Google seems to be angling for a slice of Apple’s pie, unveiling a universe of interconnected Pixel-branded gadgets across an ecosystem of watches, earbuds, smartphones and tablets. The Google I/O developers conference previewed next-generation Pixel 7 and 7 Pro smartphones, a new tablet and the highly anticipated Pixel Watch smartwatch. The company also showcased Pixel Buds Pro with noise cancellation and the budget Pixel 6a smartphone, ending with a teaser for AR glasses that translate languages. Google CEO Sundar Pichai led the Wednesday event, talking up the new Immersive View, coming soon to Maps. Continue reading Google Reveals AR Glasses, Immersive View for Maps, More

Since Apple began requiring apps to get user permission to track them, Branch Metrics found that less than 33 percent of iOS users opted in. Ad prices aimed at iOS users have fallen and those aimed at Android users have risen, which the digital ad community warned Apple about. Now, ad buyers are deploying iOS ad spending in less targeted ways and the lack of user data also reduces the efficacy of Facebook’s ad-targeting tools. Apple only sells ads in a few of its apps and doesn’t take a cut of third-party iOS app revenue. Continue reading Less Than One-Third of iOS Users Opt In to Tracking by Apps

Google is replacing third-party cookies on its Chrome web browser with a more privacy-compliant option, creating an uproar among advertisers and others that use them to track consumers’ browsing across websites. Google stated it has had positive test results for its technology that analyzes browsing habits without sending sensitive data to central servers. In Q2 of this year, the company is on track for “open outside testing of ad buys” using the new technology. Google previously said it would phase out cookies in 2022. Continue reading Google Tests New Technology to Replace Third-Party Cookies

When Google’s next version of Chrome — Chrome 88 — debuts in mid-January, it will include the third version of Manifest, the company’s programming interface for privacy and security. The new version will limit some abilities of extensions used to customize the Chrome browser, and some developers are worried that it will hobble ad blockers. In fact, Manifest V3 limits the “rules” that extensions can be applied to a web page as it loads. Manifest V2 will continue to work for at least one year. Continue reading Google Intros New Security Interface Version with Chrome 88

To comply with a 2018 EU antitrust decision, Google now provides Android OS users in Europe a “choice” screen that lists competing search engines to pick as the device’s default. The problem is that numerous smaller search engines that have popular followings in Europe didn’t win spots in large European countries in the latest auction and therefore don’t appear on that list of choices. DuckDuckGo, for example, a U.S.-based search engine that doesn’t collect personal data, only won the auction in four small European countries. Continue reading Smaller Rivals Lose Google Search Engine Auction in the EU

Mozilla announced that future versions of its Firefox browser will automatically block tracking codes placed by advertisers, third parties or any other company that is not the website publisher. Also blocked will be trackers that take too long to load. Best of all for users, they will not have to download or install new software or change settings to enjoy this increased privacy. According to Mozilla, the new feature is already being tested and will be included in a Firefox version later in 2018. Continue reading Mozilla’s Upgraded Firefox to Block Tracking Codes by Default

Worldwide, people are watching more than 1 billion hours a day of YouTube videos, a number that threatens to topple the primacy of U.S. television viewing. That represents a 10-fold increase in YouTube viewership since 2012, said to be pegged, in part, to Google’s use of artificial intelligence to recommend videos. These personalized video line-ups keep people watching, and YouTube’s exponential growth of content — 400 hours of video uploaded each minute — means there’s always something new to watch. Continue reading At 1 Billion Video Hours Daily, YouTube May Topple TV Views

In a new first, Internet monitoring firm StatCounter reports that more consumers are accessing the Internet from their mobile and tablet devices (51.2 percent) than from their desktop PCs (48.7 percent). According to TechCrunch, “this means going forward, companies that haven’t yet decided to focus on a mobile-first approach to their Internet services and Web properties really should, as the trend line is unlikely to reverse.” Mobile platforms are by far the method of choice for accessing the Internet in emerging markets such as India, while the gap is narrower in more mature markets like the U.S. and U.K. As of May, Google noted that more searches conducted through its engine originated from mobile platforms than desktop. Continue reading Attention Brands: Internet Users Prefer Mobile to Desktop PCs