The HDMI Forum’s Technical Working Group just released a first draft of HDMI version 2.1, which will support 8K video with HDR at a 60Hz refresh rate or 4K video at a 120Hz refresh rate. The proposed standard, which will be backward compatible with the current HDMI standard, will, says the Working Group, allow for “immersive viewing and smooth fast-action detail,” as well as support 10K. Although 8K is years away from being mainstream, the first 8K TVs and monitors have been demonstrated at CES 2017. Continue reading HDMI Forum Releases First Draft of HDMI 2.1 Spec for 8K, 4K

A Digital Hollywood panel on the “multi-screen OTT experience” took a look at the entire ecosystem in a conversation led by Altman Vilandrie & Company director Jonathan Hurd. “A year ago, the multi-screen experience would have meant something different than today,” he said. “This year, we’ve had a big disruption with the Virtual MVPD (Multichannel Video Programming Distributor) model, including Sling TV, PlayStation Vue and, soon, the introduction of a similar service from Hulu. Where are the pain points for consumers?” Continue reading Leaders Discuss Multi-Screen Experience and Future of OTT

Sony debuted a campaign this weekend to market 4K entertainment. The promotion — launched by Sony Electronics, Sony Pictures Home Entertainment and Best Buy, in collaboration with National CineMedia — includes a 30-second spot for NCM’s FirstLook pre-show content. The spot features outtakes from “The Amazing Spider-Man 2” (available tomorrow on Blu-ray, DVD and Digital HD) with an emphasis on viewing movies via Sony 4K Digital Cinema projectors in theaters and Sony 4K TVs at home. Continue reading Cross-Promotion Highlights the 4K Entertainment Experience