Business Insider deputy editor Nicholas Carlson admits that he did not plan on watching this year’s Academy Awards ceremony until he logged in to Twitter and read the many comments about the red carpet. He then tuned in, compelled to be a part of the ongoing conversation. Twitter believes that this type of response will allow the company “to get in on the $70+ billion that Nielsen says is spent on TV advertising in the U.S. every year.” Continue reading Social Second Screens: Twitter Wants in to TV Ad Business

NAB announced that next month’s show in Las Vegas will feature 10 up-and-coming media and entertainment companies invited to participate in the new SPROCKIT program. Selected for their innovative video, mobile, social and analytics technologies, the market-ready startups participating in the program are expected to provide a glimpse into the future of content creation, management and delivery. Continue reading 2013 NAB Show: Startups Invited to SPROCKIT Program

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

With March Madness underway, many sports fans will be using social media to read and share updates about their favorite college basketball teams. To enhance the social and second screen experience this year, Twitter has joined forces with Turner Broadcasting and startup SnappyTV to provide instant 15-second replay videos of popular game highlights through Twitter’s news feed. The move will also create new opportunities for advertising revenue. Continue reading Twitter Offers Video Highlight Clips During March Madness

A recent study by collaborative media platform Wikia, in association with market researcher Ipsos MediaCT, indicates that YouTube is among the most popular sites for the younger generation, known as “Generation Z.” The study surveyed 1,203 13-to-18-year-old participants about their Internet and social media habits. Not surprisingly, the findings also point out an increase in use of mobile devices throughout the day by the same age group. Continue reading Study Shows Teens More Connected, Shift in Social Habits

Electronic Arts chief exec John Riccitiello is set to resign in the wake of the videogame company’s disappointing earnings and stock figures. EA announced that Larry Probst, current EA chairman and former CEO, would serve as executive chairman while the board searches for a replacement for Riccitiello. In a letter to his employees, Riccitiello took responsibility for the “shortcomings” in EA’s recent results. Continue reading Game News: Electronic Arts CEO Riccitiello to Step Down

As the result of a two-pronged campaign coming out of China against Western media and the technology companies that create devices from which the Chinese access news and entertainment, it may become increasingly difficult for outside companies to operate within the country. As part of the ongoing campaign, Chinese state-fun broadcaster CCTV aired a critical documentary last week regarding Apple’s customer service. Continue reading China Campaigns Against Western Media and Tech Firms

Live broadcasting site YouNow, which uses social media in order to control live streaming content, has combined with a similar counterpart. The company recently acquired blogTV to increase views on its real-time platform. Will the combined effort increase traffic to the site, or will it continue to operate in the shadows of more established video sites like YouTube? Continue reading YouNow and blogTV Combine for Live Social Broadcasting

The Mobile Symphony Orchestra in Alabama introduced its “tweet seats” late last year during a performance of Beethoven’s Eroica symphony. The seats are located in the back row of the auditorium and are made available to those who wish to text or tweet during the performance. This type of move is representative of many arts organizations’ attempts to encourage audiences to engage technologically with performances. Continue reading Tweet Seats and Other Attempts at Audience Engagement

Addressing the convergence of technology and Hollywood, two panel discussions at South by Southwest in Austin, Texas examined how filmmakers can market themselves to fans in the digital era and how tech companies can effectively pitch projects to Hollywood. The discussions addressed shifts in social media and its effects on making movies — in addition to a new focus on digital marketing. Continue reading SXSW Panels Address Technologies and Movie Marketing

YouTube co-founder Chad Hurley has plans to launch a collaborative online video startup within the next month, he announced at South by Southwest over the weekend. The new service will allow people to work together to create content. This is a clear sign of the direction of video distribution, suggests Wired. It demonstrates how video networks are becoming increasingly more like social networks. Continue reading YouTube Founder to Launch Social Online Video Service

According to a study from researchers at Carnegie Mellon University, which followed the privacy practices of 5,076 Facebook users over the course of six years, Facebook succeeded in reversing users’ inclination to avoid public disclosure over time. And even as some sought to keep personal data private from strangers by limiting what was available on their profiles, they increased what they shared with friends throughout the years. Continue reading Study Finds Increase in Willingness to Share on Facebook

Mark Zuckerberg, Facebook’s co-founder and chief exec, unveiled a significant redesign of the social network’s homepage yesterday. During the news conference, Zuckerberg explained that he wants Facebook to be “the best personalized newspaper in the world,” with a more engaging “front page,” especially on mobile devices. The makeover is intended to fend off growing competition and attract advertisers. Continue reading Facebook Launches Redesign with More Engaging Front Page

Blake Ross, Facebook’s director of product, recently announced he’d be leaving the company. He posted a goodbye letter on his profile page saying, in essence, that he was leaving the company because youngsters no longer think the social network is cool. While there was an air of humor to his post, it also had some truth to it. He’s since taken down the letter, claiming it was posted publicly by accident. Continue reading Facebook No Longer the Social Network Du Jour for Teens?

Slowly but surely Facebook is developing and understanding its own strengths regarding its ability to compete within the online advertising world. And the social networking giant is actively looking for ways to gain more ground on the online ad powerhouse that Google has become. But the problem remains, how does Facebook prove its value to online advertisers? Continue reading Facebook Bolsters Ad Efforts, Looks to Compete with Google