According to a review by ProPublica, tech giant Amazon has begun to reserve the best placement in search results for its own products. Brands have been able to bid on search terms in order to gain visible listings at the top of the Amazon product search results. They can still bid on such placements, which also earns them a “sponsored” tag. But ProPublica and consultants found that, during the coronavirus pandemic, the company made the top left position on the first page unavailable to anything other than its own private-label products. Continue reading Amazon Saves Premium Search Results for Its Own Products

In a few cities last week, Snapchat introduced a new search tool that relies on machine learning to collect text and visual metadata, enabling users to find content, even from users they do not follow. Previously, users only saw Stories from others they followed or that Snapchat served up. This is Snap Inc.’s first major change to its Snapchat software since the company went public in early March; in January, Snap added a search function allowing users to search for friends and publisher content. Continue reading Snapchat Introduces Search Tool Based on Machine Learning

Google’s paid search ads will soon help make online purchases even easier. According to Omid Kordestani, chief business officer at Google, the company is getting ready to introduce a “buy button” to accompany products featured in its shopping ads. “There’s going to be a buy button. It’s going to be imminent,” he said at the recent Code Conference. The buttons are expected to initially appear exclusively on mobile searches alongside the platform’s paid search ads. They are not expected to appear with the nonsponsored results of “organic” Google searches. Continue reading Google Confirms it Will Include Buy Buttons in Paid Search Ads