By
Meghan CoyleMarch 23, 2015
While television continues to migrate online, live sports have been slow to follow. Many people are still tethered to their cable subscriptions because they want to watch their sports live. As soon as sports programming breaks from bundles and is streamed online, more consumers may become cord cutters and abandon their cable subscriptions altogether. Meanwhile, Canada has become one of the first countries to require companies to dismantle their cable bundles and allow customers to choose their channels. Continue reading Is Television Being Held Back by Traditional Cable Bundles?
By
Rob ScottMarch 23, 2015
Google is testing a new TV ad-tracking system in Kansas City. The technology is reportedly similar to that used for measuring online ad views. The system could represent the Holy Grail for today’s advertising since it potentially provides targeting on a scale never before made possible. While the gross ratings point based on Nielsen viewers remains the industry standard, relatively few households have Nielsen boxes. However, every Google Fiber subscriber has a Google Fiber box, which could be used to target consumers. Continue reading Google Fiber Tracking System Has Potential for Targeted Ads
By
Rob ScottMarch 20, 2015
Following the positive response to the Meerkat app that enables users to temporarily broadcast live video via social media, and the restrictions placed on it by Twitter (which is likely readying its own similar service with the acquisition of Periscope), live-streaming startup Ustream announced that it is opening its internal API to anyone interested in building their own broadcasting app. This could potentially lead to alternatives for individuals and companies looking to broadcast video without the need for embedded media players. Continue reading Ustream Offers SDK for Those Interested in Live Broadcasting
By
Meghan CoyleMarch 20, 2015
Google will release an open API for the Google Now dashboard/personal assistant, which will allow developers to integrate their apps into the service. Android users might one day be able to get all of the relevant information from Google Now without ever having to open the apps. Currently, Google Now only pulls notifications from Google-based apps like Maps and Search, but another 40 third-party apps are in a pilot program to integrate their apps with Google Now. Continue reading New Google Now API Could Impact the Future of Android Apps
By
Erick Mendoza March 17, 2015
StubHub, a subsidiary of eBay, serves as a secure secondary market for live event ticket sellers and buyers. The company has become a reliable destination for ticket access to premiere live events such as concerts and professional sports. And now the company is looking to expand its offerings by including ticket listings for movie theaters, theme parks and museums. For the movie theaters especially, StubHub could help facilitate the sale of tickets that might not sell otherwise. Continue reading StubHub May Sell Tickets to Movie Theaters and Theme Parks
By
Erick MendozaMarch 13, 2015
Forty years ago, Pepsi famously conducted a series of blind taste tests where participants were given two sample cups of soda containing Pepsi in one and Coca-Cola in the other. That campaign, known as the “Pepsi Challenge,” is about to resurface, only this time Pepsi plans to take a very different approach. Pepsi has brought on celebrities such as Usher, Serena Williams and Usain Bolt to encourage consumers of today’s generation to partake in socially responsible and pop culture embedded challenges. Continue reading The Pepsi Challenge is Retooled for Today’s Social Generation
By
Erick Mendoza March 10, 2015
YouTube is facing growing competition from companies such as Snapchat, Facebook and streaming newcomer Vessel for television programming provided by media giants such as Viacom, NBCUniversal and Time Warner. The competition wants to undercut YouTube’s share of big media programming by offering content suppliers more lucrative returns of ad revenue. Despite the offers, some media companies remain hesitant due to the demands of YouTube’s competitors. Continue reading YouTube Fends Off New Competition for Premium Video Deals
By
Rob ScottMarch 3, 2015
Under its deal with the NCAA, Turner Sports will manage a March Madness channel on YouTube for the tournament that kicks off March 17. This marks the first official YouTube channel dedicated solely to providing updates of the NCAA basketball tournament. The channel will feature highlights and recaps from all 67 games in addition to news, analysis and press conferences from CBS, TBS, TNT and TruTV. However, sports fans that want to watch entire games from the tournament online will require a pay TV subscription. Continue reading NCAA March Madness Gets First Dedicated YouTube Channel
By
Rob ScottFebruary 24, 2015
Facebook and Twitter were used in compelling new ways during this year’s Academy Awards for advertising, live blogging and live streaming. Facebook reported an upswing of 21 million global users recording 58 million Oscar-related interactions. According to Nielsen, 13 million U.S. Twitter users watched the Oscar telecast, a 6.5 percent drop from the previous year. However, the show’s overall TV audience in the U.S. dropped by 16 percent, suggesting that the Twitter numbers can still be considered a victory for the social platform. Continue reading Oscars: While TV Viewing Declines, Social Media Scores Victory
By
Rob ScottFebruary 16, 2015
Over the weekend, the Federal Aviation Administration proposed rules for the commercial use of small drones (unmanned aircraft weighing up to 55 pounds), that could have an impact on future film and television production, still photography, sports coverage, product deliveries, and much more. The proposed regulations call for operator certification, daylight flights only, and keeping aircraft in sight. The rules would not apply to recreational drones, growing in popularity with hobbyists, which have their own regulations. Continue reading FAA Proposes Long-Awaited Rules on Commercial Drone Use
By
Rob ScottFebruary 2, 2015
Early numbers indicate that last night’s Super Bowl broadcast was a big win for NBC. According to NBC Sports, the New England Patriots’ 28-24 victory over the Seattle Seahawks delivered a 49.7 overnight rating, which marks the highest in Super Bowl history. NBC says the total number of viewers will be announced later today, and could prove to be a new TV record. Twitter announced the evening marked the most-tweeted in Super Bowl history, with more than 28.4 million tweets referencing the game, Katy Perry’s halftime show and the commercials. Continue reading Super Bowl XLIX Tops Broadcast TV and Social Media Records
By
Meghan CoyleJanuary 30, 2015
Facebook reported strong earnings for the fourth quarter of 2014 with revenue increasing by 49 percent to $3.85 billion. Much of that growth is due to a strong mobile showing. Notably, mobile advertising accounts for 69 percent of the company’s advertising revenue and more than 520 million people now access Facebook solely from their mobile devices. Many of those mobile visitors are watching videos. Facebook says the videos on the social network are now racking up 3 billion views per day. Continue reading Mobile and Video Growth Leads to Revenue Jump for Facebook
By
Rob ScottJanuary 23, 2015
Streaming video platform Vimeo announced during the Sundance Film Festival yesterday that it has launched a new publisher network for content creators to reach their audiences directly. The Vimeo On Demand Publisher Network will provide partners with the ability to rent or sell premium, ad-free content from the Vimeo library via a transactional video player. While Vimeo already allows publishers to embed content on other sites, partners can now sell videos directly on their sites within articles or from VOD storefronts. Continue reading Vimeo Announces Launch of its New VOD Publisher Network
By
Rob ScottJanuary 15, 2015
Turbo Tax ran a 30-second spot on ESPN’s “SportsCenter” this past weekend, marking the first “programmatic” ad for the sports network. Turbo Tax purchased the ad time through a Web-based auction, a model that is part of a new initiative recently announced by ESPN. The ad ran during the Saturday 1:00 am broadcast from a giant video screen on the show’s set, and was introduced by an anchor who said, “SportsCenter will be right back in 30-seconds.” This approach could lead to a major shift in the current advertising model. Continue reading ESPN Airs First Programmatic Ad During SportsCenter Episode
By
Rob ScottJanuary 14, 2015
NanoTech Entertainment is hoping that its 4K movie-streaming service, UltraFlix, will become the Netflix of Ultra HD. However, its immediate obstacle is a lack of 4K content, which is expected to change now that more companies are embracing the format. Consumers who already purchased a 4K smart TV from Hisense, Samsung, Sony or Vizio likely already have the UltraFlix app (next up is LG, Panasonic, Sharp and Toshiba, according to NanoTech). Competing with Netflix and Amazon could prove an additional obstacle. Continue reading UltraFlix Aims to Become Your Choice for Streaming 4K Content