In a Federal Trade Commission workshop, Nintendo, Microsoft, and Sony, the biggest game console manufacturers, have vowed to self-impose regulations requiring video game developers to disclose the odds for loot boxes. The FTC is looking at loot boxes, a system in which players buy “random” packages of in-game items without knowing the odds of getting items they actually want. The trade group Entertainment Software Association (ESA) plans to add warning labels and other policies related to loot boxes. Continue reading Game Industry Takes Steps to Address Loot Box Concerns

Electronic Arts, with the debut of “Star Wars Battlefront II” at E3 in Los Angeles this week, plans to abandon the sales of “expansion packs,” which are the maps, quests and other content sold separately for videogames. Instead, it will send customers smaller packs for free, as a way to keep them playing the game, and use microtransactions to sell less expensive virtual goods. The company is basing this switch of sales pipelines on the fact that microtransactions, even in free-to-play mobile games, have garnered billions of dollars. Continue reading EA Switches to Microtransactions for New ‘Star Wars’ Sequel

Electronic Arts is apparently doing a better job at engaging players over a longer period of time. That’s the conclusion of the company’s chief executive Andrew Wilson, who said that its record-breaking fiscal year is due to live operations of games that run as services, rather than one-time purchases. The goal, he says, is to increase gamers’ engagement, thus growing an audience over time and preventing them from defecting to rival products. Proof that the strategy is working is in the numbers, he adds. Continue reading Electronic Arts Scores Record Year With Games-As-Services