Microsoft has made a nearly $70 billion offer to buy Activision Blizzard in a move that will bolster its Game Pass franchise, instantly expand its reach in mobile gaming, and create a content platform for the consumer virtual worlds that are expected to be big business in coming years. Statista estimates the global gaming market generated just over $178 billion in revenue in 2021, more than PwC projections for video streaming (almost $59 billion) and box office ($23 billion) combined. When the transaction closes, Microsoft says it will be the world’s third-largest gaming company by revenue, behind Tencent and Sony. Continue reading Microsoft Believes Activision Purchase Is ‘Key’ to Metaverse

Taiwan Semiconductor Manufacturing Company (TSMC) says it will increase production capacity by up to 47 percent for 2022 as demand continues to surge amid a global chip shortage. To support the increase and technology upgrades, the world’s largest contract chipmaker plans to set a company record for capital expenditure in 2022, with spending at $40-44 billion (compared to $30 billion in 2021). Speaking at an investor conference, company CFO Wendell Huang said about 70-80 percent of the 2022 capex will fund development of advanced 2nm, 3nm, 5nm and 7nm processors as TSMC fights to maintain its dominant market share while rivals step up. Continue reading TSMC Earmarks Up to $44 Billion in Competitive Chip Sector

Oracle is expanding its healthcare footprint and teeing up to turbo-charge its cloud business with the $28.3 billion purchase of medical software and IT firm Cerner Corporation. Many healthcare providers use Oracle database solutions, but the company says Cerner will be “Oracle’s anchor asset to expand into healthcare.” Oracle chairman and CTO Larry Ellison said in a statement that together the firms “have the capacity to transform healthcare delivery.” The deal — the largest in Oracle’s history — will provide “overworked medical professionals” with access to Oracle’s “hands-free voice interface to secure cloud applications,” Ellison added. Continue reading Oracle Ramps Up Cloud Expansion with Acquisition of Cerner

Supply chain woes have underscored a global shortage in high-end computer chips. Taiwan Semiconductor Manufacturing Company’s claim of 53 percent of the world market is practically a political crisis, as China eyes Taiwan. Now, California-based Intel plans to reclaim its once preeminent title in chip manufacturing and design. Under new CEO Pat Gelsinger, the company has doubled its number of chips in development, abandoning the “fabless” future some envisioned for it, selling off factories and joining the likes of Nvidia, AMD and Qualcomm, which build on wafers supplied by foundries. Continue reading Intel Ramps Up Efforts to Reclaim Top Position in Chip Market

Facebook parent Meta has announced it is shutting down the social network’s facial recognition technology program, deleting more than a billion individual face templates. Even users who have opted in will no longer be automatically recognized in photos and videos, according to the company. Meta vice president of artificial intelligence Jerome Pesenti emphasized the technology’s helpfulness in auto-generated image descriptions for the blind and visually impaired, conceding it was necessary to weigh “the positive use cases for facial recognition against growing societal concerns, especially as regulators have yet to provide clear rules.” Continue reading Meta Halts Face Recognition Opt-In, Continues Development

TikTok feted brands and agencies with its premiere TikTok World event. The virtual presentation introduced new features designed to help advertisers become adept at leveraging TikTok’s creators, content and community. Despite its sizzle and viewership, TikTok lags behind other social media companies in terms of ad revenue. TikTok began accepting ads about a year ago and generates roughly $1.3 billion annually in U.S. ad sales. Compare that to the $5.5 billion Statista predicts for YouTube this year, or eMarketer’s $48 billion assessment for Facebook and Instagram, $2.6 billion for LinkedIn and $2.2 billion for Twitter. Continue reading TikTok Introduces New Strategies, Tools to Attract Advertisers

At its WWDC21 developers’ conference this week, Apple revealed tweaks to consumer privacy rules that will limit advertisers’ ability to track users’ activity and gain information from data brokers. These changes will impact many Apple devices, not just iOS 15. Apple earlier curbed in-app tracking, another move that concerned advertisers. Apple senior vice president of software engineering Craig Federighi said the changes would block IP addresses from being transmitted to websites visited in Apple’s Safari browser. Continue reading Apple Moves to Block IP Addresses from Advertising Trackers

MIT Technology Review Insights and cybersecurity firm Darktrace published a survey of 300+ worldwide C-level executives, directors and managers that reveals 96 percent are adopting “defensive AI” against AI-driven attacks. Of this cohort, 55 percent said traditional security solutions aren’t able to anticipate such AI-driven attacks. Defensive AI is comprised of self-learning algorithms that recognize normal user, device and system patterns and can spot anomalies. Gartner reported that global spending on IT will reach $4.1 trillion this year. Continue reading C-Suite Trends: Spending on Defensive AI, IT to Rise in 2021

Electronic Arts plans to boost its mobile game business by purchasing game developer Glu Mobile in a deal valued at $2.4 billion, one of the highest prices ever paid for a video game studio. Glu Mobile’s creations include, among others, “Diner DASH,” “Disney Sorcerer’s Arena,” “WWE Universe,” “MLB Tap Sports Baseball 2020” and “Kim Kardashian: Hollywood.” According to Glu Mobile, the company’s games earned $1.32+ billion in bookings last year. EA is particularly interested in Glu Mobile’s experience in sports and casual games. Continue reading EA Acquires Game Developer Glu Mobile in $2.4 Billion Deal

The COVID-19 pandemic is driving increased demand for augmented reality at some companies, including Mercedes-Benz and L’Oréal (whose brands include Lancôme, Kiehl’s and Maybelline New York), in the last year. L’Oréal chief digital officer Lubomira Rochet stated that, “we saw the appetite, it grew and it’s our responsibility now to continue to innovate.” That company has debuted a number of AR projects for employees and customers in the last few months. One uses ModiFace AR to connect consumers with beauty advisers. Continue reading Pandemic Is Accelerating the Adoption of Augmented Reality

With the COVID-19 pandemic, use of Zoom and other platforms enabling remote collaboration has skyrocketed. Now, Spatial Systems, a holographic platform for augmented reality and virtual reality, debuted an AR app for iOS and Android that can run on nearly any current generation mobile device. Pricey AR and VR headsets have remained out of reach for many, but there are billions of smartphones enabled for augmented reality on the market. Spatial relied on ARKit and ARCore for iOS and Android to achieve its AR and VR capabilities. Continue reading Spatial Intros Augmented Reality Platform for Mobile Devices

To help offset its investments in original programming, Netflix will raise prices starting next month for its streaming-video subscribers in the U.S. Marking the third price increase in four years, the company’s $9.99-per-month standard two-stream plan will be bumped to $10.99, while the premium four-stream $11.99 plan will now cost $13.99. The basic plan will remain at $7.99 for now. Wall Street reacted positively, as Netflix stock was up 4 percent following the announcement. Nearly four million consumers in the U.S. still subscribe to the company’s $7.99 DVD-by-mail service. Continue reading Netflix Bets Subscribers Are Willing to Pay More for Streaming