NBC News programming is currently available via broadcast television, cable channel MSNBC and social platform Snapchat. An additional distribution option to attract younger viewers is being considered. Speaking to reporters this week, NBC News and MSNBC chair Andrew Lack explained that execs are mulling a new live-streaming service. “Lack did not give a time frame for a launch, though he suggested the concept could roll out in 2018,” reports Variety. “He and Nick Ascheim, senior vice president of digital for NBC News, said executives were also considering whether the product would be free or require a subscription.” Continue reading NBC News Could Launch a Live-Streaming Product This Year

In the wake of Instagram copying one of its most popular features, Stories, Snapchat pivoted to original video content, believing it crucial to the company’s long-term success. To produce this content, Snapchat turned to numerous television networks, including A+E Networks, Discovery, ESPN, NBCUniversal and Turner (owner of CNN, TBS and TNT). NBCUniversal, which invested $500 million in Snap’s IPO, is particularly bullish on Snapchat Shows. But Snapchat doesn’t reveal metrics, raising questions about the success of Shows. Continue reading Snapchat Debuts 30 Original Shows but Metrics Still a Mystery

Following new shows from CNN and NBC News debuting on Snapchat, ESPN will introduce its first episode of “SportsCenter” on the social platform at 5:00 pm Eastern today, hosted by Katie Nolan (formerly of Fox Sports). Starting tomorrow, three- to five-minute episodes of the popular ESPN show will air at 5:00 am and 5:00 pm on weekdays and 5:00 am on weekends. Additional episodes will be reserved for breaking news. The Snapchat version of the show will be hosted by Nolan, sports anchor Elle Duncan, NBA commentator Cassidy Hubbarth, ESPN Radio’s Jason Fitz, reporter Jac Collinsworth and comedian Cy Amundson. Continue reading ESPN Delivers Twice-Daily ‘SportsCenter’ Show on Snapchat

NBCUniversal and Snap plan to open a production studio to create original content for mobile devices. Mark and Jay Duplass, who formed creative agency Donut to produce programming for new platforms, will be the first creators for the studio. NBC News already produces “Stay Tuned,” a twice-daily newscast distributed on Snapchat, which drew 29 million unique viewers in its first month. Former NBC Entertainment executive Lauren Anderson will head the new NBCUniversal-Snap studio, to be based in Santa Monica. Continue reading NBCUniversal, Snap to Open New Studio for Mobile Content

NBCUniversal reports that its first NBC News daily show for Snapchat already has more than 29 million unique viewers after one month on air. “Stay Tuned,” which broadcasts twice daily, launched July 18. While the figure tops viewership for some of NBC News’ top-rated television offerings, a direct comparison is not necessarily realistic since a Snapchat view starts as soon as a video is opened — and content created for mobile users is distilled into smaller need-to-know bits as compared to traditional TV news. However, the early success marks a major first step for NBC on the social platform. Continue reading NBC News’ Daily Show Tops 29 Million Viewers on Snapchat