continue reading Facebook Creator App Offers Tools to Fine-Tune Social Video

For years, Facebook counted any video auto-play that lasted three seconds or longer as a view, which resulted in many publishers producing very short clips. Last year, the social media platform tweaked its News Feed algorithm to favor longer videos, and, with the debut of mid-roll ads, publishers had incentive to post clips longer than 90 seconds. Social video publishing specialist Wochit has collected data from over 200 publishers, including CBS, NBC News and USA Today that proves Facebook’s strategy is working. Continue reading Viewer Engagement Increasing for Longer Facebook Videos