Musician will.i.am of the Black Eyed Peas — who is also a noted technologist, entrepreneur, investor and philanthropist — discussed his work with Mercedes-AMG, why he attends the CES conference each year in Las Vegas, and his vision of the future. In 2022 he was asked by Mercedes to reimagine a vehicle. He loves pattern-matching, he said, and seeing how things align. After developing ideas with his team and auctioning off the working prototype WILL.I.AMG to raise funds for his inner-city education philanthropy, he went back to Mercedes with a simple but powerful pitch with a focus on audio. Continue reading CES: Will.i.am Discusses the Intersection of Music and Tech