Nokia and Disney announced a partnership whereby Disney filmmakers and marketing teams will use Nokia’s 360-degree OZO virtual reality cameras to create VR content across all the studio’s brands. The studio has already used the OZO for two promotional pieces for “The Jungle Book,” one of them a 360-degree roundtable interview with director Jon Favreau and the cast, the second a red carpet experience at the film’s Los Angeles premiere. Other Disney brands that could use the OZO are Marvel and Lucasfilm. Continue reading Disney to Produce More VR Content with Nokia OZO Camera

During a panel discussion at the SMPTE conference, execs from Sony, Samsung, HDMI Licensing and NPD DisplaySearch addressed the challenges ahead for what was described as an “exciting” time for “immersive” Ultra HDTV. The panel discussed topics including the current lack of available content and the need to shape a clear message for consumers. While the industry seems divided on a 4K transition, proponents at the conference suggested there would ultimately be consumer demand. Continue reading SMPTE: Industry Executives Discuss the Future of Ultra HDTV

In its effort to become a news destination for young adults, BuzzFeed announced it will debut “CNN BuzzFeed” today, a new YouTube channel based on CNN reporting. It plans to feature current and archival content (about three videos a week to start), designed for sharing via social media platforms. BuzzFeed already has several YouTube channels, but the CNN partnership marks its most comprehensive with a traditional media company. Continue reading CNN BuzzFeed to Launch Today: Targets 18-34 Demographic