Soul Machines debuted a synthetic Marilyn Monroe last week at SXSW. The New Zealand-based company teamed on the Digital Marilyn project with Authentic Brands Group, a New York management firm that represents a host of fashion labels as well as personalities such as Elvis Presley, David Beckham and Muhammad Ali. The result is a sophisticated chatbot that Soul Machines describes as an “interactive experience.” Drawing on biological AI, Soul Machines is packaging a “personalized engagement opportunity” for fans and brands, which could lead to new approaches in advertising and promotions. Continue reading Soul Machines Aims for Photorealistic Marilyn Monroe Chatbot

Five industry experts were invited to give 25-minute presentations over Zoom to the ETC@USC membership last week on the theme of virtual beings. Discussions addressed creating a more emotive and relatable personality and improving the image, sound and body language of virtual characters. The presenters were chosen because of their efforts to bring a new dimension to related discussions taking place within ETC’s member companies. The talks were recorded and posted on ETCentric in support of ETC’s mission of sharing information and educating the industry. Continue reading Industry Leaders Discuss Virtual Beings at ETC Town Square

Soul Machines, which creates autonomously animated digital characters that use AI and natural language processing to interact with humans in real time, has completed a Series B1 financing round of $70 million led by SoftBank Vision Fund 2. The 6-year-old New Zealand-based firm has thus far raised $135 million to fund its effort to create AI-powered “digital people” for digital environments involving entertainment, the metaverse, customer service and education. Soul Machines says it plans to use the new investment to fund continued growth in enterprise markets and ongoing deep tech research for its Digital Brain project. Continue reading Soul Machines Provides Brands AI with an Empathetic Touch

Autodesk is rolling out a new version of its Autodesk Virtual Agent (AVA) to replace its text-only chatbot in mid-May. AVA features an animated face and a New Zealand accent, with emotional responses that the company hopes will help customers engage. For example, if a customer says he’s having trouble, AVA will frown, say she’s sorry and ask how she can help, explains Autodesk manager of digital support channels Rachael Rekart. In doing so, Autodesk is following a trend of companies installing virtual assistants that are more helpful and personable. Amazon, for example, is updating Alexa to be smarter and more conversational. Continue reading Autodesk, Amazon Tweak Digital Assistants to Be More Natural