A private university in Chicago is leveraging the growing popularity of eSports to become the first U.S. school to formally recognize electronic gaming as a form of collegiate athletics. Starting this fall, Robert Morris University-Illinois will consider “League of Legends” a competitive varsity sport, and will offer athletic scholarships to star players valued up to 50 percent the cost of tuition and room and board. The university is currently recruiting student gamers for the first year of competition. Continue reading University is First to Recognize Video Gaming as Varsity Sport

Nike may be gearing up to shut down its wearable hardware efforts, after laying off the majority of its FuelBand fitness tracker team. The 70-person team, part of the tech-focused Digital Sport division, is responsible for developing and revising hardware including the FuelBand and Nike+ sportwatch. A person familiar with the matter told CNET late last week that about 70 to 80 percent of the team was let go. However, employees from Nike Digital Tech, responsible for Web software, were reportedly not affected. Continue reading In Strategic Move, Nike Lays Off Majority of FuelBand Team

Viewers have the ability to interact with characters in Infiniti’s Deja View video, created as part of an online campaign to promote the 2014 Infiniti Q50 sport sedan. The responsive video, produced by New York agency Campfire, uses voice recognition technology that allows viewers to interact with the video’s characters through toll-free phone calls. The story’s plot then responds dynamically based on the responses of each online viewer. Continue reading Infiniti Launches Marketing Campaign with Responsive Video

The experience of watching most online videos has so far been as passive as watching TV. However, several startups are developing new ways of creating interactive videos. These videos give the viewer the ability to select questions for an interview, change the course of a music video, or engage socially with video content. Some also provide content creators with a range of tools to embed websites and layer other content straight into the video. Continue reading Watching Online Video Becoming an Interactive Experience