According to Nielsen estimates, Sunday’s broadcast of Super Bowl XLVIII on Fox drew 111.5 million viewers, making it the most-watched television broadcast in U.S. history. The overall ratings may have even gone higher had the game not been such a blowout. Last year’s Super Bowl on CBS averaged 108.69 million viewers. Sunday’s viewership totaled 112.6 million, when including those who watched on digital platforms Fox Sports GO and FoxSports.com, and fans who opted for the Spanish-language feed on Fox Deportes. Continue reading Super Bowl Sets Records for Game, Halftime Show, Social Media

Nielsen is now measuring the “unique audience” for Twitter posts related to television, providing advertising and television executives with a more complete view of social TV. The company introduced Nielsen Twitter TV Ratings yesterday, a previously announced service that intends to measure the reach of Twitter conversations related to television shows. Nielsen expects that networks will eventually promote Twitter TV Ratings the same way they promote traditional broadcast ratings. Continue reading Social TV: Nielsen Measuring Unique Conversations on Twitter

When marketers discuss social TV and growing trends involving second screens, they are often thinking Twitter, which has become synonymous with the sharing of TV-related content. Last week we reported that Twitter had acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Understanding social TV is rapidly becoming vital to marketers. Earlier this year, Twitter purchased social analytics firm Bluefin Labs, and Nielsen acquired SocialGuide. Continue reading Despite Growing Competition, Twitter Leads Social TV Wave

Twitter has acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Twitter purchased social analytics firm Bluefin Labs earlier this year, while Nielsen picked up SocialGuide. Trendrr, which was developed by digital agency Wiredset and first launched in 2007, will not be signing any new social analytics contracts and its curation product will likely be fully folded into Twitter’s offerings. Financial terms of the deal were not disclosed. Continue reading Twitter Boosts its Social TV Arsenal with Trendrr Acquisition

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media