Turbo Tax ran a 30-second spot on ESPN’s “SportsCenter” this past weekend, marking the first “programmatic” ad for the sports network. Turbo Tax purchased the ad time through a Web-based auction, a model that is part of a new initiative recently announced by ESPN. The ad ran during the Saturday 1:00 am broadcast from a giant video screen on the show’s set, and was introduced by an anchor who said, “SportsCenter will be right back in 30-seconds.” This approach could lead to a major shift in the current advertising model. Continue reading ESPN Airs First Programmatic Ad During SportsCenter Episode

NanoTech Entertainment is hoping that its 4K movie-streaming service, UltraFlix, will become the Netflix of Ultra HD. However, its immediate obstacle is a lack of 4K content, which is expected to change now that more companies are embracing the format. Consumers who already purchased a 4K smart TV from Hisense, Samsung, Sony or Vizio likely already have the UltraFlix app (next up is LG, Panasonic, Sharp and Toshiba, according to NanoTech). Competing with Netflix and Amazon could prove an additional obstacle. Continue reading UltraFlix Aims to Become Your Choice for Streaming 4K Content

Multiscreen video software company SeaChange International has acquired TV social media toolmaker Timeline Labs for $22 million in cash and shares, with additional stock payouts possible based on performance. Timeline’s software collects content on social media that targets a specific region, and allows broadcast or online clients to quickly and easily curate and display the stories via a localized video service. Clients have used the service to develop content based on local sports, news and entertainment. Continue reading SeaChange International Picks Up Timeline Labs in $22M Deal

TiVo Research & Analytics has released its first “TiVo State of TV Report,” which provides insights into television viewing habits, advertising and commercial retention rates, and the top streamed and time-shifted programs. The team analyzed viewing data from multiple datasets, including TiVo and non-TiVo households, from July to September. The results point to a significant increase in time-shifted viewing and binge watching, while sports programming and primetime animation led the charge for live viewing. Continue reading Viewers Turn to Time-Shifting, Except for Sports and Animation

Wearables made a surprisingly robust showing at the 2014 International CES. At the next Consumer Electronics Show in January, a Wearables Marketplace (Sands, Level 2) will gather companies providing products from “high-tech fashion and smart jewelry to wearables that track your mood, activity and even your pets, as well as the newest augmented reality devices.” Other wearable providers will be found in the Smart Watches, Health & Wellness and Sports Tech Marketplaces, all located in the Sands Expo. Continue reading 2015 CES: Wearables to Take Many Forms at the Sands Expo

Sony has announced a possible competitor to Google Glass, essentially a module that clips onto eyewear to make them smart. The company’s lightweight, single-lens display module attaches to glasses, sunglasses, goggles, or other eyewear to add a color OLED micro-display and connected camera. The module weighs a mere 40g and can be removed when not in use. Sony is expected to showcase a prototype at the 2015 CES in Las Vegas next month under the name “SmartEyeglass Attach.” Continue reading CES: Sony to Demo Module That Makes Any Glasses ‘Smart’

A project called “Maui” being developed internally at HBO to launch the company’s standalone streaming video service next year has been terminated. Instead, HBO has opted to outsource the development of its service to MLB Advanced Media, a company with experience in streaming media technology. As a result of Maui’s cancellation, HBO has also parted ways with its chief technology officer, Otto Berkes, who had been with the company since 2012 and oversaw the project.  Continue reading HBO Outsources its Streaming Tech Development to MLBAM

A company called SkreensTV hopes to reinvent the way families share the living room television with a new approach to split screen technology. With up to five HDMI inputs, the new device enables users to split one TV screen to display content from various sources including pay TV, streaming services, social network sites and gaming consoles. With the use of a tablet or other mobile device, users can adjust for size and rearrange the positioning of the content being projected onto the larger screen. Continue reading SkreensTV Wants to Bring Everyone Together Around One TV

Snapchat is in talks with Buzzfeed, ESPN, CNN, Vevo and others to help launch a new feature for its popular app that offers a much wider variety of content than friends’ selfies. These media companies will produce articles, music and video for the upcoming “Discover” section of the Snapchat app, making it more of an all-inclusive media consumption app. No date has been announced regarding when the “Discover” section will make its debut on the popular photo- and video-messaging app. Continue reading Snapchat Teams with Major Media Companies on New Feature

According to reviewer Tim Moynihan writing for Wired, Google’s $99 Nexus Player, a new streaming box running Android TV, offers “the closest a platform has come to a usable form of the Web on your TV — the parts of the Web curated by Google, at least.” The Nexus Player provides a seamless way to navigate the Internet on your television with features such as voice command, YouTube streaming and the ability to cast practically anything from the Internet to your TV screen.  Continue reading Review: Google Nexus Player Should Appeal to Cord Cutters

CBS announced yesterday that it would likely offer programming from premium cabler Showtime via a streaming service for viewers who do not pay for TV subscriptions. The move follows the launch of a service for the CBS broadcast network and news of HBO’s standalone service. Meanwhile, CBS News is expected to announce a video streaming service today. CBSN will reportedly be distributed via broadband as an effort to attract viewers who are increasingly turning to social media and mobile devices for their news. Continue reading CBS to Offer Showtime and CBS News as Streaming Services

Video game-centric website Twitch, recently acquired by Amazon for close to $1 billion, now has a global audience of 60 million users. The audience is passionate, consuming 16 billion minutes of video per month. The site seems to be an ideal way for advertisers to reach the young male demographic, between ages 18 and 30. However, televised sports content remains a viable method for reaching this audience, and advertisers have not yet shifted in preference from TV to online gaming. Continue reading Advertisers Still Favor Televised Sports Over Online Gaming

Deezer, one of the most comprehensive music streaming services, operates in more than 180 countries with an active user base of around 16 million. Deezer has yet to launch in the U.S., but its arrival is expected soon. When it does, the streaming service will feature podcast support, now that Deezer has acquired podcast and talk radio platform Stitcher, which currently carries 35,000+ shows from ABC News, AP Radio, BBC, CBS Sports, KROQ, MSNBC, NPR, PBS, TED, WNYC and many others. Continue reading Deezer Plans to Add Podcast Support with Stitcher Acquisition

According to Adobe’s latest bi-annual Video Benchmark Report, consumers watched 43 percent more free digital videos in Q2 of 2014 than in the same quarter in 2013. Almost 60 percent of those 38.2 billion views came from smartphones. The report also finds that more viewers are becoming interested in TV Everywhere. Authenticated viewing jumped 388 percent from the second quarter of last year to the same period in 2014, and there was an 85 percent increase in the number of viewers accessing these shows. Continue reading Report Points to Major Growth in Online Video, TV Everywhere

The CNNgo app for tablets and desktops may just be what the future of television will look like. The app opens automatically to a live feed of the current show airing on CNN, and along the bottom, viewers can browse video, text, tweets, and photos related to the live programming. Another menu shows segments about different topics from the past couple of hours or days. The app abandons the traditional linear and often problematic model of consuming television news. Continue reading CNN App Combines VOD and Live TV on One Second Screen