The Hollywood Post Alliance has announced the final schedule for the 2015 HPA Tech Retreat, February 9-13 in Indian Wells, California. The Tech Retreat is a gathering where engineering, tech and strategic business leaders join top creative talent to explore and debate the most compelling topics facing the media and entertainment industry today. This year’s event will feature more than 45 sessions, 75 breakfast roundtables, 100 speakers and 30 new product demos. Pre-conference registration closes Monday, February 2. Continue reading 2015 HPA Tech Retreat Unveils Expanded Session Schedule

Aftershokz showed its newest version of direct bone conducting Bluetooth headphones at the 2015 International CES this week. When maintaining situational awareness is necessary, these devices allow natural sounds to travel unimpeded through your ear drums and use the alternative path of passing tiny vibrations through your cheek bones physically to your inner ear. One touch access to calling on any attached smartphone is possible along with equalization presets to maximize them to your preferences. Continue reading Aftershokz Headphones: Stay Connected Through Your Bones

The ONvocal Mix360 Bluetooth headset and phone app allow you to easily balance the volume of your music player, phone, speaking voice, and the ambient noise around you. This is an elegant solution for people who spend a lot of time on the phone while on the go. According to the company, the tech allows Mix360’s “playback to rival the sound quality of a wired connection, and high-performance speakers deliver deep bass, clear vocals, and sparkling highs.” The Mix360, which worked well during its CES demo, sells for $299. Continue reading ONvocal Introduces its Mix360 3-Way Control Headset at CES

With the rise of new headsets promising unique augmented and virtual reality experiences, many are anxiously awaiting the first killer product, while others are wondering how we will produce the compelling content — movies, games and other experiences — that will make the technology worthwhile to the public. ARKAMYS is a company that specializes in automotive audio, but at CES this year it is demonstrating how its tech can be used to create a 360-degree experience in which the user steps inside another’s perspective. Continue reading ARKAMYS Demonstrates 360-Degree Audio-Visual Experience

3D Sound Labs, a French company exhibiting in the Eureka Park startup area at the 2015 International CES, demonstrated new headphones that combine head tracking and software to dynamically tune sound that creates what the company describes as “the most immersive, wearable sound experience.” According to CEO and co-founder Xavier Bonjour, a former Technicolor executive, the Neoh headphones produce an experience that does for sound what virtual reality technology is producing visually. Continue reading Startup Demos Virtual Reality Audio with Neoh Headphones

Dolby, the top brand in theater sound, is poised to launch its premium, large-format theater experience called Dolby Cinema. As a potential new competitor to today’s large-format leader IMAX, Dolby Cinema will feature special design elements such as its Atmos sound, signature entrances to reflect the movie being projected, and the highly anticipated high dynamic range process, which allows for a greater dynamic range of luminosity, resulting in whiter whites and blacker blacks. Continue reading IMAX Rival: Dolby Cinema Puts Focus on High Dynamic Range

Audience Entertainment, a startup dedicated to making the big screen interactive, is launching a software development kit that would allow companies to create a new type of advertisement. New content developed with the SDK would allow audiences to control what is on the screen by jumping or performing certain arm movements in unison. The digital cinema company Barco and Audience Entertainment have teamed up to bring this experience, referred to as “iD,” to 3,000 screens worldwide. Continue reading With Startup’s SDK, Movie Theater Ads Could Get Interactive

Facebook has hired the team behind WaveGroup Sound, a California-based company that specializes in audio production for games. The company has produced tracks for “Guitar Hero,” “Rock Band” and “Dance Dance Revolution,” and has also produced sound for a variety of startups, hardware devices and mobile apps. The WaveGroup team will serve as the full-time in-house sound design team for Facebook. The group is expected to focus on sound for Facebook’s external apps. Continue reading Facebook Hires WaveGroup Sound as In-House Design Team

Video games are about to get very realistic, and it’s not just because of virtual reality headsets. Microsoft researchers have developed the technology to make sounds seem as if they are coming from a specific point in space. The 3D audio technology is made possible by the software that builds a 3D model of a player’s head and shoulders and calculates a personal filter to trick the player into perceiving sound as coming from a specific location. Continue reading Microsoft Has Developed 3D Audio to Augment Virtual Reality

Cinema ad network Screenvision announced this week that it is launching a new mobile engagement platform created in partnership with audio recognition leader SoundHound. Levi’s and Warner Bros. Records will be among the first brands to participate as advertisers. The partnership will help marketers target moviegoers with mobile ads tied to Screenvision’s pre-show programming on cinema screens. SoundHound’s audio recognition tech will be used for mobile devices to unlock related content from the Web. Continue reading Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Apple is planning to include a song discovery feature in the newest update of iOS, which will allow users to identify songs and artists with their iPad or iPhone. Apple is working with Shazam, an app that can quickly recognize a song by collecting sound from the device’s microphone and matching it with an extensive song database. Apple hopes the feature will help encourage download sales. Although iTunes is the world’s largest music seller, sales have decreased dramatically in recent years.  Continue reading Apple to Integrate Sound Recognition App Shazam into iOS 8

Large format theaters with over-sized high-resolution screens, more comfortable seating, and better sound systems are on the rise. IMAX has traditionally been the leader in these offerings, but competitors such as Cinemark Holdings, Regal Entertainment and AMC Entertainment have started offering their own premium large format (PLF) theaters. Last year, the three chains’ 325 PLF theaters increased revenue by 31 percent to $237 million. Continue reading IMAX Has New Competition in Premium Large Format Theaters

In partnership with the National Association of Broadcasters and the World Series of Startups, SPROCKIT is a program that shines a spotlight on interesting startups through the NAB Show and SPROCKIT Sync, the exclusive community of entertainment and media decision-makers that meets three times a year. The July 2014 meeting will take place at ETC@USC. The other meetings are October 2014 in conjunction with NY TV week, and January 2015 in Silicon Valley. Continue reading Startups From SPROCKIT Program Deliver Pitches During NAB

“It’s all about the story” was the message of Chris Cookson’s keynote address, and a recurring theme throughout the first day of the NAB Show’s Technology Summit On Cinema: The Future of Motion Imaging and Sound (TSC), produced in partnership with SMPTE. The essence of cinema is storytelling, he said. Cinema is the canvas for storytellers to convey their ideas to the audience. Throughout his talk, Cookson used cinema in the broadest sense, to include content viewed in theaters, on TVs, and on laptops, tablets and phones. Continue reading Chris Cookson Speaks at NAB’s Technology Summit on Cinema

Dolby plans to introduce a surround sound experience for tablets and smartphones. During last month’s Mobile World Congress in Barcelona, the company detailed how algorithms running on an audio processor chip or ARM processor core could simulate Atmos-like surround sound by essentially tricking the user’s brain into thinking the audio is 3D. While it is not clear when the tech might become available to consumers, Dolby says the first iteration will be ready for hardware partners by the end of this year. Continue reading Dolby Wants to Bring Atmos Surround Sound to Mobile Devices