Execs from HTC, Hulu, GoPro and Black Box VR looked at “Tapping Virtual Reality’s Real Potential” during a panel discussion at CES 2018. Each company had its own strategies, but everyone agreed on one thing: the need for the nascent industry to create standards and adopt open systems. “If you’re making a fitness app, you don’t want to have to optimize for every platform,” noted HTC senior vice president of virtual reality Rikard Steiber. “It’s too hard, doesn’t scale and isn’t sustainable. We as an industry must push towards an open platform.” Continue reading Virtual Reality Execs Advocate VR Standards, Open Systems

During this week’s LA Auto Show, Intel and Warner Bros. announced a partnership to develop in-cabin, immersive experiences for autonomous vehicles. The companies are creating the AV Entertainment Experience, which Intel chief Brian Krzanich describes as “a first-of-its-kind proof-of-concept car to demonstrate what entertainment in the vehicle could look like in the future.” Since Americans spend an average of 300 hours per year driving, there is a wealth of possibilities for using that time differently when automobiles become self-driving. The collaboration is looking beyond movies and TV programming to more immersive experiences. Continue reading Intel, Warner Bros. Unveil AV Entertainment Experience Plans

In VentureBeat, The Khronos Group president Neil Trevett and Sensics CEO Yuval Boger list four myths that are standing in the way of VR standards and more rapid market growth — “Myth 1: It’s too early for standards,” “Myth 2: Standards stifle innovation,” “Myth 3: Consumers won’t be impacted” and “Myth 4: There are too many cooks developing standards.” Trevett and Boger counter all four and note that The Khronos Group and IEEE are leading efforts to develop VR standards. The ETC’s VR/AR Initiative program lead, Phil Lelyveld, says that despite outreach efforts to the creative community by those organizations, active contributors are predominantly hardware and tool developers and technologists. Continue reading Addressing the Myths That Impact Creation of VR Standards

The World Wide Web Consortium (W3C), which oversees standards for the web, approved a new system for handling DRM-protected video. Encrypted Media Extensions (EME) work by letting DRM systems connect directly to the user’s browser. EME lets streaming video services protect their content without forcing users to install plugins that can be insecure. But not everyone is happy. Some researchers and advocates of the open Internet believe EME will give browser developers and content providers too much power. Continue reading W3C Approves the EME Standard for DRM-Protected Video

Hulu has joined the Alliance for Open Media (AOMedia) to help promote the AV1 AOMedia Video codec. The alliance’s video compression standard “strives to deliver improved compression efficiency over the current cutting-edge video compression standards HEVC/H.265 and VP9, in addition to providing the industry with an open source, royalty-free, interoperable video format,” wrote Hulu CTO Tian Lim. “Hulu joins other streaming media industry leaders in pursuit of a common goal — to accelerate development and facilitate friction-free adoption of new media technologies that benefit the streaming media industry and our viewers.” Continue reading Hulu Is Latest SVOD Service to Back AOMedia Video Codec

The Video Electronics Standards Association (VESA) just formed a Special Interest Group (SIG) to examine standardization for augmented reality and virtual reality. With the rise of AR/VR-enabled eyeglasses and head-mounted displays for gaming and movies, developers are finding that the lack of standards is negatively impacting their ability to make products interoperable. According to VESA, the lack of standards also increases the complexity and cost of development, ownership and replacement and creates confusion for end users. Continue reading Video Electronics Standards Association Set to Tackle AR/VR

The Entertainment Technology Center @ The University of Southern California (ETC) is seeking a project director to oversee its existing Production in the Cloud initiative, as well as develop and lead new initiatives in the media & entertainment space. The project director will work with studio executives and key technology and services providers to advance production methodology for creative content and delivery. The position is a 50 percent project consultancy. The full job description is available on ETCentric. Interested candidates should contact Edie Meadows at ETC. Continue reading ETC Seeks Project Director for Production in the Cloud Initiative

The Entertainment Technology Center @ The University of Southern California (ETC) is seeking a project director to oversee its existing Production in the Cloud initiative, as well as develop and lead new initiatives in the media & entertainment space. The project director will work with studio executives and key technology and services providers to advance production methodology for creative content and delivery. The position is a 50 percent project consultancy. The full job description is available on ETCentric. Interested candidates should contact Edie Meadows at ETC. Continue reading ETC Seeks Project Director for Production in the Cloud Initiative

The IEEE just published the first version of a 136-page document that it hopes will help technologists build ethically designed AI systems that can benefit humanity and avoid the pitfalls inherent in the new field. Ethics, says the IEEE, is something that technologists should consider when building autonomous systems, and it lists recommendations in the new document, titled “Ethically Aligned Design,” which are based on the input of more than 100 specialists in AI, law, ethics, philosophy and policy. Continue reading IEEE Publishes First Draft Guidelines for ‘Ethically Aligned’ AI

With the launch of Bluetooth 5, Internet connectivity is expected to be greatly improved. According to the Bluetooth SIG, which oversees the standard first announced earlier in 2016, Bluetooth 5, in its low-energy format, will enjoy twice the speed and up to four times the distance of today’s version. Manufacturers are just beginning to develop Bluetooth 5-compliant devices, which will be introduced into the market in the next two to six months, with the added prediction that “major products” could debut by the end of 2017. Continue reading Bluetooth 5 Aims to Increase Speed, Reliability of IoT Devices

The Global Virtual Reality Association (GVRA) was officially announced on Wednesday. This group is groundbreaking in that its founding members include many of the major competing VR headset manufacturers that have been the focus of so much press attention over the last year: Acer Starbreeze, Google, HTC Vive, Facebook’s Oculus, Samsung and Sony Interactive Entertainment. GVRA states on its website that “while seeking to educate consumers, governments, and industry about VR’s potential, the association wants to get ahead of challenges with developing and deploying the technology responsibly.” Continue reading VR Headset Makers Launch Global Virtual Reality Association

Amazon, Facebook, Google, IBM and Microsoft established the Partnership on AI to create ground rules for protecting people and their jobs in the face of rapidly expanding artificial intelligence. The organization is also intended to address the public’s concern about increasingly capable machines, and corporations’ worries about potential government regulation. One of the organization’s first efforts was to agree upon and then issue basic ethical standards for development and research in artificial intelligence. Continue reading Tech Behemoths Establish Partnership on Artificial Intelligence

FCC chairman Tom Wheeler is reminding the tech industry that cybersecurity standards should be a significant consideration while moving forward with the development of 5G wireless Internet. Last week, the FCC published a request “for comment on a new set of proposed 5G rules to the Federal Register focused on adding specific ‘performance requirements’ for developers of example Internet-connected devices,” reports FedScoop. Companies interested in a license to access 5G spectrum will need to comply with the new requirements, which will include network security plans. Continue reading FCC Pushes for 5G Standards with Emphasis on Cybersecurity

The Obama administration has announced its Advanced Wireless Research Initiative, a government-funded $400 million seven-year project aimed at developing 5G wireless networking technology, with speeds 100 times faster than today’s 4G and LTE networks. As stated, the project also wants to “maintain U.S. leadership and win the next generation of mobile technology.” The National Science Foundation will lead the project, and other commercial partners including Samsung and carriers will participate. Continue reading Advanced Wireless Research Initiative to Develop 5G Networks

Tech companies including Cisco, Intel, Microsoft, Qualcomm and Samsung have formed a new group with plans to develop standards for the burgeoning Internet of Things industry. The Open Connectivity Foundation (OCF) is charged with creating “IoT solutions and devices that work seamlessly together.” (OCF will replace the Open Interconnect Consortium that was formed in 2014.) “We believe that fragmentation is the enemy of IoT,” said Qualcomm exec Michael Wallace. Other founding members include ARRIS, CableLabs, Electrolux and GE Digital. Continue reading Tech Firms Launch New Foundation to Create IoT Standards