The 2015 South by Southwest (SXSW) Music, Film and Interactive Festival — which runs March 13-22 in Austin, Texas — plans to employ the latest beacon technology to help attendees navigate the sprawling event this time around. SXSW has partnered with Eventbase to install 1,000 Apple iBeacons that will deliver location-based information about who else is nearby and what acts are performing nearby. These Bluetooth-enabled devices send the information to the 2015 SXSW Go app. Continue reading SXSW Will Use Beacon Technology to Push Festival Information