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ETCentricAugust 12, 2016
NBC Olympics’ live streaming of the Summer Olympic games in Rio de Janeiro reached 1.05 billion minutes on Wednesday, marking the first time the milestone has been achieved for an Olympics. According to the press release, “live streaming via NBCOlympics.com and the NBC Sports app is up 232 percent from the equivalent day in London.” The day before, live streaming from Rio surpassed that for the entire London Games. “The 2016 Rio Olympics is the first in U.S. media history with primetime Olympic coverage on channels other than the primary broadcast network,” notes the release. “It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.” Continue reading NBC’s Live Streaming of Rio Olympics Tops 1 Billion Minutes
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Debra KaufmanAugust 11, 2016
The Walt Disney Company just invested $1 billion for a 33 percent stake in BAMTech, Major League Baseball’s streaming division, with an option to buy “a controlling interest” in the future. BAMTech, which also handles streaming for HBO among other media entities, will be Disney’s partner in creating an ESPN subscription streaming service that will most likely debut by the end of the year, according to Disney chief executive Bob Iger, and offer baseball, hockey, tennis, cricket and college sports. Continue reading Disney, Major League Baseball Partner for Streaming Sports
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Debra KaufmanAugust 11, 2016
Google has tracked specific information since Google Alerts debuted, and several startups have tried to improve the experience. Google Now is the company’s current intelligent personal assistant, integrated into Android and search, and capable of delivering a wide range of information, from sports scores to weather. But it’s not easy to customize Google Now for individual interests; the user relies two not very intuitive or granular tools: on/off switches in the app’s setting or tapping on items to deem them not interesting. Continue reading Google Now Could Introduce Customization with New Feature
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Debra KaufmanAugust 8, 2016
Samsung has partnered with NBCUniversal and the Olympic Broadcasting Services for 80 hours of virtual reality broadcasts of the Rio Games, including the opening and closing ceremonies, diving, basketball, track and field, and gymnastics. The scope of VR content will be limited: 80 hours is a smidgen of a total 6,700 hours of programming and the VR will air the day after each event. Samsung, a major Olympics sponsor since 1998, will apply lessons learned in Rio to the 2018 Winter Olympics in its home turf of Korea. Continue reading Samsung, NBC and OBS Test VR Broadcasts of Rio Olympics
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Debra KaufmanAugust 5, 2016
After a year-long relationship, the National Football League is now one of Snapchat’s Discover partners, the first sports league to have its own media channel there. Beginning in the fall, the NFL will offer news and behind-the-scenes photos in Snapchat’s animation-friendly format, and also package Live Stories, 24-hour diaries that compile and stitch together photos/video from the league and fans. Live Stories will be created for all 256 regular season games and major events such as the NFL Draft and the Super Bowl. Continue reading NFL, Snapchat Partner for Discover, Live Stories, Advertising
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Rob ScottAugust 4, 2016
New York passed a bill in June legalizing daily fantasy sports, enabling popular services such as DraftKings and FanDuel to operate in the state. Yesterday, Governor Andrew Cuomo signed the bill into law. “Daily fantasy sports have proven to be popular in New York, but until now have operated with no supervision and no protections for players,” explained Cuomo. “This legislation strikes the right balance that allows this activity to continue with oversight from state regulators, new consumer protections, and more funding for education.” Continue reading New York Governor Signs Bill Legalizing Daily Fantasy Sports
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ETCentricAugust 2, 2016
According to Multichannel News: “Dish Network and Comcast will be joining AT&T in offering access to NBCUniversal’s delayed 4K coverage of the Summer Olympics in Rio.” Comcast will provide content from Rio on demand via its Xfinity in UHD app for Samsung and LG smart TVs, while Dish will offer content on linear channel 146 and on VOD via the Hopper 3 DVR and 4K Joey box. Dish will also include a sports hub on channel 148 for access to NBCU’s coverage and integrate the NBC Olympics app on its Hopper and Joey devices. Dish’s Sling TV will also carry select coverage on its Sling Blue service. Continue reading Dish and Comcast to Offer NBC’s 4K Rio Olympics Coverage
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Debra KaufmanJuly 28, 2016
To lure millennials to watch the Rio Olympics, which run August 5 to 21, NBC is enlisting 24 Internet celebrities to build buzz. For the first time, NBC is using a portion of its marketing budget on digital influencers such as German DJ/comedian Flula Borg, who has 779,000+ YouTube fans, to appear in videos with U.S. Olympic athletes, including Michael Phelps, Missy Franklin, Maya Moore and Claressa Shields. The YouTube celebrities tapped for videos have 120 million followers on YouTube, Facebook, Twitter, Instagram and Vine. Continue reading NBC Inks Deals with Digital Celebrities to Promote Olympics
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Rob ScottJuly 27, 2016
Twitter announced lackluster Q2 earnings, with $602 million in revenue for a net loss of $107 million. While the company improved over Q2 2015, when it lost $136.6 million, and monthly active users increased from 310 million to 313 million, its numbers fell short of Wall Street expectations and the company’s stock dropped more than 10 percent in after-hours trading. Despite new deals for live-streaming sports in the near future, the platform is not keeping up with the growth of social rivals such as Facebook, WhatsApp, Messenger, Snapchat and LinkedIn. Continue reading Twitter Struggles with Worst Quarterly Revenue Growth Ever
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Rob ScottJuly 26, 2016
Twitter is looking to strengthen its status as a social destination for sports fans by striking deals with Major League Baseball and the National Hockey League to host live video of games for users who are in out-of-market regions. The move follows a similar agreement with the National Football League that will bring “Thursday Night Football” to Twitter this fall, a partnership with the National Basketball Association to live-stream original programming (but not games), and deals with Pac-12 Networks and Campus Insiders to stream college sports during the 2016-2017 season. Continue reading Twitter Continues its Push to Become Live-Streaming Service
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Rob ScottJuly 25, 2016
Verizon announced it would acquire Yahoo’s core operating business in a $4.83 billion cash deal expected to close in the first quarter of next year. Yahoo will join Verizon’s growing stable of digital properties, including AOL, which it purchased last May for $4.4 billion. The deal should help Verizon ramp up its mobile efforts and combine AOL’s ad tech with Yahoo’s online sites and services. AOL chief Tim Armstrong and Verizon exec Marni Walden spearheaded the deal. “This culminates a rigorous, thorough process over many months, and yields a great outcome for the company,” wrote Yahoo CEO Marissa Mayer in a letter to her employees. Continue reading The Wait Is Over: Verizon Will Acquire Yahoo for $4.83 Billion
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Debra KaufmanJuly 14, 2016
Sports coverage in virtual reality is gaining momentum. Jaunt VR, NextVR and IM360 have all shown virtual reality applications for professional baseball, basketball, football, soccer and Daytona 500 auto racing. But sports coverage in VR creates new and unique challenges for producers. For example, VR cameras can’t zoom — a common practice in typical sports coverage — meaning the camera has to be as close to the players as possible, easy for boxing but a tougher proposition for, say, football. Continue reading VR Companies Learn the Ropes in Broadcasting Live Sports
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Debra KaufmanJuly 13, 2016
The Walt Disney Company has invited nine new companies into its 2016 Accelerator program. Disney Accelerator, now in its third season, has gained a desirable profile as several alumni have inked partnership deals with Disney. Among them are Sphero, creator of the BB-8 droid “Star Wars” toy and sports data platform StatMuse, which now works with Disney’s ESPN. One of this year’s invited startups, says The Walt Disney Company’s senior vice president of innovation Michael Abrams, is an internal project team. Continue reading Disney Accelerator’s New Startups Address Robotics, AI, VR
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ETCentricJuly 13, 2016
YouTube has been developing an online TV service for today’s cord cutters, expected to launch early in 2017, and has reportedly been working on deals with ABC, CBS, ESPN and other major broadcasters. However, the video platform may pass on smaller cable networks, in hopes of creating YouTube channels with related video content. In May, Bloomberg reported that the $35-per-month service would be called Unplugged and could include smaller bundles of add-on channels. “Online TV services are still young, and there’s plenty of market for YouTube to go after,” suggests The Verge, noting that current obstacles include the availability of networks on services such as Sling, and the emergence of standalone services from CBS and soon, ESPN. Continue reading Unplugged: YouTube’s Online TV Service Expected Next Year
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Rob ScottJuly 12, 2016
Twitter announced that it is partnering with CBS News to live-stream the upcoming Democratic and Republican National Conventions. In the company’s latest step toward ramping up its live news and entertainment broadcasting, Twitter will make convention videos available on its desktop and mobile apps via a live feed from the CBSN digital streaming news service. The social platform will also provide a stream of related tweets for real-time commentary. Live events, including the Academy Awards and Grammys, have been popular for online conversations across Twitter. Continue reading Twitter Plans to Live-Stream Political Conventions This Month