Super Bowl 56 is now history, and the massive 70,000-square-foot Samsung Infinity Screen that debuted at the game made history, too. Hanging directly over LA’s SoFi Stadium field in an open loop, the Infinity Screen defies categorization. Not only is it the largest stadium display in the world, according to Samsung, but it is designed differently, hanging on the horizontal, with images displayed on the interior and exterior vertical surfaces, so fans can get a clear view no matter where they’re sitting. Totaling 80 million pixels, the panels soar as high as 40-feet (about four stories). Continue reading Samsung Infinity Screen: the World’s Largest Stadium Display

NBCUniversal announced that it has been selling 30-second ad spots for the NFL’s Super Bowl LVI for as much as $6.5 million, marking an 18 percent increase over the last Super Bowl and establishing a new rate record. Notably, the ad rate suggests that advertiser demand remains strong for the live broadcast despite shrinking audiences. The game is slated for February 13, 2022, at SoFi Stadium in Inglewood, California. In addition, NBC has nearly sold out its advertising for the Beijing Winter Olympics, also scheduled for February. The Super Bowl and Winter Olympics have a schedule overlap for the first time. Continue reading NBC Sets New Record for Price of Super Bowl Commercials

The three-story, 6,000-seat YouTube Theater will open mid-summer in Inglewood, California near SoFi Stadium and American Airlines Plaza, to host live entertainment and YouTube award shows, creator events, eSports competitions, concerts and more. The theater is the fruit of a 10-year naming rights agreement struck between Hollywood Park, a development backed by Los Angeles Rams owner Stan Kroenke, and Google’s YouTube. Financial terms were not disclosed. YouTube Theater will offer the company another way to build brand awareness. Continue reading YouTube Theater Will Debut This Summer in Hollywood Park