Google has updated its developer Play Store policies with an aim toward tamping down intrusive ads and other unpleasant consumer experiences, such as VPN abuse and brand impersonation on Android. Full-screen interstitial ads of all formats (video, GIF, static, etc.) that display unexpectedly — that often lead to users engaging with something else — are forbidden effective September 22. Likewise, apps that allow ads at the beginning of a game level or during the beginning of a game content segment are on the robust list of infractions the Play Store will no longer tolerate. Continue reading Google Updates Play Store Policies to Protect Android Users

The fitness wearables market is booming. “We see this becoming a $1 billion industry in 2014,” said CEA Senior Research Analyst Kevin Tillmann during a CE Research Summit session. 2013 numbers were up 32 percent over 2012’s market, which was valued at $648 million. The 2012 market showed significant growth of 170 percent from 2011. The wrist is the ideal place for a fitness wearable, according to the vast majority of consumers polled by the Consumer Electronics Association. Continue reading CEA: Fitness Wearables to Become $1 Billion Industry in 2014