Best Buy is going all out to promote sales of the Oculus Rift and Sony PlayStation VR, with what’s regarded as the first mainstream test of VR products. The Oculus Rift demonstrations, which began their rollout in May, will be in 500 stores in time for the holiday season, with an added 200 demonstrations for PlayStation VR starting in October. The genesis of the push to VR began with chief executive Hubert Joly, who had a “mind-boggling” VR experience with a man-eating shark. He’s betting the U.S. public will be equally smitten. Continue reading Best Buy Bets Big on Virtual Reality with First Mainstream Test

New York-based Digital Media Rights is attempting to bridge the gap between cable networks and YouTube with the launch of its new Yuyu streaming service. Yuyu, which joins an increasingly crowded SVOD market, currently features more than 350 titles with an emphasis on content from independent publishers. The video aggregation company, which has more than 8,000 TV shows and movies under license and distribution deals with Hulu and Amazon Prime, plans to launch three more OTT services this year, adding to its portfolio that includes Asian Crush and Midnight Pulp. Continue reading SVOD Service Yuyu Offers Titles from Independent Publishers

To promote its new thriller “Don’t Breathe,” Sony Pictures Entertainment created the first immersive, 360-degree video ad for the social media platform Snapchat, with its more than 150 million mainly young users. The campaign is a 10-second video that lets users “swipe up” to see the 90-second 360-degree video on a Web page in the app. “Don’t Breathe,” about three burglars who invade the home of a blind military veteran and find themselves trapped and fighting for their lives, opens in theaters August 26. Continue reading Sony Debuts Immersive Video to Promote Movie on Snapchat

The new version of Xbox One S launched with the ability to output high dynamic range to compatible TV sets. The move highlights the current competition between two different HDR standards: HDR10 and Dolby Vision. Xbox One S adopted the open standard HDR10 promoted by Samsung, Sony, Sharp, 20th Century Fox, Lionsgate and Paramount. Many content creators (Netflix and Amazon are two) and TV set manufacturers (Vizio, LG and Philips) are hedging their bets by offering content or hardware in both HDR standards. Continue reading With Xbox One S, Microsoft Is the Latest Supporter of HDR10

This summer, Sony will begin shipping the new Z television set series, redesigned from the ground up to combine the best technical features of both LCD and OLED sets. Whereas OLED TVs can show a true pitch-black, they can’t match the brightness of LED-backlit LCD TVs. With the advent of high dynamic range (HDR), TV sets need both the control of individual pixels provided by OLEDs and the brightness of LCDs. Sony achieves that by adding more LEDs in its backlight and focusing their beams for less light leakage. Continue reading Sony to Debut TVs Combining Best OLED and LCD Features

HTC helped put together the Virtual Reality Venture Capital Alliance, a coalition of 28 venture capital firms committed to investing $10 billion in virtual reality, augmented reality and mixed reality startups. Among the companies joining the consortium are Sequoia Capital, well known for investing in tech giants Apple and Intel; Matrix Partners; and 500 Startups. Prior to this, HTC — which created the Vive VR headset — had pledged more than $100 million to the nascent VR industry. HTC has since spun off Vive into its own separate company. Continue reading Virtual Reality Venture Capital Alliance to Support VR Startups

As the latest in its ongoing Digital Town Square series, the Entertainment Technology Center at USC held a symposium on “Rethinking Digital Archiving and Storage” on June 9 at Amazon’s Santa Monica facilities. Approximately 80 people from all the major Hollywood studios, archivists and post production professionals participated in the interactive forum that examined the challenges in current archiving and storage practices, the pressures to change those practices, and emerging solutions. Continue reading ETC Hosts Digital Town Square on Digital Archiving, Storage

Sony’s PlayStation Vue streaming TV service is now available on Roku’s set-top boxes, media sticks and television sets. The Vue service enables users to stream dozens of cable channels such as CNN, Comedy Central, ESPN, Fox News and MTV over the Internet. Vue can be accessed as a Roku app in addition to apps for iPhones, iPads and Amazon’s Fire TV. Next week Vue will be offered for Android users. “Now that Vue is available nationwide and on many streaming-video devices, it’s truly a viable alternative to a traditional cable-TV service,” suggests The Wall Street Journal. Continue reading PlayStation Vue on Roku Devices Offers Alternative to Cable

Market research firm Greenlight VR reveals that consumers’ main interest in virtual reality is not games, but rather travel, entertainment, events, home design and education. The company’s recent 2016 Virtual Reality Consumer Report also notes that the top VR device consumers now want is the Samsung Gear VR, followed by the PlayStation VR, and that they are less enthused about paying a premium for VR than they were in October. The report surveyed more than 1,200 people aged 18 to 60, including both users and non-users of VR. Continue reading Study Finds People Prefer VR Travel, Adventure to VR Games

Sony dominates U.S. patent filings related to virtual reality, followed by IBM, Samsung, Microsoft and Canon. Magic Leap and Reveo are the leading startups when it comes to published patents related to VR. Microsoft, Sony and Qualcomm have the most published patents related to augmented reality, although they do not necessarily lead in the number of AR inventions. Osterout Group and Magic Leap are the clear leaders in published AR patents. All the companies on these lists have far fewer inventions than patents because multiple patents may be included in a single invention. Continue reading Patents, Investments Point to Significant Future for VR and AR

VR company Vrse has changed its name to Within and received $12.56 million in funding, led by venture firm Andreessen Horowitz. Other Within investors include 21st Century Fox and Annapurna Pictures. This is just the latest example of the huge sums that VR and AR companies have been able to garner. Magic Leap raised $793.5 million earlier this year, and Disney spearheaded a $65 million round for VR firm Jaunt. Comcast also led a $6.8 million Series A funding round in VR studio Felix & Paul. Continue reading Vrse Changes its Name to Within and Raises More VC Money

For some users, virtual reality creates motion sickness, with the result that they either avoid VR completely or limit their time with VR experiences. Now, two engineering professors at Columbia University say that they’ve come up with a solution to VR sickness that can be easily applied to the current array of consumer VR headsets, including Oculus Rift, HTC Vive, Sony PlayStation VR and Google Cardboard. The solution is simply a matter of dynamically changing — sometimes quite subtly — the field of view (FOV). Continue reading Study Shows Restricting Field of View Alleviates VR Sickness

In a blow to record companies — and a win for Internet service providers, the 2nd U.S. Circuit Court of Appeals in New York yesterday ruled that Vimeo cannot be held liable for copyright infringement if the video-sharing site unknowingly hosts older music that was uploaded by users. In addition, the court ruled that it is not enough to prove Vimeo ignored infringement if company employees had watched videos containing copyrighted sound recordings. The case, which centered on the Digital Millennium Copyright Act (DMCA), was being watched closely by Silicon Valley. Continue reading Appeals Court Rules for Vimeo in Copyright Infringement Case

At E3 in Los Angeles this week, Sony made a splash in virtual reality, by announcing a release date for its VR headset, designed to work with the PlayStation 4, now owned by 40 million people. PlayStation VR, which will go on sale in the U.S. on October 13, will offer 50 titles by the end of 2016, including an exclusive Batman game, Capcom’s “Resident Evil 7,” Square Enix Holdings’ “Final Fantasy XV” and a “Star Wars” title. The company also debuted exclusive PlayStation 4 games, including Batman and Spider-Man titles. Continue reading Sony to Release VR Headset and 50 VR Titles by End of 2016

At E3, Microsoft debuted the 4K video-capable Xbox One S, which is 40 percent smaller and $49 less than the previous $349 Xbox. The new console, also offered as a $400 version for a 2-terabyte hard drive, will unveil as a special edition in August and a standard version by end of year. Microsoft also plans to release a new virtual reality console and cross-platform games. Microsoft is in heated competition with Sony, which has sold an estimated 40 million PlayStation 4 consoles versus Microsoft’s estimated 21 million Xbox Ones. Continue reading Microsoft Unveils New Xbox, VR Plans, Cross-Platform Games