Sony is getting ready to launch its new 65-inch curved screen HDTV. While LG and Samsung introduced curved OLED HDTVs this summer ($10,000 and $9,000 respectively), Sony’s $4,000 display is the first curved LED HDTV featuring contrast-enhancing LED backlighting. According to Sony, the new TV produces richer 3D video and has a wider viewing angle with a curvature designed to make the viewing experience seem more natural. Continue reading Sony to Launch Curved LED HDTV, Promises Immersive Viewing

During our CES coverage in January, we reported that Sony was planning to launch a 4K Ultra HD Media Player, preloaded with 4K movies from Sony Pictures Entertainment. On Monday, the company began taking pre-orders for the $699 device, which will be available this month (new 4K content will be added to the service by the fall). Those who purchase Sony’s 4K TVs will receive a $200 introductory discount on the media player. Continue reading Sony Takes Preorders on New 4K Media Player, Ships in July

In an effort to boost lagging television sales, Best Buy announced that 700 of its U.S. stores will start selling Sony 4K Ultra HDTVs this week. The home theater departments of Best Buy and Magnolia stores will prominently display the 4K sets and offer demonstrations that tout the benefits of the new format over current 1080p offerings. The demos are expected to emphasize up-scaling capabilities to help attract consumers. Continue reading Best Buy Now Selling Sony 4K Televisions in its U.S. Stores