TikTok has published an internal research study indicating the movie viewing habits of its users, and how advertisers can use the TikTok Spotlight movie marketing tool released last month. The promotional vehicle was designed to help TikTok users discover films, as well as influence their viewing choices and drive audiences to theaters. TikTok’s research found that 47 percent of TikTok users say that while on TikTok they discovered a new movie coming to theaters, and were “inspired to take action, including 36 percent purchasing a ticket,” which they can facilitate in-app through Spotlight. Continue reading Film Promotion Tool TikTok Spotlight Shares Audience Insight

The S&P 500 achieved record heights via the 37 percent rise in shares of the Big Five tech companies in the first seven months of 2020. Apple, Amazon, Alphabet, Microsoft and Facebook, the five largest publicly traded companies in the U.S., now account for 20 percent of the entire stock market’s total value. Meanwhile, according to Credit Suisse, all other stocks, fell a combined 6 percent. Apple’s valuation hit $2 trillion, the first U.S. company to do so, and only 21 weeks after its $1 trillion valuation. Continue reading Big Five Tech Companies Dominate the Rise in Stock Market

The Federal Trade Commission is contemplating a preliminary injunction against Facebook over antitrust issues related to its integration of apps and whether they work with competitors. The injunction could prevent Facebook from further integrating apps, and possibly reverse past integration as a step to breaking up the company. An injunction would require a majority vote of the five-member FTC. Prominent antitrust experts have presented a plan to separate Facebook from recent acquisitions Instagram and WhatsApp. Continue reading FTC Reportedly Considering an Injunction Against Facebook

The Federal Trade Commission is investigating whether Facebook and its chief executive Mark Zuckerberg purchased startups to forestall the competition they might pose. Sources said that the FTC is already reaching out to the founders of some of these startups. S&P Global estimates that Facebook has purchased about 90 companies over the past 15 years. Facebook isn’t alone in this behavior. A U.K. antitrust panel reported that the top five tech companies have acquired more than 400 companies over the last decade. Continue reading FTC Looks into Facebook Purchases of Promising Startups

According to new estimates from Morningstar, the number of Amazon Prime members may soon exceed the number of cable and satellite TV subscribers in the United States. Morningstar points to 79 million Prime members, up from 66 million at the end of 2016 (based on analysis of Amazon’s cash-flow statement). S&P Global projects 90 million U.S. households will pay for cable or satellite television this year. Recode reports, “According to these estimates, more U.S. households may have an Amazon Prime subscription than a pay TV subscription as soon as next year.” Continue reading Amazon Prime Members May Soon Top Pay TV Subscribers