Sony Announces First Head-Mounted 3D OLED Display

  • Sony announced it will launch a head mounted display dubbed the “Personal 3D Viewer” HMZ-T1 in Japan this November (some of you may have seen the prototype at CES 2011).
  • The wearable display is designed for viewing both 2D and 3D on a “movie theater-like virtual screen,” equivalent to a 750-inch display, according to Sony.
  • The device uses twin 0.7-inch OLED panels with 1280×720 resolution and 5.1 surround sound. It is expected to sell in Japan for around $700 (possibly higher when it makes its way to the U.S.).
  • ETCentric staffer Phil Lelyveld comments: “Online chatter discusses this as an alternative to 3DTVs versus the social aspect of viewing. The health warning at the bottom of the press release is rather strange, given the target market.”
  • Health warning from the Sony press release: “Considering the protection of the growth and development, we ask children (age 15 and younger) to refrain from using this product.”

Movie Site Flickme Launches, Betting Big on Social Interaction

  • Former COO of Funny or Die Mitch Galbraith launched the beta version of social streaming movie service flickme this week with deals in place from Sony and Warner Bros. The venture was founded by Galbraith and Mark Smallcombe, who received funding from Sequoia Capital.
  • The new service lets users rent or purchase movies and watch instantly, via their Facebook accounts. Users can also socially connect with friends to share deals and recommendations. According to the website: “About one third of the movies on flickme feature pass-along perks: the first person to rent or buy can share special offers with friends, including discounts and access to rentals before they are normally available.”
  • The service will face competition from streamers such as iTunes and Netflix but is hoping the social connection will make it distinct.
  • “We’ve built a short cut to find movies you’ll love,” says Galbraith. “We’re assembling a library of thousands of top Hollywood titles and enabling highly personalized recommendations from close friends to ensure every movie you watch on flickme is a winner.”

Google Chair Remains Committed to Google TV, Hints at New Partners

  • Google remains “absolutely committed” to Google TV, according to executive chairman Eric Schmidt.
  • “Google TV, which allows viewers to mix Web and television content on TV screens via a browser, has received lukewarm reviews and been blocked by the major U.S. networks since its launch in the United States in October,” reports Reuters.
  • However, Schmidt told Edinburgh International Television Festival attendees that Sony and Logitech will remain partners for the next version and added, “I believe there are many more coming.” He also summed up three trends to watch most regarding the future of TV — Mobile, Local and Social.
  • Additionally, Schmidt explained there are “interesting ideas” how Motorola can help Google TV (last week Google announced its $12.5 billion acquisition of Motorola Mobility), but he would not provide details until the merger was completed.
  • “We’re intending to run Motorola, which would include the set top box business, as a completely separate business,” he said. “That does not mean that there won’t be communication between the two, and obviously sharing and knowledge sharing.”

Sony Xperia Line Baking Gingerbread: Adds Google Talk and Video

  • Sony Ericsson is adding Google Talk and video features this fall to its Xperia smartphone line.
  • The features will be available courtesy of an upgrade to the Android 2.3.4 Gingerbread platform.
  • The phone maker is also adding 3D camera features and increased social networking capabilities such as making Facebook access easier and quicker.
  • According to eWeek, key features include: “The ability to let users turn their Xperia smartphone into a mini PC by connecting mouse, keyboard or game controllers via USB to the Sony Ericsson LiveDock multimedia station, or to a TV via HDMI; Swipe text input (a competing technology to Swype on Android handsets); and screen capture from anywhere in the phone, a valuable tool for Web publishers.”
  • Expect the Xperia line to be available by October, possibly before the iPhone 5 fall launch.

Sony Alpha A77: A Glimpse at What May Make DSLRs Obsolete

  • Sony has announced two A-mount models for its Translucent Mirror line, the a77 and a65.
  • The a77 is the successor to Sony’s a700 DSLR. Sony has replaced the traditional mirror with a translucent technology that offers faster autofocus with less bulk.
  • The Sony press release claims: “The a77 boasts the world’s fastest continuous AF shooting performance” (among interchangeable-lens digital cameras with APS-C size sensors).
  • Digital Trends comments: “The a77 is exactly the kind of expensive ($2000 kit), hulking (weather-sealed magnesium body) piece of camera hardware with ridiculous specs (24.3 megapixel APS-C sensor, ISO 50-16,000) that photographers everywhere drool over.”
  • Eliminating the traditional mirror of a DSLR could potentially lead to serious changes in camera design and functionality. “It’s a huge breakthrough for DSLR videographers, who now have a viable option for seriously fast and accurate focusing (read: great for sports),” suggests Digital Trends. “It also allows the camera to have a crazy burst rate: 12 frames per second at 24.3-megapixels, far faster than any DSLR, even those that use lower resolutions.”

Sony NEX-VG20: Focus on Sensor, Sound, Interchangeable Lenses

  • Sony has unveiled its much anticipated NEX-VG20 camcorder, the next-gen version of its popular VG10. The company explains that four key value propositions were considered when developing the VG20: the sensor, sound, lenses and design.
  • Notable features include: interchangeable lens capability, new Exmor APS HD CMOS sensor and BIONZ processor, recording in 1080p (1920×1080), 16 megapixel sensor, ability to save images in JPEG and RAW formats, and recording at frame rates of 24p or 60p.
  • “What really sounds like it’s been improved is the VG20’s audio recording capabilities,” reports Digital Trends. “It includes a Quad Capsule Spatial Array Mic that supports stereo and 5.1 channel surround sound and has a new audio level control.”
  • In its Hands-On Impressions section, Digital Camera Review praised the “comfortable design and smart ergonomics” of the VG20, although expressed some issue with the camera’s heft. The review spoke highly of the LCD screen’s TruBlack technology and ability to rotate 270 degrees, but had issues with the viewfinder: “I appreciated the fact that it displayed plenty of helpful information including resolution, video format, battery life, remaining memory, etc., and I thought that the picture looked pretty crisp. But after having spent some time with the outstanding OLED viewfinders on the Alpha cameras (and enjoyed how closely it projected the image to the eye, so there was little to no border) I felt like I was looking down an extremely long hallway when using the viewfinder on the VG20.”
  • The NEX-VG20 is scheduled for a November release. Price: $1,599 (or $2,199 with the lens mount kit).

Innovative Concept: Sony Developing Subtitle Glasses for Moviegoers

  • Sony is developing special subtitle-enabled glasses that could be in UK movie theaters as early as next year.
  • According to the BBC, one in six people have some level of deafness and are not being served well by the movie industry. In fact, many film fans with hearing issues wait for films to be released on DVD when subtitles are available.
  • “What we do is put the closed captions or the subtitles onto the screen of the glasses so it’s super-imposed on the cinema screen, [making it look] like the actual subtitles are on the cinema screen,” explains Tim Potter of Sony.
  • “The good thing about them is that you’re not refocusing. It doesn’t feel like the words are really near and the screen is far away. It feels like they’re together,” said test subject Charlie Swinbourne, who is hard of hearing.
  • “It was a great experience,” he added. “I think it’s a massive opportunity to improve deaf people’s lives and I think there’s great hope that this would give us a cinema-going future.”
  • If the glasses prove popular in the UK, we should expect to see them in wider availability in the near future.

BBM Music Service: Too Little, Too Late?

  • Research In Motion may roll out BBM Music, a new music service designed to work with BlackBerry Messenger, as early as this week.
  • RIM has nearly completed deals for the service with Vivendi SA’s Universal Music Group, Sony Corp.’s Sony Music Entertainment, Access Industries Inc.’s Warner Music Group, and EMI Group Ltd.
  • Subscribers would only get access to 50 songs but they can share them with other Blackberry Messenger users.
  • The service will reportedly cost less than $10/month and is not intended to compete with the likes of iTunes or Spotify. “Instead, the BlackBerry service is supposed to help younger users ‘customize’ their phones and share their songs with friends.,” reports The Wall Street Journal.

Lucasfilm and Sony Pictures Imageworks Release CG Interchange Format

  • Lucasfilm and Sony Pictures Imageworks unveiled Alembic, a computer graphics interchange format, this week at the SIGGRAPH Conference in Vancouver. Version 1.0 is now available for download.
  • According to Carolyn Giardina of The Hollywood Reporter, Alembic is “an open source system aimed at helping VFX companies easily store and share complex animated scenes across facilities, regardless of what software is being used.”
  • Sony Pictures Imageworks reports Alembic enables its artists to work 48 percent faster while using significantly less disc space.
  • At SIGGRAPH, leading software suppliers including Autodesk, Luxology, The Foundry and Side Effects are showing Alembic support for their top products.

Manufacturers Team Together to Standardize 3D Glasses

  • Panasonic, Samsung and Sony are throwing their support behind XPAND’s 3D glasses in an effort to create some market standardization.
  • XPAND’s active shutter glasses would also become the standard for computers and home projectors.
  • Development of the glasses under this new initiative will not begin until September so we may not see them on the market until next year, but Gizmodo suggests they will be backwards-compatible with all 2011 Sony, Samsung and Panasonic active shutter 3D TVs.
  • From the press release: “To-date, active 3D technology has proven to be the most popular choice for consumers in the 3D TV market. According to the NPD Group, Active 3D technology took an average of 96 percent share of the U.S. 3D TV market in the first half of this year; and this Full HD 3D Glasses Initiative will help further drive consumer adoption and understanding of active 3D — the technology that provides the clearest and most immersive 3D experience available.”

Amazon Acquires Video Technology Firm Pushbutton

  • Amazon has acquired UK-based Pushbutton, an interactive TV enterprise that builds apps and services.
  • Pushbutton is best known for its version of Lovefilm for Sony Bravia TVs and the PlayStation 3. Lovefilm, purchased by Amazon in January, was “basically the Netflix of Europe.”
  • The company also created the Planit test app that creates personalized video collections based on TV and VOD viewing habits. The app could possibly be incorporated into Amazon Instant Video (which currently offers more than 90,000 movies and TV shows).
  • The acquisition could also help Amazon create video apps for its tablet rumored to be launched later this year.
  • In related news, Amazon recently signed a deal with NBC Universal to show Universal movies through Amazon Prime Instant Video — and a deal with CBS to stream content from its back catalog, including old “Star Trek” episodes.

Sony Experiments with Headgear for VR Gaming

  • Sony Computer Entertainment may launch a 3D headset for virtual reality-type games in the future.
  • The head-mounted display was first introduced during the company’s CES press event in January, but now Sony is reportedly working on developing it for more than just viewing passive entertainment.
  • The device features twin 720p OLED displays (one for each eye) and 5.1 surround sound.
  • Mick Hocking, group studio manager for Sony Europe, said the 3D headset can provide an immersive experience for games (and it is worth mentioning that a number of Sony Computer Entertainment studios fall under his command).
  • “The head-mounted display has twin-OLED screens; very high quality. At the moment it’s just a head-mounted display; the head isn’t being tracked — but that’s something we’re doing R&D on,” Hocking explained. “We’re working with a couple of games at Sony that are experimenting with virtual-reality-type experiences.”

Sony Computer Entertainment Discusses Long Term 3D Strategy

  • Sony’s Mick Hocking talks about what they’ve learned about 3D in the last year at Sony Computer Entertainment. Hocking has been responsible for spearheading the 3D games enterprise.
  • The main lesson involves the need to educate developers in how to produce quality 3D. “We’ve actually now got a guide with 10 points for producing technically correct 3D, it’s our 3D 10 Commandments if you like, and we also have lots of resources now to help developers creatively with 3D as well.”
  • Last year 3D had a “wow factor.” This year there are many 3D capable devices becoming available.
  • Sony has 50 million 3D-enabled PlayStation 3 units and over 50 3D games in the market. In addition, there are 3D Blu-ray, 3D MP4s and 3D Camcorders and 3D HDTVs. Sony may look to build 3D on a handheld. Virtual reality may come back with Sony’s head-mounted, twin-OLED 3D display.
  • Despite what critics are describing as waning interest from consumers, Hocking emphasized that 3D remains a long term strategy for Sony.

Sony to Release its First Two Tablet PCs this Fall

  • Sony offered up some additional details about its first two tablets in a New York press event this week. The S1 and S2 were initially introduced in April in Japan.
  • On Wednesday, the company announced that AT&T will serve as the exclusive U.S. cellular-data provider for the S2 model.
  • The foldable S2 features dual 5.5-inch screens and will operate via Wi-Fi as well as AT&T’s 3G and HSPA+ 4G networks. According to TWICE: “When the S2 is held vertically like a book, each screen can display separate pages from a book downloaded from Sony’ e-book store.”
  • The S1 model will be Wi-Fi only and feature a 9.4-inch screen. Both tablets will include preinstalled Adobe Flash. Sony execs explained that additional technical specs are being saved for the fall launch.
  • Both models are based on the Android Honeycomb OS. Prices, however, have yet to be announced.

3D Experience Delivers On Demand Programming to Bravia HDTVs

  • This week Sony launched “3D Experience” for its Bravia line of 3D-capable LCD TVs. The free service offers 3D trailers, promotional video clips and trial content.
  • The company hopes that 3D Experience will serve as a step forward in providing consumers with interesting 3D content, the lack of which has been a common complaint.
  • Initial content includes “The Green Hornet” trailer, highlights from the FIFA Women’s World Cup and clips from 3net, Sony, Discovery and IMAX.
  • Sony pledges to “further expand the content line-up and promote ‘3D Experience’ among content holders as a forum through which to showcase their 3D offerings.”
  • 3D Experience is currently available in the United States, Canada, Germany, the UK and France.