Greenlight VR, a San Francisco-based business intelligence startup specializing in the virtual reality industry, has created a business map of significant VR players. The rising prospects for virtual reality as a mainstream medium has seen new demand for ways of better grasping the scope and nuances of the industry’s emerging and rapidly evolving landscape. The database profiles hundreds of VR businesses from around the world — from fledgling startups to the established companies entering this space — organized by 22 categories across 11 sectors. Continue reading Greenlight VR Maps Today’s Virtual Reality Industry Ecosystem

Starting next season, the NBA will let fans watch individual out-of-market games for $6.99 on smartphones, tablets and PCs, as well as from any cable or satellite provider that offers NBA’s League Pass. Providers such as AT&T, Comcast, DirecTV, Dish, Time Warner Cable and Verizon currently offer League Pass. A $120 package for all out-of-market games of an individual team will also be available. Although $6.99 per game is not exactly cheap, it may be a good deal for fans who want to watch a particular matchup, and costs only a fraction of League Pass. Continue reading NBA to Offer Individual Out-Of-Market Games for First Time

Twitter recently introduced new tools designed to help marketers identify events appropriate for their brands, create advertising content relevant to those events, and target users who would be interested in such events. For example, an advertiser could use Twitter’s event calendar to research the Oscars, the Olympics or Mother’s Day, and the users who would be interested in those events, and then review which tweets resonated best with those users in the past in order to help build an effective ad campaign. Continue reading Twitter Pitches Event-Based Ad Tools for Targeting Audiences

In a first, CBS will live-stream all the Super Bowl ads for its February 7, 2016 broadcast of Super Bowl 50. Super Bowl sponsors will also see online hits and TV ratings coupled, which, up until now, have been separated between Nielsen ratings for TV and other means for online. CBS is also seeking a hike in the cost of placing an ad in the Super Bowl, from at least $4.5 million to $4.7 million for a 30-second spot. This represents another record price since last year when NBC asked between $4.4 million and $4.5 million. Continue reading CBS to Live-Stream Super Bowl Ads, Link Online/TV Ratings

New details about Verizon’s mobile video service were revealed after the company accidentally turned on a pre-launch staging website — briefly, but long enough for details to be revealed. Named Go90, the mobile service will offer select live music, exclusive events and sports as well as some full TV episodes, music videos and other short-form content. The landing page revealed new content partners and reaffirmed that, at least initially, the service will be delivered free of charge. The landing page has since been taken down. Continue reading Verizon to Launch its Mobile Video Service by End of Summer

The Associated Press and British Movietone are bringing more than one million minutes of digital film footage to YouTube to create a visual encyclopedia that provides viewers with a unique account of modern history. This will be the largest upload of historical content to a video platform ever recorded, and the YouTube channel will include more than 550,000 videos featuring content ranging from 1895 to present day. In addition to the archived content, the channel will be updated regularly with contemporary footage. Continue reading AP, Movietone Launch Massive Video Collection on YouTube

Shred Video, a startup out of Y Combinator, now offers an easy way to turn hours of GoPro video into a 90-second clip with music. Users simply match GoPro footage with songs from their iTunes library, and Shred Video does the rest. The new app identifies moments of action from any acceleration-based sport (think surfing, skateboarding, snowboarding) and highlights video with the beat-drop of the song. Not to be outdone, GoPro plans to release its own mobile editing software by the end of summer. Continue reading Shred Video Debuts GoPro Editing, GoPro’s Version to Follow

The NFL announced that a new version of its Game Pass service will be released on July 31 to a variety of different devices, including Apple TV and Xbox game consoles. NFL Game Pass will replace NFL Game Rewind, and will include access to preseason games, all 256 regular season games, and access to archived games. The service will also include new features for accessing a range of content. Game Pass does not include live regular season, playoff, and Super Bowl broadcasts; games will be available to watch once they have aired on television. Continue reading NFL to Launch Game Pass for Apple TV and Xbox This Month

Slingbox, a subsidiary of EchoStar, just released its M2 set-top box, priced at $199. The new set-top box enables viewers to watch live, pay TV and DVR content over the Internet, anywhere and from any device. The M2 adds functionalities not available in the M1, which debuted in 2014, including the ability to shift content from mobile devices to TVs via Apple TV, Chromecast, Fire TV or Roku. Users will also be able to download the Slingplayer app on each device for free; the trade-off is viewing short pre-roll ads. Continue reading New Slingbox Set-Top Box Shifts Content From Mobile to TVs

Comcast and Electronic Arts have partnered to launch the beta test of Xfinity Games, showcasing around 20 video games for streaming via cable. EA will stream the games to Comcast’s cable boxes, in the same manner that video services stream TV shows and movies to set-top boxes. No game pads are used in the service, as the service is targeting mobile and casual gamers, instead of console gaming fans. Users can access a website with their iPhone or Android phones to use as game controllers. Continue reading Comcast and EA Partner to Test Streaming Games via Cable

After three years of research and development, the Wi-Fi Alliance released Wi-Fi Aware, which instantly connects Wi-Fi-enabled products with devices, applications or information without an Internet connection or mobile data. Wi-Fi Aware software works continuously in the background, sending out short messages that dramatically lessen power consumption. With a Wi-Fi Aware smartphone, a user could find nearby services, videogame players or anyone from a high school friend to a business colleague. Continue reading Wi-Fi Alliance Debuts Wi-Fi Aware for Quick Device Connection

On July 12, GoPro will debut Hero4 Session, its latest action-video camera, priced at $399 and featuring a dramatically different form factor: a 1.5-inch cube that weighs only 2.6 ounces, with one button for on and off. In addition, GoPro founder Nick Woodman has announced the company’s expansion into virtual reality with a 16-camera array for an as-of-yet undisclosed price, to debut in August. Scheduled for next year, GoPro also plans to launch a quadcopter drone with built-in GoPro camera. Continue reading GoPro Unveils Smaller Hero Camera, Plans for VR and Drone

Periscope both was and was not at Wimbledon this year. The tournament’s digital content team used Twitter’s live video broadcasting app to take fans on a Roger Federer-led walking tour of the facility. Federer also anchored Wimbledon’s Periscope feed of the matches at the All England Lawn Tennis Club. But Wimbledon simultaneously banned attendees from using the live-streaming app in the stands. Periscope CEO Kayvon Beykpour wasn’t fazed by the seemingly contradictory move. “Their motivation is preserving the sanctity of play,” he said. Continue reading Periscope Streams Wimbledon But Is Banned at Tournament

In a deal valued at 1.3 billion euros (about $1.45 billion), Discovery Communications has paid for exclusive rights to broadcast four Olympic Games across most of Europe from 2018 to 2024. The rights include broadcast and pay TV, the Internet and mobile. The deal, announced by Discovery yesterday, marks the first time that a single media company has paid for exclusive rights to broadcast the Olympics across Europe. Discovery plans to make at least 200 hours of the Summer Olympics and 100 hours of the Winter Games available on free-to-air television. Continue reading Discovery Acquires European Rights to Four Olympic Games

According to a recent study, the number of consumers in North America who are cutting the pay TV cord in favor of OTT streaming video services is growing. TiVo subsidiary Digitalsmiths reports that 8.2 percent of survey respondents were no longer paying TV subscriptions as of 2014, a 1.3 percent increase over the previous year. Interestingly, an impressive 45.2 percent indicated that they downsized their cable or satellite TV bundles during the same period in the wake of paying for services such as Netflix, Hulu or Amazon Instant Video (a trend referred to as “cord shaving”). Continue reading Research Points to Increase in Cord Cutting and Cord Shaving