Disney Said to Be Considering Possible Bid for Twitter Merger

Following the CNBC report that Google and Salesforce.com were among those being considered for a Twitter takeover, TechCrunch added that Microsoft and Verizon have also expressed interest. Today, headlines indicate that Disney is considering a possible bid. Bloomberg reports that Disney is working with an adviser on a potential deal, in what would be the company’s latest investment in a string of tech-related media businesses including Hulu, Vice and MLB’s BAMTech. The Wall Street Journal suggests that “a Twitter acquisition would be Disney’s biggest technology deal yet” and “could benefit ESPN as cord-cutting becomes more widespread.” Continue reading Disney Said to Be Considering Possible Bid for Twitter Merger

NBA, Oculus Release 25-Minute VR “Story of the NBA Finals’

Oculus, the NBA and a production company called m ss ng p eces (as in “missing pieces”) just released a 25-minute virtual reality film, “Follow My Lead: The Story of the 2016 NBA Finals.” About the dramatic game between the Cleveland Cavaliers and the Golden State Warriors, the film, narrated by actor Michael B. Jordan, is the NBA’s first major VR effort. Previously, in early 2015, the NBA worked with Samsung to create 360-degree videos, and the Cavaliers’ LeBron James starred in a VR short produced by Felix & Paul. Continue reading NBA, Oculus Release 25-Minute VR “Story of the NBA Finals’

Twitter Comes to Apple TV, Fire TV, Xbox in Time for Football

Twitter has introduced a new video-centric app available for Apple TV, Amazon’s Fire TV and Microsoft’s Xbox One as the social platform readies its live-streaming debut of “Thursday Night Football.” The new app “will contain only video, photos and tweets curated by the company,” explains The Wall Street Journal. Live streaming is now a major component of the company’s latest business strategy as evidenced by deals with “the NFL, MLB, the National Basketball Association, National Hockey League and Pac-12 Networks for sports, and Bloomberg News and Cheddar for financial news.” Continue reading Twitter Comes to Apple TV, Fire TV, Xbox in Time for Football

Twitter to Live-Stream ‘Thursday Night Football’ for First Time

Twitter won a bidding war to live-stream NFL games in a $10 million deal inked in April. Now, this Thursday, the social media company will stream the first such match-up of the 10-game deal, seen as an effort by chief executive Jack Dorsey to revive the company’s dwindling support from advertisers. Viewers can watch the live CBS feed on Twitter’s mobile app and website, with the added value of in-the-moment tweets. Bank of America and Budweiser are two companies that will also stream commercials during the game. Continue reading Twitter to Live-Stream ‘Thursday Night Football’ for First Time

TiVo Introduces Bolt+ DVR with Six 4K Tuners and 3TB Drive

Following Rovi’s $1.1 billion acquisition of TiVo and the unveiling of TiVo’s new UX on-screen user experience, the company has now rolled out its latest DVR, the Bolt+ with six 4K tuners and 3TB of storage. While last fall’s 4K-ready Bolt debuted a white chassis and curved form factor, the Bolt+ returns to TiVo’s standard black body. The newest addition to the Bolt family can record 450 hours of HD content and allows users to simultaneously record and stream more shows. The Bolt+ will be available for $499.99 (not including the monthly service fee) starting tomorrow. Continue reading TiVo Introduces Bolt+ DVR with Six 4K Tuners and 3TB Drive

Amazon Said to Be Looking Beyond Video to Streaming Sports

According to unnamed sources, Amazon is actively pursuing the rights to numerous sports, including the French Open tennis championship and professional rugby as well as golf, soccer, auto racing and U.S. sports such as basketball and baseball. Capturing rights in the U.S. will be challenging since CBS, NBCUniversal, Fox, Turner Sports and ESPN have inked long-term contracts for most major sporting events. In talks, Amazon points to the popularity of Amazon Prime, which reaches an estimated 63 million U.S. subscribers. Continue reading Amazon Said to Be Looking Beyond Video to Streaming Sports

Apple Places Emphasis on Fitness with Series 2 Smartwatch

Two years since its initial launch, the Apple Watch has shifted its focus “from a stylish jack-of-all-trades fashion accessory to a personal trainer” with a new emphasis on sports and fitness, explains The Wall Street Journal. The Apple Watch Series 2, announced last week, is water resistant to 50 meters and features a heart rate sensor and a fitness app with 12 workouts. A new partnership with Nike offers “sports-themed watches along with GPS capability that helps the device track hikes, runs and bicycle rides,” notes WSJ. The Apple Watch Nike+ model includes the Nike running app and offers Nike-inspired faces and bands. Continue reading Apple Places Emphasis on Fitness with Series 2 Smartwatch

Drivetribe: Fox Invests in Digital Platform for Auto Enthusiasts

21st Century Fox just invested $6.5 million in the London-based Drivetribe, a new digital media platform for car fans. This comes two weeks after early Facebook investor Jim Breyer and venture capital fund Atomico, led by Skype co-founder Niklas Zennstrom, invested $5.5 million. Entrepreneur Ernesto Schmitt, former “Top Gear” hosts Jeremy Clarkson, Richard Hammond and James May, and the show’s former executive producer Andy Wilman are the creators behind Drivetribe, which launches in November. Continue reading Drivetribe: Fox Invests in Digital Platform for Auto Enthusiasts

Andy Roddick Live-Streaming on Periscope During U.S. Open

In an effort to monetize its broadcasting app Periscope, Twitter has partnered with retired tennis champ Andy Roddick for a series of broadcasts during the U.S. Open. Roddick is broadcasting gameplay commentary and answering audience questions from his Twitter handle. Also, marking the first ad campaigns on Periscope, Chase and Grey Goose are serving as sponsors. “JPMorgan Chase, which is an official U.S. Open sponsor, was drawn to Roddick’s Periscope broadcasts during Wimbledon,” reports Variety. “When he started Periscoping during Wimbledon, it was clear to us that is a change in how people will watch sports,” said CMO Kristin Lemkau. Continue reading Andy Roddick Live-Streaming on Periscope During U.S. Open

GoPro Doubles Down on Entertainment with 32 New Programs

GoPro has been in the content business for some time, making money with branded video (including partnerships with Ford and Wimbledon), a content licensing portal (especially action-sports clips shot with GoPro), and a YouTube channel with more than 4 million subscribers and 1.25 billion video views. Now, GoPro is committing to entertainment in a new way: launching 32 short-form shows through the end of 2016 and into early 2017. The company is differentiating itself from rivals by offering video editing tools in the cloud. Continue reading GoPro Doubles Down on Entertainment with 32 New Programs

Twitter Now Shares Advertising Revenue with Video Creators

In an effort to lure content creators and better compete with social platforms such as Facebook and Snapchat, Twitter announced that it will share 70 percent of ad revenue with users that upload videos. “Those are much better margins than what a video creator can get on the world’s biggest video site, Google’s YouTube, which pays creators 55 percent of the video ad revenue,” reports Wired. Twitter has reportedly already applied the 70-30 revenue split with some big names, including the National Hockey League and Major League Baseball. However, Twitter is playing catch up; YouTube generates billions of daily video views, and Facebook algorithms have been emphasizing live video in the platform’s News Feed. Continue reading Twitter Now Shares Advertising Revenue with Video Creators

Panasonic, Sony Partner for 8K Broadcasts at Tokyo Olympics

At the Rio Olympics, Japanese broadcaster NHK conducted tests of 8K video, broadcasting footage from the games and a variety of other 8K content, including a J-pop concert by star Kyary Pamyu Pamyu. These tests were just the latest step in NHK’s methodical plan to unveil 8K video at the Tokyo Summer Olympics in 2020. To achieve this goal, Panasonic and Sony are partnering with NHK and others for an all-Japanese alliance to create the required technology. Producing 8K is no small feat, with a resolution four times that of 4K among its other features. Continue reading Panasonic, Sony Partner for 8K Broadcasts at Tokyo Olympics

NBCU Hands Snapchat Account to BuzzFeed and Earns Gold

NBCUniversal handed control of its Snapchat account to BuzzFeed during the Summer Olympics, giving nearly total editorial control of its Discover channel to 12 BuzzFeed video producers on location in Rio. The BuzzFeed team produced up to 20 pieces daily, with a focus on the athletes and local activities. The experiment of distributing content via social platforms and the media/messaging app resulted in a big win for NBCU, generating 2.2 billion views across the pop-up Discover channel and daily Live Stories, for a total of 230 million minutes of consumption. Continue reading NBCU Hands Snapchat Account to BuzzFeed and Earns Gold

Instagram Adds Events Channel to Explore Concerts, Sports

Instagram’s Explore tab for displaying personalized content has evolved from a simple algorithm to a more sophisticated discovery platform for photos and videos. Through its “Picked For You” feature, Instagram added custom channels inside Explore for more personalization. Now, the social platform is introducing a new video channel called Events that “will be personalized for each user and feature videos from concerts, sports games, and other live events depending on what’s happening around the world, what types of live events users are interested in, and what type of accounts the user follows,” reports TechCrunch. The new feature could compete with Snapchat’s Discover channels. Continue reading Instagram Adds Events Channel to Explore Concerts, Sports

NBCU’s BuzzFeed Launches Rio Olympics Snapchat Channel

At the Rio Olympics, a dozen BuzzFeed employees are putting out a daily edition of Snapchat Discover, the first major collaboration since NBCUniversal invested $200 million in BuzzFeed last year. NBC Olympics president Gary Zenkel said it was an easy choice to give BuzzFeed the task of producing the daily Olympics Snapchat channel because of the company’s expertise is creating video for social networks. NBCUniversal has also given BuzzFeed “free rein” to create content that will engage Snapchat’s audience. Continue reading NBCU’s BuzzFeed Launches Rio Olympics Snapchat Channel