Starbucks and McDonalds are working towards implementing mobile ordering and digital payment systems. Besides the pizza industry, most fast food chains have been reluctant to adopt digital ordering systems, while small businesses have been quick to accept GrubHub, which allows customers to order food online or through a smartphone app. Since GrubHub recognizes that fast food chains will likely create their own apps, the company is focused on partnering with independent restaurants. Continue reading Fast Food Giants Follow GrubHub’s Lead with Ordering Apps

Square has announced a new partnership with Whole Foods, that will bring its payment technology to the upscale grocery store. Whole Foods will use iPads mounted in the Square Stand holder at the specialty food and beverage counters that line the stores’ walls. Customers will have the option to pay for their orders by card, or with payment credentials saved in the Square Wallet app on their smartphones. This is Square’s biggest deal since its partnership with Starbucks in 2012. Continue reading Digital Payment Company Square Signs Deal with Whole Foods

Duracell demonstrated its Powermat technology at CES this week by installing wireless charging stations at Starbucks in the North Hall of the Las Vegas Convention Center. Although most attendees don’t have the necessary Powermat case to charge their smartphone without a wire, Duracell loaned out charging receivers to people in need of power. These charging receivers fit into a Micro-USB port, Apple 30-pin, and Lightning, and work easily by placing the charging receiver on the Powermat. Continue reading Recharge Yourself and Your Phone at Duracell Charging Station

Google Glass moved Augmented Reality from the science fiction depicted in “Minority Report” to the real world. But the technology — which allows the superimposition of data, 3D CGI or video over a real environment, in real time — still has a long way to go. More importantly, the work has barely begun to make AR a revenue-generating business. “We’re not just putting content on top of the world but using context to decide what to display and how to display it, to expand the story and the experience,” said DAQRI CEO Brian Mullins. Continue reading Augmented Reality Needs Powerful Storytelling and Interaction

Due to a lack of user demand, Facebook will shutter its physical gifting service that launched less than a year ago. Responding to higher customer preference, the company plans to shift its Gifts program entirely to gift cards and digital goods, since more than 80 percent of gifts sent on Facebook have been digital. The move is also likely due to the complicated delivery operation involving physical goods, including inventory tracking, fulfillment and customer service. Continue reading Gifts Program: Facebook Replaces Physical Goods with Digital

Google is partnering with Level 3 Communications to offer free Wi-Fi service at more than 7,000 Starbucks location in the U.S. The service is expected to be about 10 times faster than the T1 connections currently provided by AT&T (which had reportedly offered to upgrade its service). The new Wi-Fi will be available in some stores next week with a complete rollout scheduled within 18 months. In addition, the upgraded Starbucks Digital Network will offer new media distribution opportunities. Continue reading Starbucks to Become Significant Media Distribution Platform?

Square, the credit card reader and processor for mobile devices, recently introduced its own online marketplace, Square Market. This move is an expansion of its mobile payment services and a challenge to other online marketplaces, such as Etsy, Amazon and eBay. Square Market is the latest shopping system to support social selling. Its minimal approach allows social media platforms to become an online storefront for any business. Continue reading Square Market Can Now Make Every Business an Online Store

Concerned about a lack of digital expertise, many public company boards are actively recruiting digital directors, who are often decades younger than their colleagues. The directors are pursued to advise management on digital marketing strategies, business alliances, recruitment and strategies involving mobile devices, social media, online sales, data analytics and more. The shift in corporate strategy has made digital experts a hot commodity. Continue reading Corporate Boards Are Turning to Young Digital Directors

Jim Donald, CEO of Extended Stay America, stepped into his position one year ago and realized employees were afraid to take risks as the company attempted to restart after emerging from bankruptcy. Many were worried about losing their jobs and so avoided decisions that might cost the company money, like making property repairs. So Donald came up with a solution: Get Out of Jail, Free cards. Continue reading Execs Find Ways to Encourage Risk-Taking and Creativity

Startup gazeMetrix uses computer vision and machine learning to recognize brand logos in photos posted on Instagram and other social media sites. Co-founder and CEO Deobrat Singh leads his company as it tries to analyze images for marketing and advertising purposes. The end goal is making it easier for companies to track and promote brands online and targeted ads. Continue reading Startup gazeMetrix Tracks Brand Images on Social Sites