Fitbit will debut its first true smartwatch, the $300 Ionic, in October. This new gadget, however, is focused on the company’s core competency — fitness — although it still offers typical smartwatch functionalities, including music, mobile payments and push notifications. Since Fitbit views health and fitness as the killer app, the Ionic offers an expanded range of health-oriented functions. Fitbit co-founder/chief executive James Park said the decision to take this tack was because he saw that consumers have been confused about the purpose of smartwatches. Continue reading Fitbit to Launch First Real Smartwatch With Focus on Fitness

Fast-food chain Taco Bell is teaming with ride-sharing firm Lyft to offer passengers a “Taco Mode” in the Lyft app for requesting rides between 9:00 p.m. and 2:00 a.m. that include a stop at a Taco Bell drive-through. The option will be tested around Newport Beach, California the next few weeks, and will likely expand nationally in 2018. “I kind of think of this like inverse delivery — like we’re delivering you to Taco Bell,” said Marisa Thalberg, Taco Bell’s chief marketing officer. “You’re being delivered to the food as opposed to having to get in your own car and drive.” Continue reading Taco Bell Is Experimenting With New Marketing Vehicle: Lyft

To succeed in countries where large percentages of the population do not have bank accounts, Amazon is launching Amazon Cash, a new service that allows users to add cash to their Amazon accounts without incurring fees. Otherwise, to make cash purchases, such customers would have to buy an Amazon Gift Card or purchase a prepaid card. To access Amazon Cash between $15 and $500, the user requests a barcode, accessed through Amazon’s website mobile app or via text message, which is presented to a participating retailer. Continue reading Amazon Cash for Those Without Credit Cards, Bank Accounts

Until “Pokémon Go” burst onto the scene last summer, augmented reality was developing quietly in the shadow of virtual reality. With the spike of awareness around the success of “Pokémon Go,” we are rapidly redefining and evolving our ideas of what an AR experience can be. The AR landscape includes developers, storytellers, world builders, platforms and SDKs, apps and browsers, glasses and lenses, image recognition, spatial audio and spatial awareness tech, haptic feedback and other sensory input/output tools, agencies, research institutions, and more. We expect AR to be a major topic at next month’s CES 2017. Continue reading AR Experiences a Breakout Year, More to Come at CES 2017

Although Nielsen already offers tools to help track when consumers buy products in-store after seeing online ads, the measurements company has inked an agreement with Foursquare to create an improved product. Location data company Foursquare will offer information which, combined with Nielsen’s marketing tools, will offer a more complete picture of consumer activity. The new capabilities will come at a price. Nielsen digital measurement clients will be required to buy into the version with Foursquare data included. Continue reading Nielsen and Foursquare Ink Partnership for In-Store Visit Info

Starbucks launched “Upstanders,” an original multi-platform 10-episode series that tells “stories of compassion, citizenship and civility” through video, podcasts, and text. The content will be distributed in the company’s in-store digital network, online and via its mobile app. Starbucks chairman/chief executive Howard Schultz wrote and produced the series with Starbucks executive producer Rajiv Chandrasekaran, who left his post as senior editor at The Washington Post to establish the production company in Seattle. Continue reading Starbucks Unveils ‘Upstanders’ Original Video, Podcast Series

Uber Technologies is tweaking how it does business. In California, the ride-sharing company will no longer reject potential drivers due to a nonviolent or nonsexual offense, such as petty theft or check fraud. It will also tell those rejected why and describe steps they can take to reduce their felony conviction to a misdemeanor. Uber is also now promising drivers more money to work during heavy demand periods, and is inviting smartphone app developers to create customized “trip experiences” for riders. Continue reading Uber Adjusts its Employment Policies and Calls for New Apps

Mobile video and messaging app Snapchat has become increasingly appealing to advertisers, who are using sponsored geofilters to turn their users into brand ambassadors. Although Snapchat still hasn’t built out its basic advertising infrastructure, advertisers are signing up to run fledgling campaigns in which people can add geofilters only when they are in specific locations. Among the brands that have launched such campaigns are Nike, GE, Target and McDonald’s. Some videos generate between 30 and 50 million views. Continue reading Sponsored Geofilters on Snapchat Draw in Advertising Dollars

Los Angeles-based FreedomPop wants to make Wi-Fi hotspots more accessible to mobile phone users by eliminating the process by which users typically have to accept terms and conditions or enter a password in order to connect. Users of the new service would pay $5 monthly in exchange for automatic and seamless access to about 9 million hotspots (and growing). With its new Wi-Fi service, FreedomPop hopes to provide customers with an alternative to costly service plans from cellular carriers. Continue reading FreedomPop Targets Affordable Alternative to Cellular Plans

Is there a practical business model for wearables? A CES panel on “What’s New in the Quantified Self” did a deep dive on that question, with panelists drawing from their own early experiences. Engaging consumers with wearables is proving to be much more difficult than anticipated, say the panelists, who report that 85 percent of wearables are abandoned after one month. Success may rely on the industry identifying models that address interaction with data and long-term consumer engagement. Continue reading CES: The Quantified Self – Is There a Model for Making Money?

Starbucks is introducing a new app for iPhones that allows customers to order and pay without having to visit the checkout counter. The beta service launched this week in Portland, Oregon. Starbucks plans to follow up by launching “Mobile Order & Pay” city-by-city throughout 2015, and introducing an Android version. The massive reach of a company like Starbucks places it in a position to successfully link mobile devices to in-store retail, an issue Silicon Valley has been trying to address for years. Continue reading Starbucks Order & Pay Service Links Mobile to In-Store Retail

Starbucks will soon allow its customers to place orders using the company’s mobile app. The service will have a test run before the end of the year and will roll out nationwide shortly after. The idea is to make the order/purchase process more convenient while reducing wait times at locations. The feature should also make it easier for those who place large orders. The move may be a natural next step for some, since a growing number of customers already use the mobile app at checkout. Continue reading Starbucks Mobile App to Add Feature: Online Orders for Pickup

Twitter and Facebook users will soon be able to do their online shopping directly from the social networks. The two companies are investing in e-commerce in an effort to keep users on their apps and sites. Twitter acquired CardSpring, a mobile payments infrastructure company, which will allow users to load coupons and discounts to a credit card. Facebook is also testing a new buy button that will open a dialog box to make purchases from Facebook posts. Continue reading Twitter and Facebook Are Expanding Into Online Purchasing

Although Wallet seemed to have tremendous potential as the next big thing, Square recently pulled the app from mobile app stores after receiving a lukewarm response from consumers and retailers. Square Wallet, created by Twitter inventor Jack Dorsey, offered a radical new way of performing an everyday task by making payments through a mobile app easier. Dorsey’s vision was to reinvent in-person payments for the mobile era, but the public did not seem to respond well. Continue reading After a Lukewarm Response, Square Pulls the Plug on Wallet

Chute helps clients take the best content created by a brand’s most loyal customers, people who create content that features their brand, and use it in marketing and ad campaigns with the customers’ permission. Chute scours the Web for user generated content of all types — text, photo, music, video — that celebrates a client’s brand. Using both online metrics and human screening, they select the best examples of content: selfies holding a favorite drink, a post about a store experience, a fake commercial for a favorite car, etc. Continue reading SPROCKIT Startup Enables Companies to Leverage Fan Content