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Google Aims to Replace iPhone Camera App with YouTube Capture

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December 19, 2012

YouTube has released a new basic iOS camera app that uploads automatically and makes sharing to social networks as easy as pushing just one button. Simply called Capture, it “comes with a few key features that make it superior to the default iOS camera app: It offers image stabilization and color correction, and users can trim clips and even add a YouTube-approved soundtrack,” reports GigaOM. Continue reading Google Aims to Replace iPhone Camera App with YouTube Capture

Marketing: Retailers Try Twitter for Promoting Holiday Shopping Deals

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December 18, 2012

Retailers are taking a more aggressive approach on Twitter this holiday season, using the social network to heavily promote products and deals. An example of this strategy involves Best Buy, which is using Twitter differently this year than it did in the past. “Last year, the electronics retailer bought ads on Twitter to promote sales the week of Thanksgiving, and not much else,” writes the Wall Street Journal. Continue reading Marketing: Retailers Try Twitter for Promoting Holiday Shopping Deals

Will Changes to Facebook Privacy Controls Make Users Feel Secure?

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December 17, 2012

Facebook will offer improvements to its privacy settings by the end of the year to allow users to change and understand their privacy settings without going to a remote privacy settings page.

The social network will provide a dropdown box on “almost every page,” reports The Atlantic. Facebook will also include messages alongside posts to help people understand who can see the specific status update or picture.

Changes to the privacy settings are intended to help people understand who can see content, and to help users target and remove inappropriate or unwanted content.

The changes will not affect Facebook’s data sharing, and Facebook will continue to leverage user data to build targeted advertising.

While The Atlantic classifies the changes as mostly “cosmetic,” it still says they are important because simplifying privacy control could help Facebook gain user trust.

Ready to Earn, Facebook Rolls Out Gifts Social Commerce Product

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December 17, 2012

After two months of testing, Facebook Gifts is rolling out publicly to U.S. users. TechCrunch predicts that Facebook could earn between $127.5 million and $1.02 billion per year with the social commerce product.

“It lets people choose a friend, often someone who’s birthday or wedding it is, and give them a real-life gift or gift card,” explains the post. “At first it only allowed a few users to access the beta, but then let the service grow organically so anyone who received a Gift gained the ability to give them. It dropped another couple tens of millions of users into Gifts in late November, and now is finally publicly available so anyone in the U.S. can give to other people stateside.”

Since the social network currently touts roughly 170 million U.S. users, the earnings potential is massive. TechCrunch maps out this potential based on number of users and an assumed average gift amount, and speculates that Gifts could account for 3 to 24 percent of the social network’s annual revenue.

“Basically, Gifts will complement Facebook’s advertising and gaming revenue but won’t replace them,” suggests the post. “If it made $510 million a year, that would be $3 per year in additional average revenue per user in the U.S. That would nearly double the U.S. ARPU from $3.40 to $6.40.”

Of course, if successful, these numbers could increase dramatically with an international release.

FTC Mobile Apps for Kids Report Finds Little Progress in Privacy

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December 13, 2012
  • The Federal Trade Commission’s staff report, “Mobile Apps for Kids: Disclosures Still Not Making the Grade,” analyzes mobile applications aimed at children, and finds that little progress has been made since last year in terms of warning, or even informing, parents about the data collection in applications.
  • The report notes that the applications have interactive features and social media sharing that can send information on the children to advertising companies or analytics companies without seeking parental consent. Some applications do not even disclose the actions to parents, according to the report.
  • “While we think most companies have the best intentions when it comes to protecting kids’ privacy, we haven’t seen any progress when it comes to making sure parents have the information they need to make informed choices about apps for their kids,” said FTC Chairman Jon Leibowitz. “In fact, our study shows that kids’ apps siphon an alarming amount of information from mobile devices without disclosing this fact to parents.”
  • “All of the companies in the mobile app space, especially the gatekeepers of the app stores, need to do a better job,” he added. “We’ll do another survey in the future and we will expect to see improvement.”
  • The report, which examined disclosures within the app, disclosures on the promotion page in the app store, and at the app developer’s website, found “most apps failed to provide any information about the data collected through the app, let alone the type of data collected, the purpose of the collection, and who would obtain access to the data.”
  • “Even more troubling, the results showed that many of the apps shared certain information with third parties — such as device ID, geolocation, or phone number — without disclosing that fact to parents,” according to the report.

CBS Plans Week-Long Super Bowl Programming Across Platforms

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December 11, 2012
  • In an effort to fully leverage the biggest ratings generator of the year, CBS plans to launch nearly a week’s worth of Super Bowl XLVII programming leading up to the February 3 game in New Orleans.
  • Multiplatform coverage and 15 different shows are planned across CBS News, CBS Sports Network, Showtime, syndication, daytime and late-night.
  • “If you have the biggest event on television, it’s important to maximize that value, not just for the sports division but for the rest of corporation as well,” says Sean McManus, chairman of CBS Sports.
  • “‘CBS This Morning’ will broadcast from New Orleans Thursday through Saturday,” notes The Hollywood Reporter. “‘The CBS Evening News’ with Scott Pelley and ‘CBS Evening News Saturday’ will broadcast from Jackson Square Friday and Saturday.”
  • Additionally, Super Bowl-related programming is planned for shows including “Face the Nation,” “The Talk,” “The Late Late Show,” “Inside the NFL,” “Lead Off,” “Rome” and others.
  • While McManus explained the push will be expensive, “he was quick to point out that CBS will make money on the game — which is nearly sold out of ad inventory at an average cost of $3.8 million for a 30-second spot — up from $3.5 million last year,” reports THR.
  • The Super Bowl has set new ratings records each of the last three years (last year drew more than 111 million viewers). “Of the five most-watched telecasts in TV history, four are Super Bowls,” according to the article.

Justin Timberlake Unveils New Myspace: Is it Worth the Time?

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September 25, 2012
  • Fifteen months ago, Specific Media purchased MySpace, with Justin Timberlake taking an ownership stake in the flailing social network.
  • Following months of relative quiet — with the only major news being a new Panasonic partnership announced at CES 2012 — the new Myspace (now fashioned with lower case ‘s’) has finally been revealed in a Vimeo post.
  • Timberlake tweeted a link to a video that gives a sneak preview at the new service. Included in the Mashable post, the video makes the new Myspace look “clean and attractive.”
  • It shows a new login using Facebook or Twitter that allows users to bring photos or other information from the other networks. Status updates feature large photos with comments showing up below.
  • “There is a large music component to the service, which includes a way to browse albums, find popular songs and artists and more,” the post explains, noting that it is still uncertain whether Myspace is “building its own music service or if it has partnered with a provider such as Spotify, Rdio or Rhapsody.”
  • “The biggest question I have about the new Myspace is whether or not the brand is worth anything,” writes Christina Warren for Mashable. “I’ve argued in the past that the biggest asset of Myspace is also its biggest liability. What the new owners will have to do — celebrity investor or not — is prove to users why this Myspace is worth a user’s time.”

New IDC Study: Will Microsoft Purchase Netflix and LinkedIn?

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December 6, 2011
  • A study from IDC predicts that Microsoft may consider purchasing Netflix and LinkedIn next year in an effort to cash in on “the convergence of mobile computing, social networking, cloud services, and big data analytics.”
  • “Look for Microsoft to buy a content/media cloud, like Netflix, to provide a marketplace for its apps and content,” says Frank Gens, senior VP and chief analyst at IDC.
  • Gens refers to the platform built on mobile computing, cloud services, social networking, and big data analytics as the “3rd Platform.”
  • “The industry’s shift to the 3rd Platform will accelerate in 2012, forcing the industry’s leaders to make bold investments and fateful decisions,” predicts Gens. He suggests companies including Apple, Microsoft, HP, SAP, RIM and others will face “crossroads moments” next year.
  • Is Computerworld blogger Preston Gralla convinced? Not really. “Building an app store directly into Windows can serve the same purpose. If the price is right, buying Netflix might make sense. But I don’t expect the price to be right.”

Firmware Update for Sony Bravia TVs adds Twitter, Facebook, YouTube HD

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December 6, 2011
  • Sony announced it has updated firmware for its Bravia LCD TV sets, enabling viewers to get tweets, post on Facebook and watch hi-def videos via YouTube HD.
  • Bravias have also added compatibility with a version of the Remote Keyboard application, previously available only on Vaio PCs and Xperia smartphones.
  • “Finally, you can now get live Twitter updates along the bottom of your screen and even use a Shazam like feature called Track ID to determine the names of songs, or their artists, that are played during your shows or commercials,” reports Engadget.
  • The press release emphasizes keyboard compatibility: “You can already use your smartphone or Vaio keyboard to control your TV and surf the Web — and now you can use other laptops too. From typing a Web address to searching for information about the latest movies, it makes entering text on-screen even easier than using your TV remote.”
  • The free update is currently available for those with compatible Bravia TVs.

New Feature: Conference into Google+ Hangouts with Free Voice Calls

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December 6, 2011
  • Google may directly challenge Skype with a new feature that enables free voice calls to the U.S. and Canada within Google+ Hangouts.
  • “To activate the feature, simply start a Hangout, click the Invite button at the top, select ‘Phone,’ and enter a phone number. If the recipient picks up, they’ll be instantly connected,” reports TechCrunch. “The free offer is supposed to last through 2012.”
  • This allows people who don’t have a Google account or even a computer to join a G+ video chat. It also enables free 1-on-1 calls, much like Skype.
  • The service has the potential to be used for conference calls, in making group decisions or serve as a a draw simply for casual use.
  • Google hopes the free calls will attract people to Hangouts, which has been “a bit sparse due to the social network’s low current user count.”

Tweet Seats: Will More Theaters Reserve Sections for Social Interaction?

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December 5, 2011
  • Some theaters and performance groups are setting aside “tweet seats,” special sections for patrons to live-tweet during performances.
  • Rick Dildine, a theater festival director in St. Louis, says tweet seats have “become a national trend.”
  • “Coast to coast, theaters are experimenting with how to use ‘tweet seats’ effectively,” he explains. “The arts are evolving right now, they are participatory… Social media is a tool we rely on, and we have been unafraid to experiment with it.”
  • Some have placed tweet seats in the back row of theaters to minimize disruption, while others (including Carnegie Hall in NYC and the Kennedy Center in DC), “have not tried tweet seats and expect audience members not to access their phones during performances,” reports USA Today.
  • The article cites some interesting success stories of performances incorporating tweet seats, including a recent example involving the Cincinnati Symphony Orchestra (CSO). “Tweeting the CSO’s performance was like attending a members-only social event in the midst of a traditionally formal setting,” said tweeter Jennifer Nissenbaum. “I could communicate openly about my reactions to the music, musicians and conductor — without speaking a word. Plus, I had the opportunity to engage others, and get their reactions to the performance.”

Financial Analyst Weighs Pros and Cons of Zynga $7 Billion IPO

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December 5, 2011
  • In an analysis of Zynga’s pricy IPO, Forbes contributor Peter Cohan advises investors to “avoid this stock.”
  • “Social media gaming sweat shop Zynga filed to sell 14.3 percent, or 100 million, of its shares, valuing the lot at $7 billion,” he writes. “Should you pay the price to get in on its IPO? No.”
  • Zynga does have some things working in its favor: 1) It operates in the highly profitable virtual goods market that is expected to more than double by 2014; 2) It has a competitive advantage with the largest player audience on Facebook and 383 percent annual growth rate from 2008 to 2010; and 3) It has the ability to sustain its leadership position. “In October, Zynga announced Project Z that would lessen Zynga’s dependence on Facebook users. If that and its effort to go mobile work, Zynga would be in a stronger long-term position,” suggest the article.
  • So why not invest? Zynga’s IPO valuation is too high relative to its competitors; its growth is slowing down; and, its net income shrank for the majority of 2011 leaving “razor thin” 3.7 percent net profit margins. “No amount of sweat-shopping will fix Zynga’s slowing growth,” reports Cohan.

Safe Internet Coalition Established in Europe Aimed at Protecting Children

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December 5, 2011
  • Apple, Google, LG, Nintendo, Nokia, Samsung and Facebook are among 28 tech and media companies that are joining forces to “deliver a better Internet for our children,” reports TheNextWeb.
  • “The group was put together by the European Commission (EC) and the priority actions set out include making it easier to report harmful content, ensuring privacy settings are age-appropriate, and offering wider options for parental control,” according to TNW.
  • “This new coalition should provide both children and parents with transparent and consistent protection tools to make the most of the online world”, says Neelie Kroes, vice president of the EC. “The founding coalition members are already leaders in children’s safety online. Working together we will be setting the pace for the whole industry and have a great basis for fully empowering children online.”
  • The coalition has created a statement of purpose covering five key areas: create effective reporting with simple, robust tools; enable age-appropriate privacy settings; develop age-rating through widespread content classification; extend parental control; and effectively remove child abuse material through improved cooperation with law enforcement.

Connected TV Marketing Association Announces Global Launch

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December 2, 2011
  • The Connected TV Marketing Association (CTVMA) launched this week in New York, London, and Melbourne, Australia — in addition to 47 other chapters worldwide — to organize the fast-growing Connected TV industry, which is projected to account for 90 percent of the global TV market by 2014.
  • “I will be serving as an advisor and co-chair in North America of events and networking,” writes Natan Edelsburg of Sawhorse Media. “The implications for connected TVs with social is obvious. The more Internet enabled your TV becomes the more opportunities there will be to bridge apps and social platforms.”
  • Co-founder Zach Weiner told Lost Remote in an interview: “Our core reason for existence is help navigate the ways that the marketing, technology and device community can all come together to achieve potential. We hope to help educate, inform and provide oversight for the industry at large.”
  • “We believe that social TV is one of the core elements that truly enlivens Connected TV and makes it relevant,” adds Weiner. “Television with an endemic connection to the Internet allows for watching behaviors to be socialized in amazingly new and novel ways. New TV apps that are being created and app branding vehicles will all be highly social. EPGs and even programming itself will all have social graphs at their core.”

CEO Bans Email: Encourages Social Tools such as Facebook and Texting

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December 2, 2011
  • Is emailing a thing of the past? Thierry Breton, CEO of the French firm Atos (one of the largest IT companies in the world), believes email is a time-killer and plans to get rid of the practice within his company.
  • Breton’s 80,000 employees will be asked to make the transition from email to using social media tools, phone calls and face-to-face communication as alternatives.
  • “If people want to talk to me, call or send me a text message,” said Breton. “Emails cannot replace the spoken word.”
  • Breton himself has not used email at work for three years, claiming that it’s inefficient and a “burden to the workflow,” according to Engadget.
  • Forbes adds that Breton cites specific examples of how email wastes time: 1) “The ‘deluge’ of information that plagues organizations,” 2) “The need to review ‘useless’ emails and the time it takes to get focused again on important tasks,” 3) “The ‘pile’ of email that employees end up sorting through after hours and the associated drain on employees’ personal time.”
  • According to The Daily Mail, Breton quotes a recent study by business watchdog ORSE: “Reading useless messages is terrible for concentration, as it takes 64 seconds to get back on the ball after doing so. Poorly controlled, the e-mail can become a devastating tool.”

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