The Death of Day-and-Date Theatrical and Streaming Releases
April 28, 2022
National Association of Theatre Owners president and CEO John Fithian proclaimed the end of day-and-date streaming and theatrical releases in an address at CinemaCon 2022, which wraps today in Las Vegas. “I am pleased to announce that simultaneous release is dead as a serious business model, and piracy is what killed it,” Fithian declared Tuesday during his state-of-the-industry address. “When a pristine copy of a movie makes its way online and spreads, it has a very damaging impact.” Motion Picture Association chairman and CEO Charles Rivkin said that pre-release piracy reduces box office revenue by as much as 20 percent. Continue reading The Death of Day-and-Date Theatrical and Streaming Releases